Lara Tassone resume
Appalachian State University
BFA in Graphic Design
Graduated May 1996
Professional Work Experience
Sr. Art Director - LabCorp - Burlington, NC
September 2007 - Present
Create and maintain nationwide insurance lists for LabCorp and manage uploads for online content.
Create, manage, and maintain LabCorp's WETink publication for all new and updated literature in our POD system.
Collaborate and conceptualize with Senior Product Managers to create fresh marketing ideas for customer relations, to extend our brand awareness, and produce out-of-the-box promotional materials.
Involved in creating ads, brochures, compendiums, flyers, and other print materials as well as web-based materials to maintain and advance the LabCorp brand.
Created newsletters, sponsorship ads, logos, flyers, identity packages and other materials outside of the LabCorp brand for internal and external company distribution.
Established a new creative look for patient billing print materials for Physician's offices and Patient Service Centers located across the US.
Created branding materials including flyers, ads and notices for LabCorp's Patient Service Centers.
Facilitate estimating, printing, proofing and mailing of materials by working with and maintaining strong vendor relationships.
VP Design - Altyris Advertising - High Point, NC
September 2003 - September 2007
Involved in management and business decisions for the company, art direction, design and concept, vendor and client relations, production management and quoting.
Designed award-winning corporate newsletter and concepted/implemented acquisition materials for international apparel company.
Performed on-site consulting for national home decor company consisting of conceptual ideas, art direction, design, workflow process and management.
Created campaign consisting of print and broadcast advertisements, billboards, movie posters, movie slides and web site for the Central North Carolina Chapter of the Multiple Sclerosis Society.
Senior Designer - Kinesis Advertising - High Point, NC
June 2002 - September 2003
Designed corporate web site for international apparel company.
Created marketing materials and web site for national cable company as well as implemented a new, very successful advertising campaign. Designs include direct mail, brochures, billboards, movie slides, t-shirts, folders, door hangers and advertisements.
Art Director - Vitality Communications - Greensboro, NC
May 2001 - May 2002
Designed and maintained national magazine as well as smaller publications with circulations ranging from 30,000 to 120,000. Contributed to other publications when needed. Created marketing materials and Formulary Reports.
Graphic Designer/Art Director - Graphica - Greensboro, NC
March 2000 - April 2001
Art Director - Broach Cain Marketing Communications - Greensboro, NC
June 1999 - March 2000
2005 American Graphic Design Award: Web Design: Cole Design Associates
2005 American Graphic Design Award: Publications/Catalog: VF Corporate Brand News
2006 American Graphic Design Award: Logo: Halton Park Apartments
2006 American Graphic Design Award: Publications/Catalog: VF Corporate Brand News
2006 American Graphic Design Award: Stationery: L'Tanya Joy Bailey, DDS, MS, PLLC
2006 American Graphic Design Award: Branding Collateral: The Human Resource
graphic design, art director