Lifestyle Marketing/Music Supervisor
Kevin Nicholson
New York, NY
KevinN------------
------------
Authorized to work in the US for any employer
Work Experience
Brand Strategist
The Fader Cornerstone Agency - New York, NY
August 2003 to January 2016
Lifestyle Manager with experience in integrated marketing strategies across digital, social media, experiential and
print. Led strategy and campaign management for clients including Nike, Microsoft, Coca-Cola, Sprite, Pepsi, Puma,
Adidas, Timberland, Hennessy, Diageo (Johnnie Walker, Crown Royal, Captain Morgan, Jack Daniels) Reebok,
Boost Mobile and Converse among other high profile brands. Intensive passion for lifestyle brands, new media and
branded content. Extensive list of industry contacts and history of success.
EXPERIENCE
The FADER/Cornerstone Agency, New York, NY - Lifestyle Manager/National Mixshow
August 2003 - February 2016
Provided brand and client solutions for a variety of major corporations including but not limited to apparel, beverage,
record labels, film studios, tv stations and radio stations.
Performed market research to define client targets including media usage, events, lifestyle and brand targeting via
client and vendor relationships.
Evaluated new media opportunities for alignment with client goals, target demographics, geographic area of focus
and available budget.
Formed SOW through key points in proposals by executing integrated marketing solutions of relevance.
Promoted exponential brand growth through many social media platforms, including but not limited to Twitter,
Facebook, Instagram, LinkedIn, Vine, etc.
Interacted with hundreds of high profile celebrity clients to market major brands to their core demographic and new
audiences.
Personally launched and executed music marketing campaigns in-person at hundreds of radio stations in the United
States, Europe, Asia, Mexico and South America.
Provided intensive research consultation to A&E/Lifetime Television for a major national biographical telecast.
Scouted on-sight locations, venues and brand ambassadors nationally for a number of key television and film
projects.
Maintained multiple client business relationships on a daily basis.
HIGHLIGHTS
Converse - Managed the flow of potential talent to use branded Converse Rubber Tracks Studio. Coordinated with
lifestyle department on regional strategic music based programs with apparel company DTLR. Program stretched
through 5 regions including Chicago, Washington DC, Atlanta, Richmond, and Baltimore. Responsibilities included
coordinating between Converse and DTLR on securing DJ/hosts, production crew and backline, as well as delivering a concise report on approximate brand awareness of event through social media, radio advertisement, and local
street team. Approximate cost of campaign was $1M.
AMY (movie) - Led initial awareness on the 2 month campaign of Oscar winning documentary AMY. By utilizing
created digital content, a network of editors, writers and music professionals, I was able communicate to �influencers�
on the upcoming film. I invite them out to early screenings, and documented their impression of the film. By tracking
social media conversations I was able to formulate a consistent narrative about the film that the producers could use
in promotion of the film.
Diageo- Helped implement campaign strategies by keeping internal and external teams aligned in all areas of
marketing (PR, social media, advertising, events and ambassador programs). Worked on music and lifestyle
initiatives with Smirnoff, Johnnie Walker Label, Crown Royal, Captain Morgan, Avi�n Tequila and more. Instrumental
in curating original music remixes for brand usage. Product seeding and interviews (original content for brand usage).
Additional Marketing - Built brand awareness by securing prime placement for several projects on iHeart Media,
Emmis Communications Sirius/XM radio, BBC Radio 1, Sony/RCA/Legacy, Mass Appeal, FADER 19-100, Epic
Records, Interscope Records, Def Jam Records, Universal Music Group, A&M Records, Capitol Records, EMI
Records, Atlantic Records, Warner Brothers and Virgin Records.
Additional Film/TV/Video Games - Training Day, Coach Carter, Iron Man, The Wire, Entourage, The Hangover,
Rome, The Sopranos, American Gangster (BET), The Chappelle Show, Jackass, Family Guy, Black Dynamite, NBA
2K, Madden, Grand Theft Auto, Saints Row and many more mainstream media platforms and content.
