Manisha Purswani Resume
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Manisha Purswani Resume

Manisha Purswani 28-38 42nd Street, Astoria | New York, NY | 11103
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PROFESSIONAL SUMMARY
Vibrant, dynamic and self-motivated Fashion Marketing graduate student with the ability to demonstrate competence in a wide range of marketing functions using a combination of creative, strategic and problem solving skills. Currently seeking an opportunity to work in a fast paced and growing organisation.
Areas of interest : Marketing, Brand Management, Business Development and Sustainability Management.

EDUCATION
LIM College
� Master of Professional Studies in Fashion Marketing (MPA) New York, NY | 2019
International Institute of Fashion Design
� Diploma Program in Fashion Design Pune, India | 2017
London School of Trends
� Certification in Fashion Styling London, UK | 2017
MIT School of Business
� Post Graduate Diploma in Management and Marketing Pune, India | 2012
Symbiosis College of Arts & Commerce, University of Pune
� Bachelor of Commerce (Marketing) Pune, India | 2010

INTERNSHIP EXPERIENCE
FashionLab Agency New York, NY | September - December 2019
|Marketing Intern|
� Marketed and managed two private label brands - GOES (Outerwear) and Luzio
� Managed partnerships and negotiations with key accounts - Elie Tahari, Westport Big & Tall, Free People, etc. for GOES
� Market Research and Brand Positioning for LiuJo in the US market
� Set-up and managed the ICEX Trade Show in NY which included five Spanish brands - Chie Mihara, Q2 RTW, Tucca, Antonia's Espadrilles and Rita Jewels
� Managed set-up, sales, orders and timely production of Sphere One SS20 (European cashmere line) at the Coterie Trade Show

WORK EXPERIENCE
Trinity Motors, Mercedes-Benz Pune, India | November 2015 - December 2016
|Sr. Sales Consultant|
� Developed seasonal marketing campaigns, and undertook additional promotional events to maximize sales
� Collaborated with designers, executed fashion shows, off-road events, HNI events
� Designed strategies to meet dealership's overall business plan alongside monthly and yearly sales targets
� Enhanced brand awareness, product awareness and customer relationship management
� Developed strategies with higher management to relinquish unprofitable stock
� Analyzed sales data and prepared weekly and monthly sales reports for company-wide presentation meetings
� Coordinated with external departments like Order Processing, Dispatch, Warehousing and partnered with internal departments like Parts, Quality Inspection, Service, Insurance and Finance to ensure timely delivery to the client

B.U.Bhandari Motors, Mercedes-Benz Pune, India| January 2013 - July 2015
|Sales Consultant|
� Acquired, analysed, developed and closed customer inquiries for distinct product purchases
� Provided Six-Step Demos to clients to showcase vehicle features that provide a detailed representation of what the vehicle and the brand offers
� Presented a factual comparison between competitors and Mercedes along with in-depth purchase/finance options available to assist sales

RELEVANT SKILLS & EXPERIENCES
Computer: Proficient in Microsoft Word, PowerPoint, Excel (VLOOKUP and Pivot tables), Intermediate in Adobe Illustrator
Language: English and Hindi (Advanced); French and Arabic (Intermediate)
Awards at Mercedes Benz:
� Highest performer in sales for the year 2013-2014 and second highest for the year 2014-2015
Activities of Charitable nature: Worked for VAF (Victory Arts Foundation)