Maffett CV
Fletcher H. Maffett
2171 Riflr Range Road � Mt Pleasant, SC 29466
Phone:------------
Email: ------------ � Online portfolio: ------------
Award-winning Art/Creative Director, with over two decades of proven success in the Washington, DC area. Accomplished within both advertising agency and in-house corporate environments.
Created direct mail for Visa USA, Capital One, Discovery Communications and the Arthritis Foundation, among others. As the owner of my business for over three years, I single-handedly produced promotional materials for America Online�s products and services (AOL 4.0, 5.0, and 6.0, as well as communications for Netscape and CompuServe) and managed over $2 million in budgets for fast-paced, high-level projects.
Proven record of producing high-level, award-winning communications for a wide variety of campaigns�covering print, online, displays and exhibits, and product packaging�on time and under budget.
Master-level expertise of the Adobe Creative Suite and in-depth understanding of the print and production processes. I take pride in creating deliverables that are highly detailed, meticulous and error-free.
My ability to drive success comes primarily from:
� Skill at discerning strategic objectives and meeting them with exceptional creative solutions across media.
� Working collaboratively in a team environment and forging strong relationships with internal and external clients, partners and colleagues.
� Effectively managing diverse teams, communicating strategic considerations, and achieving buy-in from upper management and clients.
Experience
Creative Director, maffett creative
Reston, Virginia. December 2015�To present
Working on brand identity projects and creating marketing collateral (including trade show exhibits) with Wygant & Co. Also creating brand identities and marketing collateral for digital and print with AlphaLab Creative for investment marketing firms.
Senior Art Director, Capital One Bank
McLean, Virginia. February 2014�December 2015
Design and produce multiple high-visibility direct marketing materials in both print and digital media. Other responsibilities:
� Ensuring messaging and visual elements comply with corporate standards and the brand voice.
� Managing schedules, client interaction, milestone expectations and kickoff meetings.
� Marshaling review cycles to ensure adherence to the creative process.
Senior Publications Designer�Acting Art/Creative Director Lockheed Martin
(Contractor for the U.S. Department of Justice/COPS Office) Washington, DC.
June 2011�January 2014
Designed and produced a complete range of prominent publications. Other responsibilities:
� Developed brand identity for two high-level campaigns and initiatives, including rollout strategies
and campaign launches:
� Vets to Cops
� COPS Office Safety Resource Officer Awareness Program
� Designed and produced all promotional materials for the COPS Office (including investing shareholders and partnerships) for both print and online media, including exhibits and displays.
� Created agency-wide communications guidelines and graphic standards.
� Managed schedules, client interactions, milestone expectations and kickoff meetings.
� Collaborated with editors to ensure appropriate messaging and tone.
Awards received:
� All Star Award for work performance excellence (2013)
� Letter of commendation for Vets to Cops campaign (2012)
Creative Director, maffett creative
Rockville, MD and Washington, DC. January 2007�June 2011
Designed and developed brand identities, roll out and launch strategies, and graphic standards for numerous companies in DC and MD, including Discovery Communications (Discovery Channel, The Learning Channel and brand development for the Military Channel), U.S. Army National Guard, ASHA (American Speech-Learning & Hearing Association), and BioPlan Associates. Other accomplishments:
� Designing and producing high-visibility advertising campaigns, corporate marketing collateral,
exhibits and displays.
� Supervising and art directing freelance associates and junior staff.
� Ensuring creative strategies and messaging met requirements outlined in creative briefs.
� Engaging with clients on all levels of discussion regarding creative direction, reviews and approval cycles.
� Maintaining budgets, trafficking and ensuring quality standards throughout the project lifecycle
from concept to delivery.
U.S. Navy, Non-Commissioned Officer, DM2 (Illustrator/Draftsman, 2nd Class Petty Officer)
San Diego, CA and Charleston, SC
Honorably Discharged from active duty (DD-214 available)
� National Defense Service Medal
Education
Carnegie-Mellon University
One year of intensive independent study in graphic design
Art Institute of Pittsburgh
Associate Degree in Visual Communications Graduated with Honors and Dean�s List Student
Fletcher H. Maffett
2171 Riflr Range Road � Mt Pleasant, SC 29466
Phone:------------
Email: ------------ � Online portfolio: ------------
Award-winning Art/Creative Director, with over two decades of proven success in the Washington, DC area. Accomplished within both advertising agency and in-house corporate environments.
