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Market Research Associate Focused & goal driven professional in the field of Market Research with a strong work ethic. Comprehensive knowledge base and notable soft skills nurtured during work projects and internships. Quick learner and detail oriented. Skilled in analyzing information/data with respect to the marketing efforts & sales generated.
Resource & Communications Specialist 2-1-1 Big Bend, Inc. June 2018 - present � Responsible for regular Information and referral updates. � Assist with event attendee management, social media feeds and perform other duties as assigned by management. � Creation of content for official blog related to Mental Health. � Tools used: MailChimp, C------------.


Education and Certifications

Degree Major University Term
1.
Digital Marketing Certificate Associate
Digital Marketing SimpliLearn, Inc. (Online Course) Oct 2017 � Feb 2018
2.
Advanced Content Marketing
Content Marketing SimpliLearn, Inc. (Online Course) April 2018 � June 2018
3.
Advanced Social Media Marketing
Social Media SimpliLearn, Inc. (Online Course) June 2018 � September 2018
4.
Master�s in Business Administration
Marketing and Retail Jagan Institute of Management Studies, New Delhi, India
Aug 2010 � June 2012
5.
Bachelor�s in Business Administration
Marketing Guru Gobind Singh Indraprastha University, New Delhi, India
Aug 2007 � May 2010
Employment / Professional Experience

1. Market Research Associate Cvent, Inc. Nov 2012 � Sept 2014 � Responsibilities o Market Research ? Worked on multiple search tools (listed below) to do exhaustive search to find potential client for different products offered by Cvent. ? Focused on extensive research for industry segments in the US & International Territory (Australia, Europe, Asia); based on various criteria. ? Prepare & maintain analysis reports based on the latest trends in the Events Industry for specific territories. ? Worked on various marketing projects like Cross Sell research, LinkedIn research, data capturing, link research, and data appending. o Marketing Report ? Worked with sales team to understand their reporting requirements. ? Sales funnel analysis & reporting. o Campaign Support ? Analyzing responses from different marketing campaigns and assigning them to Sales team. ? Ensuring proper Campaign mapping and tracking of Leads on S------------. o CRM Operations ? Leverage Salesforce for marketing department report creation, lead traction purpose. ? Working on S------------ Reports and Dashboards to track Sales cycle of Leads and to track effectiveness of various Mktg. campaigns.

� Tools Used: Jigsaw, Zoominfo, Thomson research Hoovers, Forrester research, Gartner and SalesF------------

2. Business Development Executive Laurent & Benon Management Consultant Group Feb 2012 � Aug 2012 � Responsibilities o To prospect from available and gathered databases, for potential clients. o Lead generation through secondary research process. o Client�s follow up regarding permanent & temporary staffing requirement.


Volunteering




Educational Projects
� A Study on Promotional Activities o Liaised and coordinated for various promotional activities undertaken by Unitech Amusement Park Limited � Visual Merchandise Operations- Display and Shelf Level Signage o Assisted in management of visual communication in the entire store including latest offers and discounts using CorelDRAW. o Product Placement of Fashion brand and conducted analysis of the placement in terms of sales efforts. � Understanding HR functions with specific focus on recruitment & selection o Assessed Satisfaction level of the employees about recruitment process o Requirement of various departments & accordingly search the resumes o Functioned on various job portals like ------------, ------------