Marcela Lazaro Resume
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Marcela Lazaro Resume

University of Virginia
2014�2018
Bachelor of Arts, Media Studies, Major GPA: 3.4
Relevant Coursework- CS 1010: Introduction to Information Technology
MDST 4803: Computational Media
MDST 2010: Introduction to Digital Media
COMM 4370: Social Media Marketing and Strategy
ARTS 2220: Introduction to New Media
Awards: Dean�s list, Questbridge National Match Scholar

E X P ER I E N C E

Roche Molecular Sequencing May 2017 � Aug 2017
Corporate Communications and Digital Media Analyst Intern
� Created a press kit template that is currently utilized for future PR events and external company communication meetings
� Shadowed with digital marketing team to assist in a procedure for identifying keywords to optimize Google search ranking and boost site visits using web traffic data
� Photographed and wrote editorial pieces for product showcases and speaker events that were implemented into the company�s intranet for all company sites to read

University of Virginia Women�s Center Aug 2016 � May 2017
Social Media Marketing Manager
� Led research of other media outlets to help the Women�s Center strategically post on their accounts, generating an overall increase from 800 to 2,200 Facebook followers and 500 to 950 twitter followers
� Photographed, edited, and published content to the multiple social media channels
� Facilitated the #GalentinesDay campaign through spearheading the launch of the organization�s Snapchat account which helped increase Facebook likes from 1,500 to 1,700 in three weeks as well as 85 new Snapchat followers in one day

The Tab Media Aug 2016�Aug 2017
Web Marketing
� Strategized, published, and managed student-curated digital content for company�s Facebook and Website, resulting in a 600 Facebook follower increase
� Collaborated with the on-campus editor to organize social events to build a larger presence of on-campus writers to ensure The Tab�s continued growth
� Communicated with internal on-campus teams on what content needed to be produced

UVa McIntire Department of Music May 2016�Jan 2018
Social Media Analyst Marketing Intern
� Managed the social media accounts for UVA's department of music, helping to increase Facebook page likes by 3%, and Instagram followers by over 20% in first 5 months
� Continued the #FacesOfUVAMusic series on Facebook to share the stories of music students, faculty, and staff; reached over 3,000 people and generated over 50 likes per post

Latino Student Alliance Aug 2015�May 2016
Social Media and PR Committee Chair
� Created social media events and publicity campaigns resulted in a 6% increase in social media following on campus within the first 2 months
� Event Coordination: Collaborated with the UVA Student Council event organizers and other minority group members in order to ensure a well-executed, fully diversified experience for students


S K I L L S
Languages: English, Spanish. Intermediate in Portuguese.
Technical: Microsoft Office, Wordpress, Google Drive, Photoshop, HTML/CSS, Hootsuite