Marketing
no image
Marketing

EXPERIENCE
Freelance, SF � Project Marketing Manager
2015 - PRESENT
Working with small businesses and startups building their market strategy in the US to achieve their KPIs. Manage marketing campaigns, create product marketing materials for their successful launch of new products in the US market.
Recent project:
Developed business plan for new sales channels. Wrote and designed ad campaigns to promote awareness within sales channels.
Launched new products for a shoe brand on Aliexpress in 2019.
Collaborated with influencers to kickstart the sports shoe trend before launch.
Defined timeline of marketing events, developed a marketing campaign and advertisements that increased product profitability by 30%.
BESTSELLER, China �Digital Marketing Manager
Jul. 2012 - Aug. 2014
Responsible for four brands (JACK&JONES, SELECTED, ONLY, VEROMODA) marketing strategy for the Tmall shops.
Developed integrated marketing communications plans for new product launches. Based on data analysis showing our SELECTED customers also buy IT products, coordinated co-marketing with Lenovo.
Support sales team to achieve 60K sales during launch period.
Focus on advertising promotion CPS/CPC, advertising A/B tests, conversion, ROI on Alibaba.
Based on data analysis, provide yearly, monthly and daily advertising strategy and budget for four brands.
Co-marketing with Alibaba for big seasonal campaigns.
Finding and contracting 3rd party vendors to support our teams
Media Channel for four brands:
Built the new channel contract with Wechat. Launched the company's first social mobile store for 4 brands. Managed all aspects of this new product development project from initial concept to launch.
This led to a 30% revenue increase in mobile sales.

Letao, China � Marketing & Business Development Manager
Aug. 2011 - Jun. 2012
Manage corporate marketing and new business development. Set up online stores on various B2C platforms such as Tmall, JD, DangDang, Amazon, and Yihaodian. I also take lead in marketing cooperation to help promote the launch of 5 new shoe brands on various portals.
LIGHTINTHEBOX, China � Marketing Manager
Aug. 2010 - Jun. 2011
Took part in promotional projects with the marketing director designing advertisements based on existing marketing data and tracking results in order to get more target customers.
Dangdang, China � Marketing Manager
Jul. 2006 - Aug. 2010
Operate daily marketing campaign to target more customers through analyzed data from DangDang portal.
Manage the graphic design team and tracking of advertising results.
EDUCATION
TAIYUAN UNIVERSITY OF SCIENCE AND TECHNOLOGY,
China � Bachelor of Science
Major: Industrial Design, Graduated with high honors
Product Marketing Certification Training, Nov. 2019
280 Group USA Graduated Certification
Google Analytics Individual Qualification

Credential URL
CO-Founder- FAMMM
Co-founder of FAMMM (Fashion, Arts, Media, Movie, and Music), a leading industry event in Beijing with hundreds of members