Marketing Communications Manager
Anjali Bhardwaj
Fullerton, CA 92831 | ------------ | ------------
Marketing Communication Manager
Dynamic results driven marketing communications management professional with over a decade of proven track records providing comprehensive product and service (BTB/BTC) strategic campaign planning and increasing revenue growth. Highly versified expert in all aspects of marketing communications including: content development, revenue generation, promotions, customer acquisition and retention, internal/ external team management communications, training, campaign development and execution, and global brand awareness recognition.
WORK EXPERIENCE
Chandigarh University | Marketing Communications Manager | Punjab, India 2017 – 2018
? Spearheaded branding strategy launch including: identity, content generation, collateral, and strategic business development.
? Organize and design high-level marketing communication strategic campaign plans within key target accounts and fixed budgets.
? Developed training programs and led training workshops for 50 people, and trained sales team of 20 people to achieve 1000 admissions.
? Coordinated and conducted new student orientations and retention activities via telephone, email and other telecommunication applications.
? Developed relationships with public and private educational institutions.
Sri Venkateswara University | Marketing Communications Manager | Delhi, India 2014 –2016
? Worked directly with teams to prepare proposal materials, including graphics, writing, editing, and verifying and formatting proposal information.
? Initiated the creative execution of the global website comprised of design, content editing, SEO, PPC, AdWords, analytics, and digital events.
? Managed annual and term schedules, ensuring that courses are offered with enough frequency that academic program requirements can be fulfilled in reasonable time frames.
?Lead generation role in the development of proposals and presentations for new business materials to meet established branding and messaging standards.
? Designed and programmed new corporate but not limited to: dashboards, content editing, Google analytics, search engine optimization and marketing (SEO/SEM), AdWords, content, photography, media and client portals, and landing pages
Hindustan Times Media Limited | Business Development Executive | Delhi, India 2013 – 2014
? Worked with the PACE team (Partnerships for Action in Education) and edited the student edition, School Times Newspaper.
? Created high-level strategic market plans that contained: conceptual design, digital global program implementation, media schedules, and cost containment marketing budget strategies
? Provided marketing education and training on tools, resources, as well as technical assistance to staff/administration.
Delhi Technological University | Marketing Communications Executive | Delhi, India 2011 – 2013
?Manage day to day marketing activities and long-term marketing strategies, while managing and coordinating with marketing and creative staff to create all marketing materials in line with marketing plans.
? Coordinated and administered student support to new and enrolled students such as course registration, graduation processing, petitioning,
withdrawals, program documentation, student learning accounts, information sessions, receptions, and student orientations.
? Initiated all digital marketing initiatives (website, paid social, advertising), while overseeing marketing budget for paid campaigns (LinkedIn & Facebook Advertising).
PROFESSIONAL DEVELOPMENT
1. National University, San Diego, CA Feb 2019- Aug 2019
Member of International Student Ambassador, assisting in conducting monthly International Students orientations and events.
2. Alliance Healthcare Foundation, San Diego, CA May 9th, 2019
Helped coordinate largest health prize competition in the US.
3. MIT Enterprise Forum, San Diego, CA April 5th, 2019
Participated and helped organize event focusing on 5G technology
EDUCATION
National University| San Diego, CA Aug 2019
Master of Science in Marketing
Guru Jambheshwar University | Haryana, India Jan 2013
Master's in Mass Communication and Journalism
Anjali Bhardwaj
Fullerton, CA 92831 | ------------ | ------------
Marketing Communication Manager
Dynamic results driven marketing communications management professional with over a decade of proven track records providing comprehensive product and service (BTB/BTC) strategic campaign planning and increasing revenue growth. Highly versified expert in all aspects of marketing communications including: content development, revenue generation, promotions, customer acquisition and retention, internal/ external team management communications, training, campaign development and execution, and global brand awareness recognition.
WORK EXPERIENCE
Chandigarh University | Marketing Communications Manager | Punjab, India 2017 – 2018
? Spearheaded branding strategy launch including: identity, content generation, collateral, and strategic business development.
? Organize and design high-level marketing communication strategic campaign plans within key target accounts and fixed budgets.
? Developed training programs and led training workshops for 50 people, and trained sales team of 20 people to achieve 1000 admissions.
? Coordinated and conducted new student orientations and retention activities via telephone, email and other telecommunication applications.
? Developed relationships with public and private educational institutions.
Sri Venkateswara University | Marketing Communications Manager | Delhi, India 2014 –2016
? Worked directly with teams to prepare proposal materials, including graphics, writing, editing, and verifying and formatting proposal information.
? Initiated the creative execution of the global website comprised of design, content editing, SEO, PPC, AdWords, analytics, and digital events.
? Managed annual and term schedules, ensuring that courses are offered with enough frequency that academic program requirements can be fulfilled in reasonable time frames.
?Lead generation role in the development of proposals and presentations for new business materials to meet established branding and messaging standards.
? Designed and programmed new corporate but not limited to: dashboards, content editing, Google analytics, search engine optimization and marketing (SEO/SEM), AdWords, content, photography, media and client portals, and landing pages
Hindustan Times Media Limited | Business Development Executive | Delhi, India 2013 – 2014
? Worked with the PACE team (Partnerships for Action in Education) and edited the student edition, School Times Newspaper.
? Created high-level strategic market plans that contained: conceptual design, digital global program implementation, media schedules, and cost containment marketing budget strategies
? Provided marketing education and training on tools, resources, as well as technical assistance to staff/administration.
Delhi Technological University | Marketing Communications Executive | Delhi, India 2011 – 2013
?Manage day to day marketing activities and long-term marketing strategies, while managing and coordinating with marketing and creative staff to create all marketing materials in line with marketing plans.
? Coordinated and administered student support to new and enrolled students such as course registration, graduation processing, petitioning,
withdrawals, program documentation, student learning accounts, information sessions, receptions, and student orientations.
? Initiated all digital marketing initiatives (website, paid social, advertising), while overseeing marketing budget for paid campaigns (LinkedIn & Facebook Advertising).
PROFESSIONAL DEVELOPMENT
1. National University, San Diego, CA Feb 2019- Aug 2019
Member of International Student Ambassador, assisting in conducting monthly International Students orientations and events.
2. Alliance Healthcare Foundation, San Diego, CA May 9th, 2019
Helped coordinate largest health prize competition in the US.
3. MIT Enterprise Forum, San Diego, CA April 5th, 2019
Participated and helped organize event focusing on 5G technology
EDUCATION
National University| San Diego, CA Aug 2019
Master of Science in Marketing
Guru Jambheshwar University | Haryana, India Jan 2013
Master's in Mass Communication and Journalism