Liberatore Resume
EDUCATION
Ithaca College, Ithaca New York December 2018
Roy H. Park School of Communications
Bachelor of Science in Communication, Management, and Design
Design Concentration
Minor in Integrated Marketing Communications
Awards: Rod Serling Merit Scholarship May 2015
EMPLOYMENT
A&M Graphics, Digital Marketing Specialist, Auburn, NY January 2019 – Present
• Develop and implement digital marketing strategies for A&M Graphics and its clients
• Manage Facebook, Instagram, Twitter, and LinkedIn accounts for A&M Graphics and their clients
• Update and maintain web design and content with WordPress
• Produce and edit videos with Adobe After Effects and Promo
• Develop and implement email marketing strategies with MailChimp
Hill-Rom, Social Media Intern, Chicago, IL May 2018 – August 2017
• Created and managed a social media calendar to edit, update and maintain Facebook, Instagram, and LinkedIn accounts
• Assisted with launch of Hill-Rom’s Middle Eastern Facebook page to improve global social media presence
• Authored and shared relevant post content to create a consistent social presence
• Responded to customer inquiries on Facebook and Instagram to drive customer engagement
• Researched and developed marketing strategies to enhance social media presence and competitors
Vision Entertainment, Social Media Intern, Beverley Hills, CA August 2017 – December 2017
• Edited, updated, and maintained six different social media accounts for online streaming shows
• Uploaded shows’ content to different platforms such as: Soundcloud, YouTube, and Facebook
• Tracked and record live stream engagement and hours
• Moderated Facebook Live chats
Loretto, Marketing Intern, Syracuse, NY May 2017 – August 2017
• Produced deliverables for rebranding project under marketing leadership direction
• Designed and conducted primary and secondary research
• Coordinated advertising campaigns
• Wrote and published internal communications using 11 Giraffes and Adobe Photoshop
• Edited, updated, and maintained organization’s social media accounts and website
MEDIA EXPERIENCE
Macabre Theatre, Social Media Director, Ithaca, NY September 2018 – December 2018
• Collaborate with E-board, Directors, Producers, and my social media team to determine social media content and copy
• Write all post copy
• Organize and schedule all social media content
The Ithacan, Photographer, Ithaca, NY September 2015 – September 2017
• Collaborate with Editorial Staff to determine photography assignments for the Ithaca College newspaper
• Photograph college and community events on assignment
• Deliver photographs to Ithacan Photo Editor before publishing deadline
SKILLS
Adobe Illustrator, Google Analytics, Adobe Photoshop, Adobe Bridge, Adobe InDesign, Adobe After Effects, Adobe Dreamweaver, Brackets, HP Aurasma, Microsoft PowerPoint, 11 Giraffes, Instagram, Facebook, LinkedIn, Snapchat, Twitter, YouTube, Soundcloud, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Google Drive, Skye for Business, Photography, Promo, MailChimp
EDUCATION
Ithaca College, Ithaca New York December 2018
Roy H. Park School of Communications
Bachelor of Science in Communication, Management, and Design
Design Concentration
Minor in Integrated Marketing Communications
Awards: Rod Serling Merit Scholarship May 2015
EMPLOYMENT
A&M Graphics, Digital Marketing Specialist, Auburn, NY January 2019 – Present
• Develop and implement digital marketing strategies for A&M Graphics and its clients
• Manage Facebook, Instagram, Twitter, and LinkedIn accounts for A&M Graphics and their clients
• Update and maintain web design and content with WordPress
• Produce and edit videos with Adobe After Effects and Promo
• Develop and implement email marketing strategies with MailChimp
Hill-Rom, Social Media Intern, Chicago, IL May 2018 – August 2017
• Created and managed a social media calendar to edit, update and maintain Facebook, Instagram, and LinkedIn accounts
• Assisted with launch of Hill-Rom’s Middle Eastern Facebook page to improve global social media presence
• Authored and shared relevant post content to create a consistent social presence
• Responded to customer inquiries on Facebook and Instagram to drive customer engagement
• Researched and developed marketing strategies to enhance social media presence and competitors
Vision Entertainment, Social Media Intern, Beverley Hills, CA August 2017 – December 2017
• Edited, updated, and maintained six different social media accounts for online streaming shows
• Uploaded shows’ content to different platforms such as: Soundcloud, YouTube, and Facebook
• Tracked and record live stream engagement and hours
• Moderated Facebook Live chats
Loretto, Marketing Intern, Syracuse, NY May 2017 – August 2017
• Produced deliverables for rebranding project under marketing leadership direction
• Designed and conducted primary and secondary research
• Coordinated advertising campaigns
• Wrote and published internal communications using 11 Giraffes and Adobe Photoshop
• Edited, updated, and maintained organization’s social media accounts and website
MEDIA EXPERIENCE
Macabre Theatre, Social Media Director, Ithaca, NY September 2018 – December 2018
• Collaborate with E-board, Directors, Producers, and my social media team to determine social media content and copy
• Write all post copy
• Organize and schedule all social media content
The Ithacan, Photographer, Ithaca, NY September 2015 – September 2017
• Collaborate with Editorial Staff to determine photography assignments for the Ithaca College newspaper
• Photograph college and community events on assignment
• Deliver photographs to Ithacan Photo Editor before publishing deadline
SKILLS
Adobe Illustrator, Google Analytics, Adobe Photoshop, Adobe Bridge, Adobe InDesign, Adobe After Effects, Adobe Dreamweaver, Brackets, HP Aurasma, Microsoft PowerPoint, 11 Giraffes, Instagram, Facebook, LinkedIn, Snapchat, Twitter, YouTube, Soundcloud, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Google Drive, Skye for Business, Photography, Promo, MailChimp