Mariya Ginzburg
Mariya Ginzburg
Work Experience:
Adaptly | Client Strategy Manager, West | Santa Monica, CA Jun. 2017 - Mar. 2018
Accounts: Nike (June 2017 - March 2018), Western Union (July 2017 - March 2018)
Acted as strategic adviser and partner to clients. Served as day-to-day point of contact between Adaptly and Clients for all campaign matters as well as new product launches (internal and external) and Client service issues
Developed strategy for and oversaw paid social campaigns aimed at driving e-commerce sales and increasing ROAS in Nike�s APAC markets, as well as campaigns aimed at driving app installs and brand awareness for Western Union across Facebook, Instagram and Snapchat.
Responsible for audience planning and targeting optimizations for each campaign. Leveraged a mix of core audiences, custom audiences, and lookalike audiences. Calculated campaign reach, frequency, and budget estimates
Coordinated campaign setup and execution between Clients and internal teams (Sales and Media Operations). Ensured that overall campaign and account goals were met
Provided regular reporting to clients along with insights and optimization recommendations
Shared creative recommendations and crafted alternative copy points as needed
Time Inc. | Assistant Manager, Social Ad Product & Operations | New York, NY Feb. 2016 � Dec. 2016
Conducted post-sale operations of 200+ paid social campaigns running across all Time Inc brands on four social networks (Facebook, Twitter, Instagram, and LinkedIn). Worked primarily with branded and native content campaigns under Auto/Sports, Food/Home/CPG/Retail, and Luxury/Travel/Spirits verticals
Operational responsibilities included: reviewing insertions orders (IOs) and media plans, securing campaign assets, creating and revising ad previews, allocating media budget, testing and implementing third party tags, launching campaigns, ensuring campaign delivery, optimizing campaign performance, and providing delivery reports
Reporting duties included: compiling of social performance metrics, data insights, and creative recommendations during flight and at campaign conclusion to share with internal stakeholders, while tracking campaign benchmarks.
Shared campaign wrap-up reports with account management and sales teams
Participated in kick off calls (KOCs) and campaign status calls, and assisted in RFP ideation. Collaborated with internal and external teams to ensure Time Inc. is up to date with latest product releases and enhancements
Managed Product & Operations team intern and trained new hires
NYU Skirball Center | Marketing Administrative Assistant | New York, NY Sep. 2015 � Dec. 2015
Responsible for execution of promotional campaigns across marketing channels including outreach to student organizations to form partnerships, outreach to school departments to promote upcoming performances, complimentary ticket distribution, and monitoring of ad spend on Facebook and Google AdWords
Assisted Marketing Director with ticket sales analysis, creation of event web pages, and proofreading of website
W.W. Norton & Company | Digital Marketing Intern | New York, NY Jun. 2014 � Aug. 2014
Researched, compiled, and organized database of contacts for direct e-mail marketing; researched and built lists of Twitter influencers to target. Drafted a pitch email template and researched potential speaking engagements for author�s upcoming speaking tour
Assisted Digital Marketing Manager with social media campaigns, writing email and ad copy, and various tasks including updating marketing budgets and conducting eCommerce research to test efficiency of conversion funnel
Education:
New York University (New York, NY) Graduated Jan. 2016
B.S., Media, Culture, and Communication
Skills:
Software Experience: Proficient in Microsoft Excel, Salesforce, Facebook Business Manager, Facebook Power Editor, Twitter Ads, LinkedIn Ads, Microsoft Office, and Google Docs. Mac and PC literate. Experience with Datorama, Basecamp, Wunderlist, Trello, Moat, SimpleReach, Shareablee, SocialFlow, Kochava, and Cision.
Mariya Ginzburg
Work Experience:
Adaptly | Client Strategy Manager, West | Santa Monica, CA Jun. 2017 - Mar. 2018
Accounts: Nike (June 2017 - March 2018), Western Union (July 2017 - March 2018)
Acted as strategic adviser and partner to clients. Served as day-to-day point of contact between Adaptly and Clients for all campaign matters as well as new product launches (internal and external) and Client service issues
Developed strategy for and oversaw paid social campaigns aimed at driving e-commerce sales and increasing ROAS in Nike�s APAC markets, as well as campaigns aimed at driving app installs and brand awareness for Western Union across Facebook, Instagram and Snapchat.
Responsible for audience planning and targeting optimizations for each campaign. Leveraged a mix of core audiences, custom audiences, and lookalike audiences. Calculated campaign reach, frequency, and budget estimates
Coordinated campaign setup and execution between Clients and internal teams (Sales and Media Operations). Ensured that overall campaign and account goals were met
Provided regular reporting to clients along with insights and optimization recommendations
Shared creative recommendations and crafted alternative copy points as needed
Time Inc. | Assistant Manager, Social Ad Product & Operations | New York, NY Feb. 2016 � Dec. 2016
Conducted post-sale operations of 200+ paid social campaigns running across all Time Inc brands on four social networks (Facebook, Twitter, Instagram, and LinkedIn). Worked primarily with branded and native content campaigns under Auto/Sports, Food/Home/CPG/Retail, and Luxury/Travel/Spirits verticals
Operational responsibilities included: reviewing insertions orders (IOs) and media plans, securing campaign assets, creating and revising ad previews, allocating media budget, testing and implementing third party tags, launching campaigns, ensuring campaign delivery, optimizing campaign performance, and providing delivery reports
Reporting duties included: compiling of social performance metrics, data insights, and creative recommendations during flight and at campaign conclusion to share with internal stakeholders, while tracking campaign benchmarks.
Shared campaign wrap-up reports with account management and sales teams
Participated in kick off calls (KOCs) and campaign status calls, and assisted in RFP ideation. Collaborated with internal and external teams to ensure Time Inc. is up to date with latest product releases and enhancements
Managed Product & Operations team intern and trained new hires
NYU Skirball Center | Marketing Administrative Assistant | New York, NY Sep. 2015 � Dec. 2015
Responsible for execution of promotional campaigns across marketing channels including outreach to student organizations to form partnerships, outreach to school departments to promote upcoming performances, complimentary ticket distribution, and monitoring of ad spend on Facebook and Google AdWords
Assisted Marketing Director with ticket sales analysis, creation of event web pages, and proofreading of website
W.W. Norton & Company | Digital Marketing Intern | New York, NY Jun. 2014 � Aug. 2014
Researched, compiled, and organized database of contacts for direct e-mail marketing; researched and built lists of Twitter influencers to target. Drafted a pitch email template and researched potential speaking engagements for author�s upcoming speaking tour
Assisted Digital Marketing Manager with social media campaigns, writing email and ad copy, and various tasks including updating marketing budgets and conducting eCommerce research to test efficiency of conversion funnel
Education:
New York University (New York, NY) Graduated Jan. 2016
B.S., Media, Culture, and Communication
Skills:
Software Experience: Proficient in Microsoft Excel, Salesforce, Facebook Business Manager, Facebook Power Editor, Twitter Ads, LinkedIn Ads, Microsoft Office, and Google Docs. Mac and PC literate. Experience with Datorama, Basecamp, Wunderlist, Trello, Moat, SimpleReach, Shareablee, SocialFlow, Kochava, and Cision.