Lydia Estes
PROFESSIONAL EXPERIENCE
EXTERNAL RELATIONS SPECIALIST
doTERRA, Pleasant Grove, UT | Apr 2018 - Present
• Instituted a new brand ambassador program that improved social media content creation and contract fulfillment
• Discovered, negotiated, and managed relationships with brand ambassadors and influencers
• Spearheaded the development of the first social media content guidelines kit at doTERRA
• Developed new ways to report return on social-media investment, track adherence to budget, and enhance vetting criteria for brand ambassadors
• Designed personalized content calendars for paid partnerships that complimented the company’s campaign strategies
• Created daily reports of important social media and traditional media mentions and tracked successes of partner posts
GOVERNMENT RELATIONS INTERN
doTERRA, Pleasant Grove, UT | Oct 2017 – Apr 2018
• Supervised small-scale community outreach relationships for doTERRA
• Co-managed doTERRA’s official Twitter account, increasing the following by 10k in three months
• Authored executive reports regarding growth opportunities
• Reported daily doTERRA and market media mentions to company directors
SOCIAL MEDIA MANAGER
New Grains Bakery, Provo, UT | Jan 2018 – Jan 2019
• Created cross-channel social media strategies that increased engagement by approximately 50%
• Styled photographs utilized for website and social media content to unify brand image and voice
• Utilized analytics tools to track consumer engagement and draw consumer data
• Monitored brand’s online presence and engaged with users, strengthening customer relationships and creating opportunities for collaboration
STUDENT MANAGER
BYU Purchasing & Travel, Provo, UT | May 2016-October 2017
? Managed a team of 10 students operating in a customer-service environment
? Participated in ad campaigns throughout BYU campus
? Streamlined external and internal communications by creating word tracks for the staff
VOLUNTEER MISSIONARY
The Church of Jesus Christ of Latter-Day Saints, Malaga, Spain | October 2014-April 2016
? Became proficient in Spanish language and grammar
? Gained exposure to European, Latin American, and Middle Eastern cultures
VOLUNTEER TUTOR
Seeds for Success, Provo, UT | August 2013-December 2013
? Provided free tutoring for lower-income families around Utah Valley
? Taught subjects ranging science, math, English, and ACT prep
PROFESSIONAL EXPERIENCE
EXTERNAL RELATIONS SPECIALIST
doTERRA, Pleasant Grove, UT | Apr 2018 - Present
• Instituted a new brand ambassador program that improved social media content creation and contract fulfillment
• Discovered, negotiated, and managed relationships with brand ambassadors and influencers
• Spearheaded the development of the first social media content guidelines kit at doTERRA
• Developed new ways to report return on social-media investment, track adherence to budget, and enhance vetting criteria for brand ambassadors
• Designed personalized content calendars for paid partnerships that complimented the company’s campaign strategies
• Created daily reports of important social media and traditional media mentions and tracked successes of partner posts
GOVERNMENT RELATIONS INTERN
doTERRA, Pleasant Grove, UT | Oct 2017 – Apr 2018
• Supervised small-scale community outreach relationships for doTERRA
• Co-managed doTERRA’s official Twitter account, increasing the following by 10k in three months
• Authored executive reports regarding growth opportunities
• Reported daily doTERRA and market media mentions to company directors
SOCIAL MEDIA MANAGER
New Grains Bakery, Provo, UT | Jan 2018 – Jan 2019
• Created cross-channel social media strategies that increased engagement by approximately 50%
• Styled photographs utilized for website and social media content to unify brand image and voice
• Utilized analytics tools to track consumer engagement and draw consumer data
• Monitored brand’s online presence and engaged with users, strengthening customer relationships and creating opportunities for collaboration
STUDENT MANAGER
BYU Purchasing & Travel, Provo, UT | May 2016-October 2017
? Managed a team of 10 students operating in a customer-service environment
? Participated in ad campaigns throughout BYU campus
? Streamlined external and internal communications by creating word tracks for the staff
VOLUNTEER MISSIONARY
The Church of Jesus Christ of Latter-Day Saints, Malaga, Spain | October 2014-April 2016
? Became proficient in Spanish language and grammar
? Gained exposure to European, Latin American, and Middle Eastern cultures
VOLUNTEER TUTOR
Seeds for Success, Provo, UT | August 2013-December 2013
? Provided free tutoring for lower-income families around Utah Valley
? Taught subjects ranging science, math, English, and ACT prep