Education
Marketing
Nassau Community College - Garden City, NY
September 1999 to June 2002
Marketing
Five Towns College - Dix Hills, NY
September 1997 to June 1999
Kevin Nicholson
New York, NY
KevinN------------
------------
Authorized to work in the US for any employer
Work Experience
Brand Strategist
The Fader Cornerstone Agency - New York, NY
August 2003 to January 2016
Lifestyle Manager with experience in integrated marketing strategies across digital, social media, experiential and
print. Led strategy and campaign management for clients including Nike, Microsoft, Coca-Cola, Sprite, Pepsi, Puma,
Adidas, Timberland, Hennessy, Diageo (Johnnie Walker, Crown Royal, Captain Morgan, Jack Daniels) Reebok,
Boost Mobile and Converse among other high profile brands. Intensive passion for lifestyle brands, new media and
branded content. Extensive list of industry contacts and history of success.
EXPERIENCE
The FADER/Cornerstone Agency, New York, NY - Lifestyle Manager/National Mixshow
August 2003 - February 2016
Provided brand and client solutions for a variety of major corporations including but not limited to apparel, beverage,
record labels, film studios, tv stations and radio stations.
Performed market research to define client targets including media usage, events, lifestyle and brand targeting via
client and vendor relationships.
Evaluated new media opportunities for alignment with client goals, target demographics, geographic area of focus
and available budget.
Formed SOW through key points in proposals by executing integrated marketing solutions of relevance.
Promoted exponential brand growth through many social media platforms, including but not limited to Twitter,
Facebook, Instagram, LinkedIn, Vine, etc.
Interacted with hundreds of high profile celebrity clients to market major brands to their core demographic and new
audiences.
Personally launched and executed music marketing campaigns in-person at hundreds of radio stations in the United
States, Europe, Asia, Mexico and South America.
Provided intensive research consultation to A&E/Lifetime Television for a major national biographical telecast.
Scouted on-sight locations, venues and brand ambassadors nationally for a number of key television and film
projects.
Maintained multiple client business relationships on a daily basis.
HIGHLIGHTS
Converse - Managed the flow of potential talent to use branded Converse Rubber Tracks Studio. Coordinated with
lifestyle department on regional strategic music based programs with apparel company DTLR. Program stretched
through 5 regions including Chicago, Washington DC, Atlanta, Richmond, and Baltimore. Responsibilities included
coordinating between Converse and DTLR on securing DJ/hosts, production crew and backline, as well as delivering a concise report on approximate brand awareness of event through social media, radio advertisement, and local
street team. Approximate cost of campaign was $1M.
AMY (movie) - Led initial awareness on the 2 month campaign of Oscar winning documentary AMY. By utilizing
created digital content, a network of editors, writers and music professionals, I was able communicate to �influencers�
on the upcoming film. I invite them out to early screenings, and documented their impression of the film. By tracking
social media conversations I was able to formulate a consistent narrative about the film that the producers could use
in promotion of the film.
Diageo- Helped implement campaign strategies by keeping internal and external teams aligned in all areas of
marketing (PR, social media, advertising, events and ambassador programs). Worked on music and lifestyle
initiatives with Smirnoff, Johnnie Walker Label, Crown Royal, Captain Morgan, Avi�n Tequila and more. Instrumental
in curating original music remixes for brand usage. Product seeding and interviews (original content for brand usage).
Additional Marketing - Built brand awareness by securing prime placement for several projects on iHeart Media,
Emmis Communications Sirius/XM radio, BBC Radio 1, Sony/RCA/Legacy, Mass Appeal, FADER 19-100, Epic
Records, Interscope Records, Def Jam Records, Universal Music Group, A&M Records, Capitol Records, EMI
Records, Atlantic Records, Warner Brothers and Virgin Records.
Additional Film/TV/Video Games - Training Day, Coach Carter, Iron Man, The Wire, Entourage, The Hangover,
Rome, The Sopranos, American Gangster (BET), The Chappelle Show, Jackass, Family Guy, Black Dynamite, NBA
2K, Madden, Grand Theft Auto, Saints Row and many more mainstream media platforms and content.
Education
Marketing
Nassau Community College - Garden City, NY
September 1999 to June 2002
Marketing
Five Towns College - Dix Hills, NY
September 1997 to June 1999