Marketing and Public Relations Manager
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Location: Houston, TX, USA
School: University of Houston
Major: Marketing/Public Relations

Marketing and Public Relations Manager

Arianna Taylor- ------------

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EDUCATION AND QUALIFICATION

University of Houston
Bachelor of Arts in Public Relations; Marketing Minor
- Graduation expected Fall 2019
• PRSSA
- September 2016 - Present
• CLASS Ambassadors- Public Relations Team and Events Team
- May 2017 – May 2018

RELEVANT EXPERIENCE

Public Relations Team Member
CLASS Ambassadors
May 2017-May 2018


• Scheduled social media content through Hootsuite while measuring impact and reporting results from platforms through social media analytics
• Designed graphics and creates content for social media posts that increased audience engagement by 1900%
• Created content for Snapchat, Facebook, Twitter and Instagram through Canva
• Planned and organize events to gather student community and CA team
• Implemented social media calendars

Public Relations Manager
The Wolff Center for Entrepenuership in C.T. Bauer College of Business
The Luvin’ Oven
January 2017-June 2017


Written multiple press releases to blogs, magazines, and newspapers to increase exposure; per AP Style
• Researched and gathered data to create an analysis on target markets
• Assisted in updating website content for clients
• Created and implemented social media strategies and content to establish and develop the brand on all platforms per Hootsuite
• Outreached to blogs, companies and personnel

KEY SKILLS

• Social Media Marketing
• AP Style
• Adobe Creative Suite
• Google Analytics Certified
• SEO

seo, copywriting, social media marketing, ad manager, graphic design