Lisa Howard
Lisa Howard
1618 Bayard Avenue
Saint Paul, Minnesota 55116
651/253-6206 (C) 651/690-5391 (H)
OBJECTIVE___________________________________________________________
Self-motivated professional who has transitioned from marketing communications management to a career in home staging and redesign. Open to opportunities that allow me to create beautiful, functional and cost-effective solutions that transform ‘home sweet homes’ into top-dollar listings.
Strengths
Design Sense (Certified Color Expert, Certified Home Stager/Redesign Consultant)
Creative and Artistic
Strong Oral and Written Communication Skills
Resourceful
Problem Solver
Multi tasker
EMPLOYMENT_________________________________________________________
OWNER, HOWARD HOME STAGING & REDESIGN, 1618 Bayard Avenue, St. Paul, MN 55116 ------------ (Nov. 2018 to Present)
• Consulting on vacant/occupied staging and home redesign projects.
• Conducting color/paint consultations for properties.
• Managing projects from concept, design layout, furniture rental, delivery and set-up through de-staging.
• Staging properties for home sale working within assigned budget and timeline.
• Negotiating rates with clients and vendors.
• Maintaining accurate warehouse inventory and business records through Quickbooks Pro.
MARKETING COMMUNICATIONS MANAGER, THE TORO COMPANY, 8111 Lyndale Avenue So., Bloomington, MN 55420 ------------ (Feb. 2005 to Nov. 2018)
• Planning, budgeting for, and executing marketing communications, social media, digital and print advertising, public relations, and trade show events.
• Leading creative and content strategies for digital, social and print projects, from initial concept to launch.
• Developing annual external communications plan and communications strategic plan for division.
• Overseeing in-store merchandising strategy and POS development for national dealer locations and big-box retail accounts.
• Leading marcom team, including (7) staff members and various contract employees.
• Serving as liaison for multiple external ad and PR agencies.
• Planning and coordinating special activities, such as trade shows/open houses/customer visits /media events.
• Planning and managing two departmental budgets totaling $1+ million.
COMMUNICATIONS DIRECTOR, HONEYWELL, 1985 Douglas Drive North, Golden Valley, MN 55422 ------------ (Aug. 2004 to Feb. 2005)
• Directing internal and external communications activities for Honeywell’s Sensing and Control business.
• Focus areas: Strategic planning, budgeting, and executing marketing communications, public relations, executive communications, and employee communication programs.
• Planning and coordinating special activities, such as customer visits/investor fairs /media events/public speaking engagements for executives.
• Supervising efforts of (5) staff members and external agency.
• Planning and managing a departmental budget of $2 million.
COMMUNICATIONS MANAGER, HONEYWELL, 2600 Ridgway Parkway, Minneapolis, MN 55413 ------------ (Nov. 2000 to Aug. 2004)
• Managing communications activities for Honeywell’s Defense & Space Electronic Systems business.
• Planning, budgeting for, and developing internal and external communications programs, including marketing communications, public relations, employee communications, and executive communications.
• Supervising efforts of (9) staff members and numerous outside vendors.
• Planning and managing departmental budget of $.4 million.
MARKETING COMMUNICATIONS MANAGER, H.B. FULLER COMPANY, 3530 Lexington Avenue No., St. Paul, MN 55126 ------------ (June 1983 to Oct. 2000)
• Managing communications activities for H.B. Fuller Company and its subsidiaries. Focus areas: advertising and promotion, public relations, media planning and relations, trade show planning and development, and employee communications.
• Planning, budgeting for, and developing communications programs and sales promotion activities.
• Supervising the work of external ad agencies, all other outside vendors, and (5) internal staff members; as well as managing a departmental budget of $1.2 million.
ASSOCIATE EDITOR & REPORTER, COMMERCIAL WEST MAGAZINE
9995 W. 69th Street, Eden Prairie, MN ------------ (Aug. 1981 to June 1983)
Writing and editing for weekly business and banking magazine covering the Upper Midwest. Travel the Ninth Federal Reserve District reporting on banking activities/issues.
