M.S. in Public Relations and Corporate Communications
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M.S. in Public Relations and Corporate Communications

ESRAA ASFOUR
378 92nd st, apt 1b, Brooklyn, New York, 11209
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EDUCATION
New York University, School of Professional Studies, New York, NY
M.S. in Public Relations and Corporate Communications, Concentration: Corporate and Organizational Communications (Dec 2018)
GPA: 3.65
• Relevant Courseworks: PR Writing, Managing Media Relations, Integrated Marketing, Critical Business Skills, Reputation Management, Strategic Communications, Social Media Objectives and Strategies, Crisis Communications.
• Academic Project/Thesis: The Evolution of Muslim Modest Fashion: An Analysis of Fashion Brands that Add Muslim Modest Fashion to their Communications Targeting Millennial Muslim Women Living in the U.S.
Birzeit University, Ramallah, Palestine
B.A. in English Language and Literature, Minor: Translation (June 2014)
GPA: 3.07
• Achievements and Activities: Creative Writing Workshop, Poetry Workshop with Remi Kanazi, Google/Wikipedia Translation, How to Start Your Own Business Workshop, Conversation Partner for Foreign Studies.
• Graduation Seminar: Racial and Gender Identity Formation through Generations and Its Effect on Women: A Literary Analysis and Comparison.
SKILLS
Bilingual proficiency in English and Arabic | Microsoft Word and PowerPoint | AP Style | Decision Making and Problem Solving | Event Planning | PR Writing including news release, pitch emails and speech | Communications through phone, email and in-person | Media Relations | Media Kits | Media Lists | Brand Awareness | Research | Critical Thinking | Reputation Management | Crisis Communications | Social Media Campaigns | Influencer Marketing | Presentations | Influencing Public Opinion | Meeting Deadlines | Analytical and Learning Abilities | Team Leadership | Work under pressure and in a team-oriented environment | In-depth knowledge about fashion
WORK EXPERIENCE
Arab American University, Ramallah, Palestine
Full-time/Assistant to the Adviser of the Board for Quality Management and Assurance (Feb 2015 – Jan 2017)
• Monitored social media for quality assurance
• Developed social media marketing and campaign strategies
• Planned events such as new building’s grand opening and graduation ceremonies
• Prepared media lists
• Coordinated graduate programs’ proposals with the Ministry of Education for program accreditation
• Managed international relations with other universities through emails and Skype conference calls
• Negotiated agreement with local as well as international universities for possible academic program collaborations
• Designed and wrote graduate programs’ brochures, which the university officially uses for professional and academic purposes
• Researched internal communications, which was adopted by the university and new policies were implemented based on the report and document produced
Geneva Company, Ramallah, Palestine
Part-time/Public Relations Officer (June 2013 – Aug 2014)
• Organized business trips and meetings
• Managed international relations through emails and phone calls
• Developed social media campaigns and marketing
• Produced client presentations on new ideas and products
• Wrote monthly reports on sales