Letha Lamb2
Letha Lamb
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EMPLOYMENT
Advertising/Marketing/Relations Consultant (Contracts) 07/2011-Present
Chandler, AZ
? DeRito Development Corporation – Working with this well renowned commercial economic development company in their efforts to gather landowner signatures for several lease agreements they currently are working on within the boundaries of the Salt River Pima-Maricopa Indian Community.
? Inter-Tribal Golf Association – Developed a 5-year Business/Financial Plan for the newly acquired golf course, Club West to assist their efforts in seeking financial investor(s).
? Gila River Telecommunications, Inc. - Worked on the initial phase of Gila River Broadcast Corporation to develop an implementation plan, develop relationships with possible advertisers and to gather content once the channels went live. Served in a public relations capacity for the deployment of this new company.
? Gila River Broadcasting Corporation – Worked to develop content and segment ideas for broadcast on the station. Created storyboards, assisted in filming of b-roll, and edited b-roll for final production. Developed the media/sales deck for advertising opportunities.
? Gila River Telecommunications, Inc. – Worked directly with the General Manager and Marketing & Sales Director on services which included various duties involving advertising, marketing and public relations. Primary objective was the drafting, completing and submitting for a grant proposal to the National Consumer & Governmental Affairs Bureau (CGB) and Federal Communications Commission (FCC) for deploying subsidies to rural communities for broadband internet connection. Grant proposal was funded in the amount of $323,001.16 and then was responsible for the implemented of program once the award was received.
? Rosette & Associates Law Firm – Worked on a redesign of the firm’s logo and updated all collateral materials.
Wild Horse Pass Motorsports Park, Marketing Manager 10/2016-10/2017
Chandler, AZ (GRIC)
• Lead communication activities and public relations initiatives
• Responsible for all internal and external customer service initiatives and programs
• Manage marketing and public relations channels by overseeing the writing of press releases, copy for marketing materials, annual reports, advertisements, and other related material
• Manage media relations, research editorial opportunities and build relationships with key industry media contacts
• Directly managed the Retail Merchandise Store for up-to-date items of interest for our guests of all ages. Ordering and maintaining the stock and reorders, as well as, scheduling staff for coverage during events throughout the year for both on and off-site activation
• Build and maintain strong relationships with internal and external key stakeholders, and Community members to ensure proper messaging of company beliefs and service offerings
• Support and ensure compliance with the brand and communication strategy, standards and practices across all entities that elicit the behavior, emotion and recognition objectives of the organizations
• Analyzed market opportunities, market segmentation and positioning for branding
• Responsible for all website, social media (Facebook, Twitter and Instagram) maintenance, updates and posts; as well as newsletters and email campaigns
• Provide weekly reporting to the General Manager including but not limited to reporting on the status of prioritized marketing, customer service and communication activities
• Contributed to the total effectiveness of the department/company, communicating openly, solving problem proactively, offering creative ideas and working as a positive, engaged team member
• Manage all aspects of television, radio and print production and media placement
• Maintained current sponsorship sales efforts, as well as, renewing existing agreements and sponsorships
Sun Valley Marina Development Corporation, President 09/2014-09/2016
Chandler, AZ (GRIC)
? Appointed by the Community Council of the Gila River Indian Community
? Responsible for the maintenance and renegotiation of the Bob Bondurant School of High Performance Driving lease, overall operations of the self-managed business Wild Horse Pass Motorsports Park, and vetting potential proposals for future ventures within the 702 acres
? Establish all policies and procedures expedient for the management of the affairs of Wild Horse Pass Motorsports Park
? Review and approve all operational and capital budgets
? Investigate all sources of supplemental funding which can be obtained and used to reduce budgeted expenditures or to increase projected income
? Ultimately responsible for achieving and maintaining the highest and best use of Community lands and businesses
Wild Horse Pass Development Authority, Vice-Chairman 09/2002-09/2016
Chandler, AZ (GRIC)
? Appointed by the Community Council of the Gila River Indian Community
? Responsible for asset management, leasing, commercial economic development, operations of self-managed businesses and vetting potential proposals for future ventures
? Establish all policies and procedures expedient for the management of the affairs of the Authority
? Review and approve all operational and capital budgets
? Investigate all sources of supplemental funding which can be obtained and used to reduce budgeted expenditures or to increase projected income
? Ultimately responsible for achieving and maintaining the highest and best use of Community lands and businesses
Casino Expansion Owner’s Team 2007-2010 & 2012-2016
Gila River Indian Community
• Responsible for planning, selecting architects and contractors to build and/or expand casino facilities and hotels within the boundaries of the Gila River Indian Community
• Establish and approve budgets for each project
• Review invoices and change orders for projects
• Select interior design and artwork for each project
• Monitor progress of contractors
Gila River Telecommunications, Inc. –President, Board Member 05/2015-09/2016
Chandler, AZ
• Appointed by the Community Council of the Gila River Indian Community
• Oversee the operations of an Incumbent Local Exchange Carrier (ILEC) to deploy phone and internet service throughout the Gila River Indian Community
• Review and approval all operational and capital budgets for GRTI and subsidiaries
• Establish all policies and procedures expedient for the management of the businesses
• Oversee the operations of subsidiary companies under GRTI which include:
? Alluvion Communications – Competitive Local Exchange Carrier (CLEC)
? Native Technology Solutions
? Gila River Asset Management
? Gila River Broadcast Corporation
Marketing Factory, Inc. – CEO/President 07/2000-07/2011
Tempe/Gilbert, AZ
? Responsible for starting and maintaining a successful full-service advertising, marketing and public relations firm that serviced and represented Indian gaming facilities, associations, Tribes, and non-Native clientele in several states throughout the United States.