Created direct mail for Visa USA, Capital One, Discovery Communications and the Arthritis Foundation, among others. As the owner of my business for over three years, I single-handedly produced promotional materials for America Online�s products and services (AOL 4.0, 5.0, and 6.0, as well as communications for Netscape and CompuServe) and managed over $2 million in budgets for fast-paced, high-level projects.
Proven record of producing high-level, award-winning communications for a wide variety of campaigns�covering print, online, displays and exhibits, and product packaging�on time and under budget.
Master-level expertise of the Adobe Creative Suite and in-depth understanding of the print and production processes. I take pride in creating deliverables that are highly detailed, meticulous and error-free.
My ability to drive success comes primarily from:
� Skill at discerning strategic objectives and meeting them with exceptional creative solutions across media.
� Working collaboratively in a team environment and forging strong relationships with internal and external clients, partners and colleagues.
� Effectively managing diverse teams, communicating strategic considerations, and achieving buy-in from upper management and clients.
Experience
Creative Director, maffett creative
Reston, Virginia. December 2015�To present
Working on brand identity projects and creating marketing collateral (including trade show exhibits) with Wygant & Co. Also creating brand identities and marketing collateral for digital and print with AlphaLab Creative for investment marketing firms.
Senior Art Director, Capital One Bank
McLean, Virginia. February 2014�December 2015
Design and produce multiple high-visibility direct marketing materials in both print and digital media. Other responsibilities:
� Ensuring messaging and visual elements comply with corporate standards and the brand voice.
� Managing schedules, client interaction, milestone expectations and kickoff meetings.
� Marshaling review cycles to ensure adherence to the creative process.
Senior Publications Designer�Acting Art/Creative Director Lockheed Martin
(Contractor for the U.S. Department of Justice/COPS Office) Washington, DC.
June 2011�January 2014
Designed and produced a complete range of prominent publications. Other responsibilities:
� Developed brand identity for two high-level campaigns and initiatives, including rollout strategies
and campaign launches:
� Vets to Cops
� COPS Office Safety Resource Officer Awareness Program
� Designed and produced all promotional materials for the COPS Office (including investing shareholders and partnerships) for both print and online media, including exhibits and displays.
� Created agency-wide communications guidelines and graphic standards.
� Managed schedules, client interactions, milestone expectations and kickoff meetings.
� Collaborated with editors to ensure appropriate messaging and tone.
Awards received:
� All Star Award for work performance excellence (2013)
� Letter of commendation for Vets to Cops campaign (2012)
Creative Director, maffett creative
Rockville, MD and Washington, DC. January 2007�June 2011
Designed and developed brand identities, roll out and launch strategies, and graphic standards for numerous companies in DC and MD, including Discovery Communications (Discovery Channel, The Learning Channel and brand development for the Military Channel), U.S. Army National Guard, ASHA (American Speech-Learning & Hearing Association), and BioPlan Associates. Other accomplishments:
� Designing and producing high-visibility advertising campaigns, corporate marketing collateral,
exhibits and displays.
� Supervising and art directing freelance associates and junior staff.
� Ensuring creative strategies and messaging met requirements outlined in creative briefs.
� Engaging with clients on all levels of discussion regarding creative direction, reviews and approval cycles.
� Maintaining budgets, trafficking and ensuring quality standards throughout the project lifecycle
from concept to delivery.
U.S. Navy, Non-Commissioned Officer, DM2 (Illustrator/Draftsman, 2nd Class Petty Officer)
San Diego, CA and Charleston, SC
Honorably Discharged from active duty (DD-214 available)
� National Defense Service Medal
Education
Carnegie-Mellon University
One year of intensive independent study in graphic design
Art Institute of Pittsburgh
Associate Degree in Visual Communications Graduated with Honors and Dean�s List Student