Laura Moreno
Laura Moreno
EDUCATION
Quinnipiac University, School of Business, Hamden, CT May 2018
MBA, Cumulative GPA 3.88
Bachelor of Science in Human Resources Management May 2017
Relevant Courses: Managerial & Organizational Behavior, Operations Management, Human Resources Management, Decision Making for Managers, Project Management, Applied Consumer Behavior, Financial Decision Making, Marketing Decision Making
Study Abroad: Universitat Autonoma De Barcelona, Barcelona, Spain Fall 2015
EXPERIENCE
ConnCAT January 2018-May 2018
Marketing and Branding Consultant
� Developed a marketing strategy from the ground up for the company�s first art festival, The Newhallville Arts Festival
� Created a branding strategy and logo that will be the focal point of all promotions for the 2018 festival
� Assisted in planning of performers and art insulations for the festival
Central European Institute August 2017-May 2018
Global Management Consulting Intern
� Developed business plans to help companies establish a presence in the U.S., including launching or expanding sales through appropriate channels and marketing strategies
� Launched pilot projects on campus or with local businesses, and collected relevant data
� Conducted market research to assess factors including market size, growth, competition, barriers to entry
� Prepared and presented materials for client businesses, diplomatic officials, investors and other stakeholders
� Developed a new branding and communication strategy for a New York based Hungarian professionals organization
Festival Napa Valley May 2017-August 2017 Operations and Events Intern
� Planned events, specifically, Taste of Napa and The Sun Run by identifying vendors, coordinated requirements; developed schedules, maps and permits; coordinated mailing lists and aided in the acquisition of sponsors
� Assisted with enhancement of volunteer programs
� Part of the event production team and assisted with execution of events during the 10 day Festival schedule
� Database management
Travelers Championship, Cromwell, Connecticut June 2016�August 2016 Special Events Intern
� Extensively planned and executed over 40 events varying from radio shows, to charity fundraisers, to executive diners; which occurred over a 7 day period
� Led the team that was in charge of all events which occurred over the course of the week
� Coordinated with a variety of vendors to facilitate guest appearances, AV, furniture flips, and catering
Beringer Vineyards, Napa, California May 2015- August 2016 Guest Services Representative, Front Desk
� Directly interacted with international customers on a daily basis
� Planned and executed events for private parties such as executive dinners, private wine tastings and industry networking events
� Tested new products and evaluated their relevance for the company, leading to purchasing decisions
QUINNIPIAC ACTIVITIES AND EXPERIENCE
Student Advisory Council for the Management Dep. January 2015-May Spring 2017
President
� Worked collaboratively with administration and students in order to create new programs and strengthen existing ones for the purpose of engaging the management students
� Created a resource guide for the student body from scratch
Admissions at Quinnipiac University
Student Ambassador, Graduate Assistant August 2013-May 2018
� Face of the school for prospective students, directly interact with prospective parents and students
� Assisted with general office work including filing, computers, and special projects
� Scheduled and assisted with Open Houses
INTERESTS
Travel, Tennis, Arts and Culture, Kappa Alpha Theta, Books, Running
SKILLS
Computer: Windows, Excel, Microsoft Project, Prezi, Power Point, PartyCAD, Google Docs, Sales Force
Languages: Fluent Spanish
Laura Moreno
EDUCATION
Quinnipiac University, School of Business, Hamden, CT May 2018
MBA, Cumulative GPA 3.88
Bachelor of Science in Human Resources Management May 2017
Relevant Courses: Managerial & Organizational Behavior, Operations Management, Human Resources Management, Decision Making for Managers, Project Management, Applied Consumer Behavior, Financial Decision Making, Marketing Decision Making
Study Abroad: Universitat Autonoma De Barcelona, Barcelona, Spain Fall 2015
EXPERIENCE
ConnCAT January 2018-May 2018
Marketing and Branding Consultant
� Developed a marketing strategy from the ground up for the company�s first art festival, The Newhallville Arts Festival
� Created a branding strategy and logo that will be the focal point of all promotions for the 2018 festival
� Assisted in planning of performers and art insulations for the festival
Central European Institute August 2017-May 2018
Global Management Consulting Intern
� Developed business plans to help companies establish a presence in the U.S., including launching or expanding sales through appropriate channels and marketing strategies
� Launched pilot projects on campus or with local businesses, and collected relevant data
� Conducted market research to assess factors including market size, growth, competition, barriers to entry
� Prepared and presented materials for client businesses, diplomatic officials, investors and other stakeholders
� Developed a new branding and communication strategy for a New York based Hungarian professionals organization
Festival Napa Valley May 2017-August 2017 Operations and Events Intern
� Planned events, specifically, Taste of Napa and The Sun Run by identifying vendors, coordinated requirements; developed schedules, maps and permits; coordinated mailing lists and aided in the acquisition of sponsors
� Assisted with enhancement of volunteer programs
� Part of the event production team and assisted with execution of events during the 10 day Festival schedule
� Database management
Travelers Championship, Cromwell, Connecticut June 2016�August 2016 Special Events Intern
� Extensively planned and executed over 40 events varying from radio shows, to charity fundraisers, to executive diners; which occurred over a 7 day period
� Led the team that was in charge of all events which occurred over the course of the week
� Coordinated with a variety of vendors to facilitate guest appearances, AV, furniture flips, and catering
Beringer Vineyards, Napa, California May 2015- August 2016 Guest Services Representative, Front Desk
� Directly interacted with international customers on a daily basis
� Planned and executed events for private parties such as executive dinners, private wine tastings and industry networking events
� Tested new products and evaluated their relevance for the company, leading to purchasing decisions
QUINNIPIAC ACTIVITIES AND EXPERIENCE
Student Advisory Council for the Management Dep. January 2015-May Spring 2017
President
� Worked collaboratively with administration and students in order to create new programs and strengthen existing ones for the purpose of engaging the management students
� Created a resource guide for the student body from scratch
Admissions at Quinnipiac University
Student Ambassador, Graduate Assistant August 2013-May 2018
� Face of the school for prospective students, directly interact with prospective parents and students
� Assisted with general office work including filing, computers, and special projects
� Scheduled and assisted with Open Houses
INTERESTS
Travel, Tennis, Arts and Culture, Kappa Alpha Theta, Books, Running
SKILLS
Computer: Windows, Excel, Microsoft Project, Prezi, Power Point, PartyCAD, Google Docs, Sales Force
Languages: Fluent Spanish