Marketing
Business and History of Art
Location: Austin, TX, USA
School: University of Leeds
Major: Business and History of Art

Marketing

Tom Rex Guy

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Date of birth 03/10/1995
Dual citizenship USA and UK Social profile ------------

OBJECTIVE

I am a motivated individual with experiences that include client relationship management, retention, and expansion while maintaining a track record of growth and success. I strive every day to become a better version of myself and to make a positive impact on the world around me. My adaptable working style allows me to collaborate with others in order to accomplish whatever goal is set before me. I value the effectiveness of every Marketing space, creative forms to automated emails, as equally important when used properly, and in the right ways, with the right methodologies. Aside from success, I acknowledge that every individual has specific talents, and when understood, assimilated, worked-upon and directed suitably, these are what create effective, creative, co-collaborative, and most importantly, successful teams and institutions.


WORK EXPERIENCE
April 2019 – Present

Marketing and Sales Assistant: TYPE London (Young Professional Events). London
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• Managed retention and expansion of the Type portfolio of 28-35 clients, including major international brands such as Corona Extra, with contract values between £3,000-£8,000
• Worked directly with PR and Communication professionals in both a traditional account management and a consultative model to help best align the Type Platform with business needs/goals
• Manage content, develop media plans and update social media, including Instagram and LinkedIn, with a focus on increasing awareness and engagement.
• Effectively collaborated with multiple departments including Customer Success, Onboarding, Product and New Business to make certain all clients were positioned to succeed
• Modifications to Type website – keeping a minimalistic look that holds a bold look, whilst being easy to navigate to pages on the web page.
• Develop and schedule weekly social media messages.
• Coordinated the development of pitch stories and messaging, which will culminate in blogs, utilizing Al software.
• Provided regular reports showcasing overall growth of customer base.
• Monitored trends, created and scheduled content calendars in Microsoft Excel and analysed results.

May 2017 – May 2019
Event Coordinator & Running of Wedding Reception, Priston Mill Bath, UK
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• Worked directly with PR and Communication professionals in both a traditional account management and a consultative model to help best align the Type Platform with business needs/goals
• Escorting prospective clientele around the venue; providing information on facilities and events custom to the Wedding
• Modifications to Priston Mill website – keeping a minimalistic look that holds a bold look, whilst being easy to navigate to pages on the web page.
• Coordinated the development of pitch stories and messaging, which will culminate in blogs, utilizing Al software.
• Provided regular reports showcasing overall growth of customer base.
• Monitored trends, created and scheduled content calendars in Microsoft Excel and analysed results.

EDUCATION:
Oct 2016 – June 2019
University of Leeds: Joint Honours - Bachelor’s Degree: Business Management & History of Art
Leeds, UK
Graduated Degree: Grade: 2.1 / Equivalent to a 3.8 GPA

• Dissertation on Women's Voices in Art and Advertisement
• Business Studies - Minors in Social Networking & Social Ventures within Business, Digital Information, Advanced Entrepreneurial-ship, Leadership in Business, and Economic Controversies.
• Sport for University of Leeds – 1st Team Tennis Captain
Bournside, Cheltenham and Cranleigh School, Surrey UK. 3 ‘A’ levels (A* Business Studies) and 11 GCSE’s




Transferable experiences and strengths:

• Media relations and PR: worked closely with the media to generate positive coverage for the hotels highlighting product launches, new services, appointments, CSR initiatives and seasonal promotions. Established positive relationships with local, national and foreign journalists to maximize frequent and positive media coverage.
• Project Management: development and implementation of annual marketing plan (Meetings & Events); based on factors like business needs, budget, timelines and seasonality.
• Campaign Management: worked on an array of tactical campaigns including Millennial Young Professional Events (ex/ concerts, festivals, sponsorships and barter agreements).
• Digital Marketing and Social Media: directly managed, edited and/or directed online content. This included modifications to Types webpages, social media, PPC, database management.
• Production / Vendor Management: working closely with cross-functional departments, sponsors, partners, creative and PR agencies in developing collaterals (hotel signages, menus); event and exhibition sponsorship and branding; giveaways and advertising campaigns.
• Guided and directed marketing teams in performing required tasks as well as in taking additional projects and courses for their professional growth. Assessed and recommended rewards and/or promotions.



PERSONAL SUMMARY

I graduated from the University of Leeds a B.A. in Business Management & History of Art, Minors in Advanced Advertising, Social Networking & Social Ventures within Business, Digital Information, Advanced Entrepreneurialship, Leadership in Business, and Economic Controversies.

As a young professional, I am a self-starter and a diligent, independent learner, equipped to deliver at a high level. I am dynamic, an effective communicator, work well as a team member and am enthusiastic and determined to succeed, an essential in a competitive, high-stress, fast-moving, creative environment. I have a strong entrepreneurial outlook and a passion for business and innovation, persistently striving for excellence through self-development and hard work. From my work experience I have a gained a solid understanding of business principles and social culture and am keen to operate in an environment which brings these together.

As an example of taking my own initiative within the entrepreneurial industry I have worked diligently with an events marketing start-up called, Type. Within the venture, I have adapted to the opportunities of acquiring the methodologies and information, through the various classes represented, to maintain personal financial prowess and success. The business has provided the opportunity for me to assimilate and provide this information to clientele in an equipped, professional, and educated manor. With the addition of this, I worked consecutively with a marketing specialist to develop various marketing campaigns, using technologies such as Facebook Analytics, Google analytics, and Email marketing strategies, assuming the role to developing and producing the content to make it admirable to the customer, using Adobe products, such as Adobe Premiere and Adobe After Effects. I would love to use this knowledge as well as my work experience to work with a company within the ever-expanding Tech industry.
Having lived in Austin in my early childhood I am connected to the ‘Keep Austin Weird’ culture which is remarkably still prominent in a rapidly expanding city, as it grows from a laid back, hippy town known for music to a giant, corporate tech city (with Google, Facebook, Amazon, Oracle, Apple, and many others setting up shop) which I believe is fast becoming the next Silicon Valley with an edgy culture. The reason for moving back to my hometown is not only the trending mecca of young, progressive America right now, but it’s also the biggest hub of location independent entrepreneurs in the U.S.; where lots of prominent entrepreneurs have set up there and more are moving there every month therefore consistently challenging and progressing one another which is an environment I feel I can thrive in.


REFERENCES AVAILABLE UPON REQUEST

Marketing