Marketing and Graphic Designer
Arielle Harding
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EDUCATION
The University of Maine Farmington, Farmington, ME.
BA Interdisciplinary Studies-Individualized- Sociology and Communications, May 2016
WORK EXPERIENCE
Freelance Contract Marketing Assistant New York, NY 11/2018- Present
• Actual Brand- Marketing Agency
o Work with United States Pharmacopeia to create their organic social media content
o Coordinate meetings and projects between Actual Brand team and clients
o Create decks related to several projects for the US Pharmacopeia
Tell Every Amazing Lady® About Ovarian Cancer
o Manage and analyze all social media accounts including creating content and increasing engagement
o Create AD campaigns on Facebook to promote walks and programs for ovarian cancer
o Write and created content for E-blast sent
o Write news articles for previous fundraiser and events
Rennert International New York, NY 11/2017- 11/2018
Marketing Communications Coordinator
• Maintained, revamped and assisted in optimizing the company’s website
• Produced compelling videos, graphics and other digital content to promote innovative language learning programs and language services to external and internal audiences through digital and print
• Managed and analyzed all social media accounts including increasing followers, working with digital influencers, creating compelling content and weekly social media calendars
• Grew Instagram followers based 1083% through Digital Influencer campaigns
• Managed marketing interns including assigning projects and deadlines through the project management tool, Asana
• Supported and collaborated with several departments within the company to provide marketing materials
• Upheld consistent brand and trademark standards throughout all projects
• Coordinated photo and video shoots from start to finish
• Created flyers and brochures using InDesign for different programs offered
CAVA New York, NY 12/2016- 4/2018
Brand Ambassador
• Worked closely with the Regional Brand Manager
• Executed on-brand tastings at our retail partners throughout the NYC Metro Area
• Assisted at events through sharing the CAVA story with guests and ensured that the set up was flawless
• Helped to promote new restaurant openings in the Northeast Region
• Elevated tastings with like minded businesses in the area
Marketing Coordinator/Administrative Assistant New York, NY 4/2017-11/2017
• Managed company’s website and social media accounts including Instagram, Facebook, Twitter and Pinterest
• Took photos of finished and current projects to be used on the website and social media account
• Monitored emails from general email account, answered phones, greeted guest, kept the conferences rooms tidy and created transmittals for outgoing packages.
Carahsoft Technology Corp. New York, NY 6/2015-9/2015
Corporate Communications Intern
• Edited training videos on Adobe Premiere
• Updated and created pages for the companies internal sites, managed through Wordpress
• Used Adobe Presenter and Powerpoint to create informative training power points on several topics and quizzes
• Used Google Analytics to make weekly reports of page views, viewers and bouncers on the companies three internal websites
• Used Adobe Connect to add new hires to quizzes and grade quizzes.
• Trained another intern over the phone and through Adobe Connect on how to use Google Analytics
SKILLS
Adobe Creative Suite (Photoshop, InDesign, Illustrator Premiere Pro, Dreamweaver, Aftereffects,) Social Media Management, Hootsuite, Google Analytics, Wordpress, Microsoft Office Suite, Constant Contact, Asana, Canva, Customer Service, Website Design
Arielle Harding
------------ ------------
------------/
EDUCATION
The University of Maine Farmington, Farmington, ME.
BA Interdisciplinary Studies-Individualized- Sociology and Communications, May 2016
WORK EXPERIENCE
Freelance Contract Marketing Assistant New York, NY 11/2018- Present
• Actual Brand- Marketing Agency
o Work with United States Pharmacopeia to create their organic social media content
o Coordinate meetings and projects between Actual Brand team and clients
o Create decks related to several projects for the US Pharmacopeia
Tell Every Amazing Lady® About Ovarian Cancer
o Manage and analyze all social media accounts including creating content and increasing engagement
o Create AD campaigns on Facebook to promote walks and programs for ovarian cancer
o Write and created content for E-blast sent
o Write news articles for previous fundraiser and events
Rennert International New York, NY 11/2017- 11/2018
Marketing Communications Coordinator
• Maintained, revamped and assisted in optimizing the company’s website
• Produced compelling videos, graphics and other digital content to promote innovative language learning programs and language services to external and internal audiences through digital and print
• Managed and analyzed all social media accounts including increasing followers, working with digital influencers, creating compelling content and weekly social media calendars
• Grew Instagram followers based 1083% through Digital Influencer campaigns
• Managed marketing interns including assigning projects and deadlines through the project management tool, Asana
• Supported and collaborated with several departments within the company to provide marketing materials
• Upheld consistent brand and trademark standards throughout all projects
• Coordinated photo and video shoots from start to finish
• Created flyers and brochures using InDesign for different programs offered
CAVA New York, NY 12/2016- 4/2018
Brand Ambassador
• Worked closely with the Regional Brand Manager
• Executed on-brand tastings at our retail partners throughout the NYC Metro Area
• Assisted at events through sharing the CAVA story with guests and ensured that the set up was flawless
• Helped to promote new restaurant openings in the Northeast Region
• Elevated tastings with like minded businesses in the area
Marketing Coordinator/Administrative Assistant New York, NY 4/2017-11/2017
• Managed company’s website and social media accounts including Instagram, Facebook, Twitter and Pinterest
• Took photos of finished and current projects to be used on the website and social media account
• Monitored emails from general email account, answered phones, greeted guest, kept the conferences rooms tidy and created transmittals for outgoing packages.
Carahsoft Technology Corp. New York, NY 6/2015-9/2015
Corporate Communications Intern
• Edited training videos on Adobe Premiere
• Updated and created pages for the companies internal sites, managed through Wordpress
• Used Adobe Presenter and Powerpoint to create informative training power points on several topics and quizzes
• Used Google Analytics to make weekly reports of page views, viewers and bouncers on the companies three internal websites
• Used Adobe Connect to add new hires to quizzes and grade quizzes.
• Trained another intern over the phone and through Adobe Connect on how to use Google Analytics
SKILLS
Adobe Creative Suite (Photoshop, InDesign, Illustrator Premiere Pro, Dreamweaver, Aftereffects,) Social Media Management, Hootsuite, Google Analytics, Wordpress, Microsoft Office Suite, Constant Contact, Asana, Canva, Customer Service, Website Design