? Over $9 million in annual billing
? Media planning and buying
? Negotiated corporate sports sponsorships
? Developed annual marketing plans and implementation for clients
? Developed and taught Customer Service curriculums for clients throughout the Indian Country
? Developed varies merchandise items, outside of a shirt or a sleeve of backlines to get their gift shops, smoke shops, small retail stores within the gaming properties to offer not only casino merchandise, and other products occasionally for the big money
Global Cash Access – VP of Sales, Indian Gaming Division 10/1999-07/2000
Las Vegas, NV
? Department head of Indian Gaming Division
? Responsible for the development of a business plan and implementation of the Indian Gaming Division
? Territory encompassed all Indian Gaming states (28) nationwide
? Maintained relationships with existing Indian Gaming properties (102) and their respective Tribal governments
? Attended lobbying efforts in Washington, D.C. and state levels to promote the economic impact of Indian gaming within Tribes, businesses that do business in Indian Country, local communities and state wide
? Worked closely with the National Indian Gaming Association, state gaming regulatory bodies and Tribal regulatory bodies of the National Indian Gaming Commission to ensure complete compliance with all aspects of regulation
Gila River Casinos – Public Relations/Community Liaison 06/1997-03/1998
Chandler, AZ
? Analyze and develop public information and promotional plans concerning the public image of Gila River Casinos
? Prepare executive position reports on current issues affecting business conditions
? Determine needs, define goals and recommend actions to carry out a planned public information campaign
? Originate, plan and prepare news releases, articles bulletins and other communications for media
? Maintain relationships with news media and organize press conferences and interviews
? Work directly with the Public Information Officer of the Gila River Indian Community on current issues and concerns
Gila River Casinos – Promotions/Special Event Coordinator 04/1995-06/1997
Chandler, AZ
? Oversee several comprehensive marketing programs for the casino operations
? Develop and implement promotions for the casinos, internally and externally
? Carry out all promotions and special events affiliated with sponsorships
? Responsible for recruitment and staffing of all promotions and special events
? Perform various public relations functions
? Responsible for developing and implementing all internal and external customer service programs
EDUCATION
Political Science 1996-2000
ARIZONA STATE UNIVERSITY TEMPE, AZ
Gaming Management 1996
SCOTTSDALE COMMUNITY COLLEGE SCOTTSDALE, AZ
General Studies 1990-1992
NORTHERN ARIZONA UNIVERSITY FLAGSTAFF, AZ
General Studies – Diploma 1987-1990
CHANDLER HIGH SCHOOL CHANDLER, AZ
SKILLS
? Excellent communication and public relations skills
? Foundations/Charity
? Inclusive public speaking abilities
? Proficient in Microsoft Word, Excel and PowerPoint
? Social media – Websites, Facebook, Instagram, Snapchat, Twitter
? Windows and Mac
? Extensive knowledge of Political and Governmental structure and functions
? Development and implementation of customer service programs and initiatives
HONORS/ACCOMPLISHMENTS
? Served on the Gila River Gaming Enterprises, Inc. Board of Directors-President and Member
? Served on the Gila River Indian Community Boys & Girls Club Board of Directors-Member
? Served on the National Indian Gaming Association’s Spirit of Sovereignty Scholarship Foundation
? Founding Member of the Akimel O’odtham Pee Posh Youth Council (GRIC)
? Vice President of the City of Chandler’s Indian Education Program
? Miss Gila River Indian Community
? 1st Princess – Miss Indian Arizona
? Miss National Congress of American Indians
? Member of the Human Relations Commission – City of Chandler
? Lifetime Member of the Fiesta Bowl Committee
? Testified before the United States Senate Select Committee on Indian Affairs
? Testified before the U.S. Congress’ National Gambling Impact Study Commission
? Spoke at length about the social ills interfering with the child(ren)’s upbringing and influence
Letha Lamb
------------ * ------------
EMPLOYMENT
Advertising/Marketing/Relations Consultant (Contracts) 07/2011-Present
Chandler, AZ
? DeRito Development Corporation – Working with this well renowned commercial economic development company in their efforts to gather landowner signatures for several lease agreements they currently are working on within the boundaries of the Salt River Pima-Maricopa Indian Community.
