Marketing
Keywording is my ultimate feature, with my clients ranked organically either number one or on page one of Google. Analytics dweller who enjoys storytelling and bringing B2B opportunities to fruition. I have experience in breaking down marketing strategies and rebuilding them as needed. I conduct research to analyze customers’ behavior while designing and implementing successful marketing campaigns to ensure the business continues to not only sell the story but also be the story that it tells. I prepare (monthly, quarterly and annual) forecasts and increase brand awareness.
EXPERIENCE
AUGUST 2018 – CURRENT
SOCIAL MEDIA MANAGER & MARKETING COORDINATOR, A&S RESTORATION, INC OFF, REISTERSTOWN, MD
? Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
? Prepares marketing reports by collecting, analyzing, and summarizing sales data.
? Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
? Monitors budgets by comparing and analyzing actual results with plans and forecasts.
? Developing strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Adjust Google Adwords as needed and create display banner ads to support the story of A&S Restoration, Inc. I maintain the email database while creating email templates to support A&S Restoration’s message while preparing reports all the while sustaining the monthly marketing budget.
JANUARY 2018 – CURRENT
SOCIAL MEDIA MANAGER, MOMENTUM PERSONAL TRAINER, SYKESVILLE, MD
? Manage social media planning for execution of marketing strategies and community management.
? Monitor online presence of company’s brand and engage with users, strengthening customer relationships.
? Spearheaded campaigns efficiently on social media platforms including Facebook, Twitter, and Instagram.
? Enact marketing and promotion tactics that led within the first three months a 5% growth in total social media shares and 10% increase in website traffic from social media posts.
? Research target markets, competitors, and the industry.
? Monitors budgets by comparing and analyzing actual results with plans and forecasts.
? Deliberate planning and goal setting
? Development of brand awareness and online reputation
? Content management
? SEO (search engine optimization) and generation of inbound traffic
? Cultivation of leads and sales
DECEMBER 2016 – JUNE 2018
LEAD GENERATION/SALES ASSOCIATE, SHERWIN WILLIAMS, REISTERSTOWN, MD
? Access Lead Generation through Sherwin Williams portal to call existing professionals and gain knowledge of their business
? Log calls, secure hot leads, and travel with sales representatives to job sites.
? Successfully upsold Contractors to a better quality of paint which increased store location sales to 40% growth in total conversions.
? Performs general clerical duties to include but not limited to: photocopying, faxing, mail distribution and filing.
November 2012 – February 2015
SOCIAL MEDIA MANAGER/STORE MANAGER, Wine Loft, Pikesville, MD
? Managed a small team of associates, assisted in training and development.
? Accessed the store’s social media platforms; Twitter and Facebook. Posted daily content and set up promotions for wine sales, tasting, and events.
? Engaged with customers in the store and on social media platforms; answering questions, supplying information and thanking them for rating contribution for the store’s page.
? Setup Facebook marketing on a tight budget using ads manager to use segmentation of target audiences
EDUCATION/CERTIFICATION
FEBRUARY 2018
GOOGLE ADWORDS CERTIFICATION
JANUARY 2018
DIGITAL MARKETING CERTIFICATION, UNIVERSITY OF PHOENIX, ARIZONA
Graduated with a GPA of 3.83; the course is a six 400-level course with concentrations in; Marketing, Fundamentals of Marketing, Advertising and Creative Strategy, SEO, Consumer Behavior and Integrated Marketing Strategy.
June 2017
BRANDING FOR SMALL BUSINESS & SEO FOR BEGINNERS CERTIFICATION, UDEMY
SKILLS
• Content Marketing
• Social Media Management
• Market Research
• Ads Management
• Administrative Duties
• Project Management
• Google AdWords Certified
• Budget Management
• Paid Ads • Strategic Planning & Business Development
• CRM & Email Marketing (YAMM tracking)
• Consumer Behavior Marketing
• Hootsuite Knowledgeable (entry level)
• Increase Website Traffic
• Google, Facebook, Twitter, Pinterest and Instagram Analytics
• Adobe Proficient
• PPC Specialist
Keywording is my ultimate feature, with my clients ranked organically either number one or on page one of Google. Analytics dweller who enjoys storytelling and bringing B2B opportunities to fruition. I have experience in breaking down marketing strategies and rebuilding them as needed. I conduct research to analyze customers’ behavior while designing and implementing successful marketing campaigns to ensure the business continues to not only sell the story but also be the story that it tells. I prepare (monthly, quarterly and annual) forecasts and increase brand awareness.
