Marketing Assistant
Education
California State University Fullerton May 2017
Mihaylo College of Business and Economics
Bachelors of Arts in Business Administration
Concentration in Marketing
Technical Skills
SPSS, MRI, IRI, Esri, Qualtrics, IBIS World, MarketLine, Google Analytics, Google Adwords, Adobe Photoshop, Camtasia, WordPress, keyword optimization, MS Excel, MS Access, MS PowerPoint, Zendesk
Languages: Spanish
Work Experience
GATHR Films Los Angeles, CA
Grassroots Marketing Intern March 2018 – July 2018
• Researched possible corporate partners, as well as theater locations to work with in the future, organized findings into report and spread sheet
• Created new outreach strategy documents for Movie Captains using Canva
• Created a tier system to segment Movie Captain, which provided the basis for developing new perk programs to increase user retention
• Generated ideas for Facebook, Twitter, and Instagram to help promote films and screening events
• Brainstormed and implemented ideas on how to increase online presence and build an engaged following
vegAmour INC. Los Angeles, CA
Customer Experience Associate February 2018 – July 2018
• Provided a world-class direct-to-consumer support experience by responding to customer emails, chats, and phone calls through multiple channels (e.g. Facebook, website, live chat, phone) in English and Spanish
• Communicated, tracked, and reported issues and trends happening with the customer and product
• Used internal tools to research customer issues and provide accurate information to customers
• Used product and competitor knowledge to educate customers to increase customer retention
• Created on-boarding materials to help facilitate new additions to the Customer Experience Team
ANN INC. LOFT Brea, CA
Sales Associate Sept 2016- Sept 2017
• Managed relations with repeat customers, resolved problems and addressed concerns, maintained store presentation, packaged online orders, assembled visual merchandising displays, and provided excellent customer service
Academic Experience
MKTG 455 Strategic Internet Marketing
Internet Marketing Simulations and Website Launch January 2017 - May 2017
• Led team in Internet marketing simulations for eCommerce site, as well as development and launch of social networking site using WordPress
• Selected keywords, analyzed their performance, and adjusted bids and campaigns to maximized ROI, profit, revenue, and reach
• Round 1 I ranked 1 in Revenue ($115,361.17), 3 in Profit ($10,020.20), 21 in ROI (330.20%), and 1 in Reach (264,605 impressions)
• By Round 8 my team and I ranked 2 in revenue (with $384,528.80), 1 in Profit ($43,308.52), 1 in ROI (640.89%), and 2 in Reach (563,231 impressions)
• Ran A/B testing for ad groups, organized and created budgets for each campaign
Education
California State University Fullerton May 2017
Mihaylo College of Business and Economics
Bachelors of Arts in Business Administration
Concentration in Marketing
Technical Skills
SPSS, MRI, IRI, Esri, Qualtrics, IBIS World, MarketLine, Google Analytics, Google Adwords, Adobe Photoshop, Camtasia, WordPress, keyword optimization, MS Excel, MS Access, MS PowerPoint, Zendesk
Languages: Spanish
Work Experience
GATHR Films Los Angeles, CA
Grassroots Marketing Intern March 2018 – July 2018
• Researched possible corporate partners, as well as theater locations to work with in the future, organized findings into report and spread sheet
• Created new outreach strategy documents for Movie Captains using Canva
• Created a tier system to segment Movie Captain, which provided the basis for developing new perk programs to increase user retention
• Generated ideas for Facebook, Twitter, and Instagram to help promote films and screening events
• Brainstormed and implemented ideas on how to increase online presence and build an engaged following
vegAmour INC. Los Angeles, CA
Customer Experience Associate February 2018 – July 2018
• Provided a world-class direct-to-consumer support experience by responding to customer emails, chats, and phone calls through multiple channels (e.g. Facebook, website, live chat, phone) in English and Spanish
• Communicated, tracked, and reported issues and trends happening with the customer and product
• Used internal tools to research customer issues and provide accurate information to customers
• Used product and competitor knowledge to educate customers to increase customer retention
• Created on-boarding materials to help facilitate new additions to the Customer Experience Team
ANN INC. LOFT Brea, CA
Sales Associate Sept 2016- Sept 2017
• Managed relations with repeat customers, resolved problems and addressed concerns, maintained store presentation, packaged online orders, assembled visual merchandising displays, and provided excellent customer service
Academic Experience
MKTG 455 Strategic Internet Marketing
Internet Marketing Simulations and Website Launch January 2017 - May 2017
• Led team in Internet marketing simulations for eCommerce site, as well as development and launch of social networking site using WordPress
• Selected keywords, analyzed their performance, and adjusted bids and campaigns to maximized ROI, profit, revenue, and reach
• Round 1 I ranked 1 in Revenue ($115,361.17), 3 in Profit ($10,020.20), 21 in ROI (330.20%), and 1 in Reach (264,605 impressions)
• By Round 8 my team and I ranked 2 in revenue (with $384,528.80), 1 in Profit ($43,308.52), 1 in ROI (640.89%), and 2 in Reach (563,231 impressions)
• Ran A/B testing for ad groups, organized and created budgets for each campaign