Lindsay Butler- Social Media Specialist
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Location: Scottsdale, AZ, USA
University: Arizona State University
Major: Digital Audiences

Lindsay Butler- Social Media Specialist

LINDSAY BUTLER
Scottsdale, Az | (C)xxx-xxx-xxxx | xxx-xxx-xxxx

Professional Summary
Experienced and driven Social Media Coordinator, who consistently delivers high-quality and resultsfocused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends, growing customer bases, and graphic design.

Skills
-Campaign development
-Strategic sales expertise
-Project management
-Digital media
-E-mail and direct mail marketing campaigns
-Exceptional communication skills
-Facebook Ads
-Customer service-oriented
-Exceptional attention to detail
-Graphic design
-Social media marketing
-Creative problem solver

Work History
Indie Party Co.-Social Media Coordinator (Austin, TX)
Feb 2018 - May 2018
-Developed and implemented brand awareness, volunteer acquisition and retention strategies across digital and traditional channels including, but not limited to, paid and organic search, retargeting, display, email, social media, content and events
-Identified value propositions and key messages for all of Indie Party's marketing campaigns.
-Preserved brand integrity by monitoring the consistency and quality of marketing content.
-Defined and tracked campaign effectiveness and adjusted strategies accordingly.
-Drafted and managed print, online and social media communications designed to promote company brand, image and values.
-Increased website traffic by an average of 41% by implementing cutting-edge inbound marketing techniques.
-Wrote off-site SEO content such as press releases, guest blog posts and informational articles.
-Developed and implemented campaigns for email, online advertising, search engines and social media.
-Provided feedback to all departments on brand consistency in outbound communications.

Political JAB Campaign Committee-Director of Marketing & Communications (Houston, TX)
2016 - 2018
-Developed and implemented campaigns for email, online advertising, search engines and direct mail to generate donations and increase voter support.
-Created grassroots campaign initiatives that successfully mobilized over 40 volunteers.
-Oversaw teams of volunteers and monitored effectiveness of each area.
-Built political coalitions to enhance message.
-Networked among donors and fundraised to generate money for the campaign.
-Developed policy positions and wrote public statements outlining stances.
-Planned and executed events with the public and private donors.
-Utilized social media advantageously for free, paid, and persuasive media.
-Gathered and analyzed data for studies and reports and made recommendations to the candidate based on findings.
-Boosted website traffic by 67% by creating an integrated social media strategy.
-Drafted and managed print, online and social media communications designed to promote Political JAB brand, image and values.
-Coordinated art and graphics creation for effective merchandising.

Closet Factory-Design Consultant (Houston, TX)
2016 - 2017
-Consulted with over 4 clients each week to determine architectural preferences to meet their overall design goals.
-Identified customer needs, developed sales strategies, negotiated and closed profitable design projects with a 75% success rate.
-Successfully resolved complex technical design issues, with direct communication and approval of the client.
-Facilitated requests regarding product information, installation methods and product upgrade options.
-Prepared construction documents and details to implement design concepts.
-Developed marketing and sales strategies to maximize business success.

Plus Publishing- Sales & Marketing Coordinator (Houston, TX)
2014 - 2016
-Implemented marketing strategies which resulted in 12% growth of customer base.
-Responsible for creative design for prominent Anassa Hair campaign.
-Delivered a high level of service to clients to both maintain and extend the relationships for future business opportunities.
-Preserved brand integrity by monitoring the consistency and quality of marketing content.
-Tracked and reported on marketing campaign responses.
-Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.
-Composed daily posts for social media to help build a presence for Anassa Hair on Twitter, Facebook and Instagram, generating over $400,000 in sales.
-Identified value propositions, key messaging, branding and positioning statements to develop all of the company's marketing campaigns.

2012 - 2014
Houston, TX
Customer Service Manager
Victoria's Secret & PINK
Education
Supported a customer-centric culture on the sales floor and during checkout, while delivering highly
satisfying customer service experiences.
Increased customer base by an average of 15 new accounts per month with an emphasis on customer
loyalty through Angel Credit Card openings.
Displayed extensive product knowledge to effectively service and sell to the customer while upholding
the brand's values.
Successfully trained an average of 6 new sales associates each quarter and led a team of service staff to
improve tangible measures of integrity and honesty.
Resolved all customer relations issues in a professional manner while prioritizing customer satisfaction in
accordance with company policies.
2008 - 2010
Beaumont, TX
Senior Administrative Assistant
Jefferson County Home Health
Designed marketing approach, materials, and content that increased new clients by 70.5%.
Provided broad office based and administrative services to meet deadlines and provide patients with
exceptional customer service.
Performed accounts receivable duties including invoicing, researching chargebacks, discrepancies and
reconciliations.
Reduced overhead by taking on more responsibility with creative and administrative projects.
Managed executive calendar and coordinated weekly project team meetings.
Prepared and distributed payroll for staff of 38 direct reports.

Texas A&M University- College Station, TX (2008-2012)
Bachelor of Science: Industrial Distribution

University of Houston - Downtown- Houston, TX (2012-2014)
Bachelor of Arts: Communications

Arizona State University- Phoenix, AZ (currently enrolled)
Bachelor of Arts: Digital Audiences

Social Media, Marketing