EXPERIENCE
AUGUST 2018 – CURRENT
SOCIAL MEDIA MANAGER & MARKETING COORDINATOR, A&S RESTORATION, INC OFF, REISTERSTOWN, MD
? Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
? Prepares marketing reports by collecting, analyzing, and summarizing sales data.
? Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
? Monitors budgets by comparing and analyzing actual results with plans and forecasts.
? Developing strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Adjust Google Adwords as needed and create display banner ads to support the story of A&S Restoration, Inc. I maintain the email database while creating email templates to support A&S Restoration’s message while preparing reports all the while sustaining the monthly marketing budget.
JANUARY 2018 – CURRENT
SOCIAL MEDIA MANAGER, MOMENTUM PERSONAL TRAINER, SYKESVILLE, MD
? Manage social media planning for execution of marketing strategies and community management.
? Monitor online presence of company’s brand and engage with users, strengthening customer relationships.
? Spearheaded campaigns efficiently on social media platforms including Facebook, Twitter, and Instagram.
? Enact marketing and promotion tactics that led within the first three months a 5% growth in total social media shares and 10% increase in website traffic from social media posts.
? Research target markets, competitors, and the industry.
? Monitors budgets by comparing and analyzing actual results with plans and forecasts.
? Deliberate planning and goal setting
? Development of brand awareness and online reputation
? Content management
? SEO (search engine optimization) and generation of inbound traffic
? Cultivation of leads and sales
DECEMBER 2016 – JUNE 2018
LEAD GENERATION/SALES ASSOCIATE, SHERWIN WILLIAMS, REISTERSTOWN, MD
? Access Lead Generation through Sherwin Williams portal to call existing professionals and gain knowledge of their business
? Log calls, secure hot leads, and travel with sales representatives to job sites.
? Successfully upsold Contractors to a better quality of paint which increased store location sales to 40% growth in total conversions.
? Performs general clerical duties to include but not limited to: photocopying, faxing, mail distribution and filing.
November 2012 – February 2015
SOCIAL MEDIA MANAGER/STORE MANAGER, Wine Loft, Pikesville, MD
? Managed a small team of associates, assisted in training and development.
? Accessed the store’s social media platforms; Twitter and Facebook. Posted daily content and set up promotions for wine sales, tasting, and events.
? Engaged with customers in the store and on social media platforms; answering questions, supplying information and thanking them for rating contribution for the store’s page.
? Setup Facebook marketing on a tight budget using ads manager to use segmentation of target audiences
EDUCATION/CERTIFICATION
FEBRUARY 2018
GOOGLE ADWORDS CERTIFICATION
JANUARY 2018
DIGITAL MARKETING CERTIFICATION, UNIVERSITY OF PHOENIX, ARIZONA
Graduated with a GPA of 3.83; the course is a six 400-level course with concentrations in; Marketing, Fundamentals of Marketing, Advertising and Creative Strategy, SEO, Consumer Behavior and Integrated Marketing Strategy.
June 2017
BRANDING FOR SMALL BUSINESS & SEO FOR BEGINNERS CERTIFICATION, UDEMY
SKILLS
• Content Marketing
• Social Media Management
• Market Research
• Ads Management
• Administrative Duties
• Project Management
• Google AdWords Certified
• Budget Management
• Paid Ads • Strategic Planning & Business Development
• CRM & Email Marketing (YAMM tracking)
• Consumer Behavior Marketing
• Hootsuite Knowledgeable (entry level)
• Increase Website Traffic
• Google, Facebook, Twitter, Pinterest and Instagram Analytics
• Adobe Proficient
• PPC Specialist