Latest as of
Education
New York University, New York, NY May 2018
� B. S. in Media, Cultures and Communications; Minor in Studio Art
_________
Experience
Assistant A.E., Tribal Worldwide, New York Aug 2018 � April 2020
Clients: Pfizer Consumer HealthCare, Glaxosmithkline, Mars (petcare)
� Managed Digital & Brand client expectations, campaign execution and timeliness across Pfizer Pain brands� (Advil, Advil PM, ThermaCare)
� Lead weekly internal and external status meetings with partner agencies
� Executed production, strategy, and creative workstreams within project timelines
� Achieved a comprehensive understanding of an integrated digital market landscape across multi-platform programs
� Fostered deep working and personal relationships with clients� and inter-agency members
� Reported and assessed digital campaign performances on a quarterly basis
� Managed and trained fresh graduate assistant A.E.s, and supported in-coming directors
� Collaborated closely with multidisciplinary teams� and agency partners to execute a succinct digital strategy across multiple digital touchpoints
� Executed Advil�s 2019 digital campaign that surpassed industry and Pfizer digital KPI benchmarks
� Acquired an extensive knowledge of pharmaceutical and CPG competitive landscape
______
Account Management Trainee, Grey Group, Hong Kong May - Aug 2017 & Jan 2018
Clients: Proctor & Gamble (Asia)
� Organized and compiled administrative and financial reports
� Organized weekly status meetings with internal parties and Proctor & Gamble Brand Team
� Conducted extensive competitive research and insight mining for clients� Pantene, Olay, Whisper, Tampax, and Downy
� Achieved strong team building and presentation skills by collaborating closely with Planning and Design teams
� Achieved a comprehensive understanding of Chinese digital media marketing execution and tactics, such as WeChat, Weibo, TaoBao, and Tmall
� Articulated Pantene�s planning research �Strong is Beautiful� for Greater China, Hong Kong, and Taiwan
� Assisted senior team members with day-to-day tasks, scheduling, managing client and vendor expectations, video rough cut editing, deck creation, and trained incoming interns
_______
Account Management Intern, KraftWorks, New York Sept - Dec 2016
� Acquired an extensive understanding in approaching American digital media
� Initiated competitive market research for company clients
� Acquired new knowledge on managing, understanding, and analyzing data with Google Analytics
� Assisted with product copywriting and product shoots
� Managed company social media sites, e-blasts, and new client acquisition
________
Project Coordinator Intern & Executive Assistant, MMC, New York Feb - July 2016
(MMC, Manhattan Multicultural Counseling)
� Promoted to Executive Assistant as commendation for excellent independent work
� Reported and assessed weekly project development overviews with the Executive Director
� Supervised and managed a team of interns, in the execution of the company�s Summer Youth Program
� Coordinated and managed the Summer Youth Program�s digital marketing strategies
� Achieved summer project�s target student quota, and established new partnerships for future sponsorships
� Coordinated company�s social media page with UN�s ECOSOC to promote UN�s development agenda
Skills & Interests
� Languages. Fluent in English, Mandarin, and Cantonese; proficient with French, and familiar in Japanese
� Computing. Proficient with PC & Mac systems, MS Office; familiar with Google Analytics, Tableau, Adobe Photoshop, InDesign, and Premiere Pro
� Other. Art & Design, Environmental sustainability, Baking, Yoga
Education
New York University, New York, NY May 2018
� B. S. in Media, Cultures and Communications; Minor in Studio Art
_________
Experience
Assistant A.E., Tribal Worldwide, New York Aug 2018 � April 2020
Clients: Pfizer Consumer HealthCare, Glaxosmithkline, Mars (petcare)
� Managed Digital & Brand client expectations, campaign execution and timeliness across Pfizer Pain brands� (Advil, Advil PM, ThermaCare)
� Lead weekly internal and external status meetings with partner agencies
� Executed production, strategy, and creative workstreams within project timelines
� Achieved a comprehensive understanding of an integrated digital market landscape across multi-platform programs
� Fostered deep working and personal relationships with clients� and inter-agency members
� Reported and assessed digital campaign performances on a quarterly basis
� Managed and trained fresh graduate assistant A.E.s, and supported in-coming directors
� Collaborated closely with multidisciplinary teams� and agency partners to execute a succinct digital strategy across multiple digital touchpoints
� Executed Advil�s 2019 digital campaign that surpassed industry and Pfizer digital KPI benchmarks
� Acquired an extensive knowledge of pharmaceutical and CPG competitive landscape
______
Account Management Trainee, Grey Group, Hong Kong May - Aug 2017 & Jan 2018
Clients: Proctor & Gamble (Asia)
� Organized and compiled administrative and financial reports
� Organized weekly status meetings with internal parties and Proctor & Gamble Brand Team
� Conducted extensive competitive research and insight mining for clients� Pantene, Olay, Whisper, Tampax, and Downy
� Achieved strong team building and presentation skills by collaborating closely with Planning and Design teams
� Achieved a comprehensive understanding of Chinese digital media marketing execution and tactics, such as WeChat, Weibo, TaoBao, and Tmall
� Articulated Pantene�s planning research �Strong is Beautiful� for Greater China, Hong Kong, and Taiwan
� Assisted senior team members with day-to-day tasks, scheduling, managing client and vendor expectations, video rough cut editing, deck creation, and trained incoming interns
_______
Account Management Intern, KraftWorks, New York Sept - Dec 2016
� Acquired an extensive understanding in approaching American digital media
� Initiated competitive market research for company clients
� Acquired new knowledge on managing, understanding, and analyzing data with Google Analytics
� Assisted with product copywriting and product shoots
� Managed company social media sites, e-blasts, and new client acquisition
________
Project Coordinator Intern & Executive Assistant, MMC, New York Feb - July 2016
(MMC, Manhattan Multicultural Counseling)
� Promoted to Executive Assistant as commendation for excellent independent work
� Reported and assessed weekly project development overviews with the Executive Director
� Supervised and managed a team of interns, in the execution of the company�s Summer Youth Program
� Coordinated and managed the Summer Youth Program�s digital marketing strategies
� Achieved summer project�s target student quota, and established new partnerships for future sponsorships
� Coordinated company�s social media page with UN�s ECOSOC to promote UN�s development agenda
Skills & Interests
� Languages. Fluent in English, Mandarin, and Cantonese; proficient with French, and familiar in Japanese
� Computing. Proficient with PC & Mac systems, MS Office; familiar with Google Analytics, Tableau, Adobe Photoshop, InDesign, and Premiere Pro
� Other. Art & Design, Environmental sustainability, Baking, Yoga