? Inter-Tribal Golf Association – Developed a 5-year Business/Financial Plan for the newly acquired golf course, Club West to assist their efforts in seeking financial investor(s).
? Gila River Telecommunications, Inc. - Worked on the initial phase of Gila River Broadcast Corporation to develop an implementation plan, develop relationships with possible advertisers and to gather content once the channels went live. Served in a public relations capacity for the deployment of this new company.
? Gila River Broadcasting Corporation – Worked to develop content and segment ideas for broadcast on the station. Created storyboards, assisted in filming of b-roll, and edited b-roll for final production. Developed the media/sales deck for advertising opportunities.
? Gila River Telecommunications, Inc. – Worked directly with the General Manager and Marketing & Sales Director on services which included various duties involving advertising, marketing and public relations. Primary objective was the drafting, completing and submitting for a grant proposal to the National Consumer & Governmental Affairs Bureau (CGB) and Federal Communications Commission (FCC) for deploying subsidies to rural communities for broadband internet connection. Grant proposal was funded in the amount of $323,001.16 and then was responsible for the implemented of program once the award was received.
? Rosette & Associates Law Firm – Worked on a redesign of the firm’s logo and updated all collateral materials.
Wild Horse Pass Motorsports Park, Marketing Manager 10/2016-10/2017
Chandler, AZ (GRIC)
• Lead communication activities and public relations initiatives
• Responsible for all internal and external customer service initiatives and programs
• Manage marketing and public relations channels by overseeing the writing of press releases, copy for marketing materials, annual reports, advertisements, and other related material
• Manage media relations, research editorial opportunities and build relationships with key industry media contacts
• Directly managed the Retail Merchandise Store for up-to-date items of interest for our guests of all ages. Ordering and maintaining the stock and reorders, as well as, scheduling staff for coverage during events throughout the year for both on and off-site activation
• Build and maintain strong relationships with internal and external key stakeholders, and Community members to ensure proper messaging of company beliefs and service offerings
• Support and ensure compliance with the brand and communication strategy, standards and practices across all entities that elicit the behavior, emotion and recognition objectives of the organizations
• Analyzed market opportunities, market segmentation and positioning for branding
• Responsible for all website, social media (Facebook, Twitter and Instagram) maintenance, updates and posts; as well as newsletters and email campaigns
• Provide weekly reporting to the General Manager including but not limited to reporting on the status of prioritized marketing, customer service and communication activities
• Contributed to the total effectiveness of the department/company, communicating openly, solving problem proactively, offering creative ideas and working as a positive, engaged team member
• Manage all aspects of television, radio and print production and media placement
• Maintained current sponsorship sales efforts, as well as, renewing existing agreements and sponsorships
Sun Valley Marina Development Corporation, President 09/2014-09/2016
Chandler, AZ (GRIC)
? Appointed by the Community Council of the Gila River Indian Community
? Responsible for the maintenance and renegotiation of the Bob Bondurant School of High Performance Driving lease, overall operations of the self-managed business Wild Horse Pass Motorsports Park, and vetting potential proposals for future ventures within the 702 acres
? Establish all policies and procedures expedient for the management of the affairs of Wild Horse Pass Motorsports Park
? Review and approve all operational and capital budgets
? Investigate all sources of supplemental funding which can be obtained and used to reduce budgeted expenditures or to increase projected income
? Ultimately responsible for achieving and maintaining the highest and best use of Community lands and businesses
Wild Horse Pass Development Authority, Vice-Chairman 09/2002-09/2016
Chandler, AZ (GRIC)
? Appointed by the Community Council of the Gila River Indian Community
? Responsible for asset management, leasing, commercial economic development, operations of self-managed businesses and vetting potential proposals for future ventures
? Establish all policies and procedures expedient for the management of the affairs of the Authority
? Review and approve all operational and capital budgets
? Investigate all sources of supplemental funding which can be obtained and used to reduce budgeted expenditures or to increase projected income
? Ultimately responsible for achieving and maintaining the highest and best use of Community lands and businesses
Casino Expansion Owner’s Team 2007-2010 & 2012-2016
Gila River Indian Community
• Responsible for planning, selecting architects and contractors to build and/or expand casino facilities and hotels within the boundaries of the Gila River Indian Community
• Establish and approve budgets for each project
• Review invoices and change orders for projects
• Select interior design and artwork for each project
• Monitor progress of contractors
Gila River Telecommunications, Inc. –President, Board Member 05/2015-09/2016
Chandler, AZ
• Appointed by the Community Council of the Gila River Indian Community
• Oversee the operations of an Incumbent Local Exchange Carrier (ILEC) to deploy phone and internet service throughout the Gila River Indian Community
• Review and approval all operational and capital budgets for GRTI and subsidiaries
• Establish all policies and procedures expedient for the management of the businesses
• Oversee the operations of subsidiary companies under GRTI which include:
? Alluvion Communications – Competitive Local Exchange Carrier (CLEC)
? Native Technology Solutions
? Gila River Asset Management
? Gila River Broadcast Corporation
Marketing Factory, Inc. – CEO/President 07/2000-07/2011
Tempe/Gilbert, AZ
? Responsible for starting and maintaining a successful full-service advertising, marketing and public relations firm that serviced and represented Indian gaming facilities, associations, Tribes, and non-Native clientele in several states throughout the United States.
