Marketing and Branding Specialist
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Marketing and Branding Specialist



Motivated and hardworking marketing and branding professional with international marketing experience seeking to apply my knowledge and skills to optimize marketing strategies to generate growth and increase sales


Education
- Master of Science (M.S.c.) – International Marketing & Brand Management
Lund University – Lund, Sweden
(Aug 2017 - Jul 2018)
One-year international Master’s program in Sweden focused on strategies for brands and international markets.

- Bachelor of Business Administration (B.B.A.)- Marketing
Florida International University – Miami, FL
(Jun 2012 - Dec 2016)
Bachelor’s degree in Marketing with a focus on logistics.

- Management Certification – Import-Export and Supply Chain Management
Florida International University – Miami, FL


Experience
Jr. Marketing Manager
VFAS Villa & Fastighetsassistans – Vellinge, Sweden
(Jan 2017 - Sep 2018)
International work experience that allowed me to work closely with the marketing department to manage projects and produce creative and innovative B2B marketing campaigns
· Managed website and social media content
· Developed targeted digital marketing campaign to increase reach, engagement, and lead generation through the company website and Facebook
· Collaborated in logo redesign to reflect the company’s business values and corporate brand identity

Marketing Administrative Assistant
Florida Mobile Imaging Services – Miami, FL
(Aug 2013 - Nov 2016)
· Provided administrative support to management with marketing and advertising initiatives
· Assisted in the creation and implementation of promotional materials
· Optimized customer experience by ensuring customer satisfaction through problem solving and outreach efforts


Projects

IKEA Customer Experience Project:
· Collaborated with IKEA Sweden to reinvent the customer experience for Swedish customers through extensive marketing research methods such as qualitative in-depth interviews
· Developed a plan to integrate IKEA’s multichannel retail and e-commerce platforms by creating IKEA Hemma to target students in metropolitan areas located close to universities

Enjay Online Marketing Project:
· Developed a digital marketing strategy for an energy ventilation B2B start-up company in Malmö, Sweden
· Conducted market research on Scandinavian hotel industry to determine the best approach
· Streamlined digital channels and social media to reach larger audience
· Optimized digital content to be aligned with Enjay brand



Publications
Moreira, C., Nordström, M., Ortega, J.(2017). “Augmented and virtual reality in the brand building process - a multiple case study approach”Strategic Brand Management Master Papers,vol. 3, pp. 1-19


Skills and Expertise

Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Adobe Photoshop CS4, Adobe Photoshop CS5, WordPress, Professional Writing, Copywriting, Academic Journals, Communication Skills, Writing, Oral Communication, Problem Solving, Highly Organized, Marketing, Marketing Campaigns, Reports, Planning