Marketing
Melissa Lipset
------------•------------• 1220 Catharine Street, Philadelphia, PA 19147
?Education
Muhlenberg College Allentown, PA
Bachelor of Arts, May 2018
Major: Media and Communications; Minor: Women and Gender Studies
Experience
BeautyRx New York, NY
Social Media Coordinator May 2019-Current
Generate topics and content for BeautyRx’s weekly email tips.
Create template for weekly social and content reports.
Create Instagram stories that have lead to 173 link clicks.
Research competitor brands.
Plan Instagram posting in Planoly for the month.
Compose collaborative marketing tactics for influencers.
• Book influencer appointments.
• Collaborate on a services catalog for Dr Schultz's office.
• Post stories and feed posts on Instagram daily.
• Research potential influencers for our collaboration program.
Conduct a content audit to help better understand our audience.
Compose monthly recap email to influencers.
Stella Rising New York, NY Social Media Assistant November 2018- February 2019
Created headlines, ad copy and link descriptions for Imagine Soup, Ahava, Cantu Beauty, Jane Iredale, BelGioioso Cheese, and MaraNatha Nut Butters.
Updated paid and managed social client numbers to keep track of brands number performance.
Scheduled monthly posts for social media accounts for CT Corporation and Bizfilings on hootsuite.
Composed captions for content calendars and engage in Instagram organic commenting for assigned accounts.
Analyzed boosted and promoted posts for brands and presents findings to supervisor.
Researched social numbers of competing brands to ensure we are meeting clients’ needs.
NYU’s Collegiate Leadership Internship Program New York, NY
Marketing Intern at Union for Reform Judaism June 2017- August 2017
Transcribed podcasts and created tiles for blog posts.
Tagged and arranged pictures through Elvis Website.
Organized Links through Google’s basecamp.
Uploaded, captioned and tagged camp photos via Facebook.
Leadership and Activities
Allentown, PA
September 2015- May 2018
Phi Mu Fraternity
Phi Kappa Chapter PR Chair
Posted content on all social media platforms including Facebook, Instagram, and Twitter.
Managed website and delegated committee meetings.
Created promotional materials for events, held contests to engage our members in activities within the chapter.
Philanthropic social media campaign helped raise $1,895 for Children’s Hospital of Philadelphia.
Melissa Lipset
------------•------------• 1220 Catharine Street, Philadelphia, PA 19147
?Education
Muhlenberg College Allentown, PA
Bachelor of Arts, May 2018
Major: Media and Communications; Minor: Women and Gender Studies
Experience
BeautyRx New York, NY
Social Media Coordinator May 2019-Current
Generate topics and content for BeautyRx’s weekly email tips.
Create template for weekly social and content reports.
Create Instagram stories that have lead to 173 link clicks.
Research competitor brands.
Plan Instagram posting in Planoly for the month.
Compose collaborative marketing tactics for influencers.
• Book influencer appointments.
• Collaborate on a services catalog for Dr Schultz's office.
• Post stories and feed posts on Instagram daily.
• Research potential influencers for our collaboration program.
Conduct a content audit to help better understand our audience.
Compose monthly recap email to influencers.
Stella Rising New York, NY Social Media Assistant November 2018- February 2019
Created headlines, ad copy and link descriptions for Imagine Soup, Ahava, Cantu Beauty, Jane Iredale, BelGioioso Cheese, and MaraNatha Nut Butters.
Updated paid and managed social client numbers to keep track of brands number performance.
Scheduled monthly posts for social media accounts for CT Corporation and Bizfilings on hootsuite.
Composed captions for content calendars and engage in Instagram organic commenting for assigned accounts.
Analyzed boosted and promoted posts for brands and presents findings to supervisor.
Researched social numbers of competing brands to ensure we are meeting clients’ needs.
NYU’s Collegiate Leadership Internship Program New York, NY
Marketing Intern at Union for Reform Judaism June 2017- August 2017
Transcribed podcasts and created tiles for blog posts.
Tagged and arranged pictures through Elvis Website.
Organized Links through Google’s basecamp.
Uploaded, captioned and tagged camp photos via Facebook.
Leadership and Activities
Allentown, PA
September 2015- May 2018
Phi Mu Fraternity
Phi Kappa Chapter PR Chair
Posted content on all social media platforms including Facebook, Instagram, and Twitter.
Managed website and delegated committee meetings.
Created promotional materials for events, held contests to engage our members in activities within the chapter.
Philanthropic social media campaign helped raise $1,895 for Children’s Hospital of Philadelphia.