EDUCATION__________________________________________________________
Master's in Business Communication, University of St. Thomas, St. Paul, MN (1995-2003)
University of Minnesota, Mpls, MN (1979-1981)
B.A., Journalism
Normandale Community College, Bloomington, MN (1977-1979)
General Studies
MEMBERSHIPS________________________________________________________
National / Minneapolis Area Chapter Real Estate Staging Association (RESA)
Lisa Howard
1618 Bayard Avenue
Saint Paul, Minnesota 55116
651/253-6206 (C) 651/690-5391 (H)
OBJECTIVE___________________________________________________________
Self-motivated professional who has transitioned from marketing communications management to a career in home staging and redesign. Open to opportunities that allow me to create beautiful, functional and cost-effective solutions that transform ‘home sweet homes’ into top-dollar listings.
Strengths
Design Sense (Certified Color Expert, Certified Home Stager/Redesign Consultant)
Creative and Artistic
Strong Oral and Written Communication Skills
Resourceful
Problem Solver
Multi tasker
EMPLOYMENT_________________________________________________________
OWNER, HOWARD HOME STAGING & REDESIGN, 1618 Bayard Avenue, St. Paul, MN 55116 ------------ (Nov. 2018 to Present)
• Consulting on vacant/occupied staging and home redesign projects.
• Conducting color/paint consultations for properties.
• Managing projects from concept, design layout, furniture rental, delivery and set-up through de-staging.
• Staging properties for home sale working within assigned budget and timeline.
• Negotiating rates with clients and vendors.
• Maintaining accurate warehouse inventory and business records through Quickbooks Pro.
MARKETING COMMUNICATIONS MANAGER, THE TORO COMPANY, 8111 Lyndale Avenue So., Bloomington, MN 55420 ------------ (Feb. 2005 to Nov. 2018)
• Planning, budgeting for, and executing marketing communications, social media, digital and print advertising, public relations, and trade show events.
• Leading creative and content strategies for digital, social and print projects, from initial concept to launch.
• Developing annual external communications plan and communications strategic plan for division.
• Overseeing in-store merchandising strategy and POS development for national dealer locations and big-box retail accounts.
• Leading marcom team, including (7) staff members and various contract employees.
• Serving as liaison for multiple external ad and PR agencies.
• Planning and coordinating special activities, such as trade shows/open houses/customer visits /media events.
• Planning and managing two departmental budgets totaling $1+ million.
COMMUNICATIONS DIRECTOR, HONEYWELL, 1985 Douglas Drive North, Golden Valley, MN 55422 ------------ (Aug. 2004 to Feb. 2005)
• Directing internal and external communications activities for Honeywell’s Sensing and Control business.
• Focus areas: Strategic planning, budgeting, and executing marketing communications, public relations, executive communications, and employee communication programs.
• Planning and coordinating special activities, such as customer visits/investor fairs /media events/public speaking engagements for executives.
• Supervising efforts of (5) staff members and external agency.
• Planning and managing a departmental budget of $2 million.
COMMUNICATIONS MANAGER, HONEYWELL, 2600 Ridgway Parkway, Minneapolis, MN 55413 ------------ (Nov. 2000 to Aug. 2004)
• Managing communications activities for Honeywell’s Defense & Space Electronic Systems business.
• Planning, budgeting for, and developing internal and external communications programs, including marketing communications, public relations, employee communications, and executive communications.
• Supervising efforts of (9) staff members and numerous outside vendors.
• Planning and managing departmental budget of $.4 million.
MARKETING COMMUNICATIONS MANAGER, H.B. FULLER COMPANY, 3530 Lexington Avenue No., St. Paul, MN 55126 ------------ (June 1983 to Oct. 2000)
• Managing communications activities for H.B. Fuller Company and its subsidiaries. Focus areas: advertising and promotion, public relations, media planning and relations, trade show planning and development, and employee communications.
• Planning, budgeting for, and developing communications programs and sales promotion activities.
• Supervising the work of external ad agencies, all other outside vendors, and (5) internal staff members; as well as managing a departmental budget of $1.2 million.
ASSOCIATE EDITOR & REPORTER, COMMERCIAL WEST MAGAZINE
9995 W. 69th Street, Eden Prairie, MN ------------ (Aug. 1981 to June 1983)
Writing and editing for weekly business and banking magazine covering the Upper Midwest. Travel the Ninth Federal Reserve District reporting on banking activities/issues.
EDUCATION__________________________________________________________
Master's in Business Communication, University of St. Thomas, St. Paul, MN (1995-2003)
University of Minnesota, Mpls, MN (1979-1981)
B.A., Journalism
Normandale Community College, Bloomington, MN (1977-1979)
General Studies
MEMBERSHIPS________________________________________________________
National / Minneapolis Area Chapter Real Estate Staging Association (RESA)