Lauren Lewis' Resume
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Lauren Lewis' Resume

LAUREN LEWIS
Los Angeles, CA

EDUCATION
Bachelor of Arts, Communications Expected Graduation: May 2019
Concentration in Advertising/Public Relations GPA: 3.6
California State University, Dominguez Hills (CSUDH); Carson, CA
Relevant Coursework: Advertising Strategy & Writing, Media Research Methods, Newswriting for Media, Public Relations Writing
Distinctions: Honors List (Fall 2017 & Fall 2018)

Associate of Arts, Communication Studies Received: June 2017
Associate of Arts � Liberal Arts & Sciences: Behavioral & Social Sciences GPA: 3.7
West Los Angeles College (WLAC); Culver City, CA
Relevant Coursework: Interpersonal Communication, Small Group Communication
Distinctions: Cum Laude, Dean�s Honor (Fall 2016 & Spring 2017)

ACADEMIC PROJECTS
Advertising Strategy & Writing � TV and Social Media Advertisement
� Developed a television spot and social media advertisement to generate interest for the cable television channel MTV
� Produced TV advertisement using Adobe Premiere Pro, showcasing MTV�s influence on pop culture by including select content throughout its nearly 37 year-long history
� Created a quiz to be featured on the social media platform Snapchat, acting as an advertisement in order to engage users in knowledge of MTV�s brand

Integrated Communications Management � Pitch Project
� A semester-long assignment mimicking a real-world public relations agency, culminating with an in-person pitch to Rancho Los Cerritos of Long Beach, CA
� Responsible for generating research on Generation Z, including qualitative and quantitative data
� Acted as project manager, overseeing the entire operation

Public Relations Writing � Client Proposal Project
� Outlined a public relations itinerary for online retailer Fashion Nova
� Composed strategic objectives, as well as proposing a potential speech to be delivered by brand ambassador Cardi B and organized a potential event to engage Fashion Nova with the nearby Southern California community
� Arranged an editorial calendar, including potential blog posts, along with social media initiatives to be implemented throughout Twitter, Instagram, and Snapchat

ADDITIONAL EXPERIENCE
Shoe Expeditor November 2017 � December 2018
Macy�s, Culver City, CA
� Fulfill orders as they are received from the salesfloor, as well as processing online orders
� Markdown merchandise, labeling products with the proper sales price and size
� Enter stock into inventory, categorizing products by size and vendor

COLLEGIATE ENGAGEMENT
Public Relations Student Society of America (PRSSA), CSUDH Chapter Member

SKILLS
Computer: Adobe Premiere Pro, Photoshop, Microsoft Office Suite, Google Suite
Social Media: Instagram, Pinterest, Snapchat, Tumblr