Lauren Passell resume
Lauren Passell
p------------ Lauren.P------------
experience
WAITWHAT
2018 – Present | New York, NY Social Media and Digital Strategist
• Leads social and digital direction for WaitWhat properties (Masters Of Scale, Should This Exist?, Meditative Story, more to come)
• Develop and maintain media partnerships and sponsorship agreements
• Assist with podcast process and production
• Develop present and upcoming
WaitWhat Properties
HACHETTE
2018 | New York, NY
Director, Social Media: Little, Brown
and Company
• Created and executed social, marketing and advertising campaigns for bestselling books
• Consulted authors and book imprints for their social media platforms
• Aggressively grew Little, Brown social media channels
HACHETTE
2016 – 2018 | New York, NY
Assoc. Director, Social Media: Little, Brown
and Company
• Managed all social media platforms for Little, Brown
• Grew social presence for Little, Brown
• Wrote and executed newsletter campaigns for
major authors
• Marketing manager for 2-3 titles a month
experience (cont.)
NBC
2016 | New York, NY
Social Media Manager: SyFy Network
• Managed all social media platforms for various
Syfy network television shows (12 Monkeys, Hunters, The Expanse, more.)
• Top Edits all copy for platforms
• Worked closely with Syfy production, creative, brand
BARNES & NOBLE
2013 – 2016 | New York, NY Social Media Editor
• Created, tracked and executed social media campaigns across all platforms (Twitter, Facebook, Instagram, Pinterest, Tumblr, Youtube, Periscope)
• Copywriter for social media platforms, as well as marketing materials and ------------
• Attended author events, reporting with interviews, video, photography, and sketching
FREELANCE WORK
2009 – Present | New York, NY Social Media Consultant: online content
• Clients include: Eat This, Not That When You’re Expecting, David Zinczenko, CNN, Jezebel, XOJane, Fitness Magazine, Men’s Fitness, Glamour, The Frisky, Barnes & Noble
HOW ABOUT WE
2011 – 2012 | New York, NY Associate Editor: The Date Report
PARENTING
2007 – 2011 | New York, NY Associate Editor: P------------
education
GETTYSBURG COLLEGE
2002 – 2006 | Gettysburg, PA BA, Religion
Minors in Writing & Italian
MEDIA BISTRO
2012 – 2013 | Online Ad Copywriting Program
NYU School of Professional Studies
2019 | New York, NY
Social Media Analytics Course
software skills
Google Analytics and Adwords, WordPress, Omniture, Adobe Social, SEEN, HootSuite, and Facebook Business Manager
additional info
Competitive runner
Podcast host (PodcastPodcast) Voracious reader (3-5 books a week)
Lauren Passell
p------------ Lauren.P------------
experience
WAITWHAT
2018 – Present | New York, NY Social Media and Digital Strategist
• Leads social and digital direction for WaitWhat properties (Masters Of Scale, Should This Exist?, Meditative Story, more to come)
• Develop and maintain media partnerships and sponsorship agreements
• Assist with podcast process and production
• Develop present and upcoming
WaitWhat Properties
HACHETTE
2018 | New York, NY
Director, Social Media: Little, Brown
and Company
• Created and executed social, marketing and advertising campaigns for bestselling books
• Consulted authors and book imprints for their social media platforms
• Aggressively grew Little, Brown social media channels
HACHETTE
2016 – 2018 | New York, NY
Assoc. Director, Social Media: Little, Brown
and Company
• Managed all social media platforms for Little, Brown
• Grew social presence for Little, Brown
• Wrote and executed newsletter campaigns for
major authors
• Marketing manager for 2-3 titles a month
experience (cont.)
NBC
2016 | New York, NY
Social Media Manager: SyFy Network
• Managed all social media platforms for various
Syfy network television shows (12 Monkeys, Hunters, The Expanse, more.)
• Top Edits all copy for platforms
• Worked closely with Syfy production, creative, brand
BARNES & NOBLE
2013 – 2016 | New York, NY Social Media Editor
• Created, tracked and executed social media campaigns across all platforms (Twitter, Facebook, Instagram, Pinterest, Tumblr, Youtube, Periscope)
• Copywriter for social media platforms, as well as marketing materials and ------------
• Attended author events, reporting with interviews, video, photography, and sketching
FREELANCE WORK
2009 – Present | New York, NY Social Media Consultant: online content
• Clients include: Eat This, Not That When You’re Expecting, David Zinczenko, CNN, Jezebel, XOJane, Fitness Magazine, Men’s Fitness, Glamour, The Frisky, Barnes & Noble
HOW ABOUT WE
2011 – 2012 | New York, NY Associate Editor: The Date Report
PARENTING
2007 – 2011 | New York, NY Associate Editor: P------------
education
GETTYSBURG COLLEGE
2002 – 2006 | Gettysburg, PA BA, Religion
Minors in Writing & Italian
MEDIA BISTRO
2012 – 2013 | Online Ad Copywriting Program
NYU School of Professional Studies
2019 | New York, NY
Social Media Analytics Course
software skills
Google Analytics and Adwords, WordPress, Omniture, Adobe Social, SEEN, HootSuite, and Facebook Business Manager
additional info
Competitive runner
Podcast host (PodcastPodcast) Voracious reader (3-5 books a week)