? Over $9 million in annual billing
? Media planning and buying
? Negotiated corporate sports sponsorships
? Developed annual marketing plans and implementation for clients
? Developed and taught Customer Service curriculums for clients throughout the Indian Country
? Developed varies merchandise items, outside of a shirt or a sleeve of backlines to get their gift shops, smoke shops, small retail stores within the gaming properties to offer not only casino merchandise, and other products occasionally for the big money
Global Cash Access – VP of Sales, Indian Gaming Division 10/1999-07/2000
Las Vegas, NV
? Department head of Indian Gaming Division
? Responsible for the development of a business plan and implementation of the Indian Gaming Division
? Territory encompassed all Indian Gaming states (28) nationwide
? Maintained relationships with existing Indian Gaming properties (102) and their respective Tribal governments
? Attended lobbying efforts in Washington, D.C. and state levels to promote the economic impact of Indian gaming within Tribes, businesses that do business in Indian Country, local communities and state wide
? Worked closely with the National Indian Gaming Association, state gaming regulatory bodies and Tribal regulatory bodies of the National Indian Gaming Commission to ensure complete compliance with all aspects of regulation
Gila River Casinos – Public Relations/Community Liaison 06/1997-03/1998
Chandler, AZ
? Analyze and develop public information and promotional plans concerning the public image of Gila River Casinos
? Prepare executive position reports on current issues affecting business conditions
? Determine needs, define goals and recommend actions to carry out a planned public information campaign
? Originate, plan and prepare news releases, articles bulletins and other communications for media
? Maintain relationships with news media and organize press conferences and interviews
? Work directly with the Public Information Officer of the Gila River Indian Community on current issues and concerns
Gila River Casinos – Promotions/Special Event Coordinator 04/1995-06/1997
Chandler, AZ
? Oversee several comprehensive marketing programs for the casino operations
? Develop and implement promotions for the casinos, internally and externally
? Carry out all promotions and special events affiliated with sponsorships
? Responsible for recruitment and staffing of all promotions and special events
? Perform various public relations functions
? Responsible for developing and implementing all internal and external customer service programs
EDUCATION
Political Science 1996-2000
ARIZONA STATE UNIVERSITY TEMPE, AZ
Gaming Management 1996
SCOTTSDALE COMMUNITY COLLEGE SCOTTSDALE, AZ
General Studies 1990-1992
NORTHERN ARIZONA UNIVERSITY FLAGSTAFF, AZ
General Studies – Diploma 1987-1990
CHANDLER HIGH SCHOOL CHANDLER, AZ
SKILLS
? Excellent communication and public relations skills
? Foundations/Charity
? Inclusive public speaking abilities
? Proficient in Microsoft Word, Excel and PowerPoint
? Social media – Websites, Facebook, Instagram, Snapchat, Twitter
? Windows and Mac
? Extensive knowledge of Political and Governmental structure and functions
? Development and implementation of customer service programs and initiatives
HONORS/ACCOMPLISHMENTS
? Served on the Gila River Gaming Enterprises, Inc. Board of Directors-President and Member
? Served on the Gila River Indian Community Boys & Girls Club Board of Directors-Member
? Served on the National Indian Gaming Association’s Spirit of Sovereignty Scholarship Foundation
? Founding Member of the Akimel O’odtham Pee Posh Youth Council (GRIC)
? Vice President of the City of Chandler’s Indian Education Program
? Miss Gila River Indian Community
? 1st Princess – Miss Indian Arizona
? Miss National Congress of American Indians
? Member of the Human Relations Commission – City of Chandler
? Lifetime Member of the Fiesta Bowl Committee
? Testified before the United States Senate Select Committee on Indian Affairs
? Testified before the U.S. Congress’ National Gambling Impact Study Commission
? Spoke at length about the social ills interfering with the child(ren)’s upbringing and influence