Kyle Gipe's Resume
Kyle Gipe
SUMMARY
I am the content manager for one of North America’s largest and most-respected hockey
websites. In this role, I’ve mastered SEO skills, content generation, and editing, all while
leading a team of 90+ writers. My passion for generating the best possible product in order
to promote a brand is evident. My aim is to work closely with a team that shares a common
goal of building the company’s brand in an ethical manner.
EXPERIENCE
The Hockey Writers, Remote — Content Manager
June 2019 - PRESENT
? SEO - Prepare every article for publishing by crafting URLs, SEO title, and meta
description, adding images and links, all while incorporating keyword phrases;
Google search ranks and application; Research competitors’ sites; Google Analytics
skills
? Content Generation, Application, and Management - Search through archives for
fresh topics and articles that need to be updated/rewritten; Topic distribution;
Planning evergreen posts; Connected with SEO aspects
? Writer Management - Manage 90+ writers; hiring new writers, reviewing applications
and writing samples, interviewing, and selecting applicants
? Onboarding new writers, account creation, MailChimp onboarding emails,
introduction to the team;
? Establishing goals for writers and ensuring they’re met; Close contact with
writers regarding production and progress; Firing writers who don’t meet
goals
? Mentoring writers, both new and veterans, as some of the writers aren’t
native English speakers;
? Train writers for self-publishing; Work with credentials manager to provide
qualified writers with credentials
? Editing Management - Manage a team of four copy editors; Train new editors;
setting and maintaining quotas; Schedule editing time frames; Establishing and
applying formatting standards; Fact-checking articles
? Planning and Direction - Participate in monthly meetings with the managing editor
and editor-in-chief to consider the site’s direction; Discuss content series; Consult
on media purchasing and ad revenue plans
? Site Growth - From Jan. 2019 through Feb. 2020, the site has grown by 29.8% in terms
of page views over the previous year; Site now averages over two million views per
month; Under my leadership, 2019 was a record year, with over 24.9 million views, 15
million of which occurred in the six months after I took over as content manager.
The Hockey Writers, Remote — Copy Editor & Team Lead
September 2017 - May 2019
? Copy Editing - Worked with the content manager to learn and apply
formating/technical standards; Edited forty-plus articles per week
? Team Lead - Led Nashville Predators coverage with fifteen-plus articles per month;
Content Contribution - Contributed to podcasts; Book reviews;
? NHL Network - Collaborated with the NHL Network to write an advanced review of
their documentary ‘Picture Perfect: The 1992-93 Season.’
? Adapted the Pythagorean Theorem model for hockey - to create a method for
comparing expected vs. actual team success based on goal differential;
Self-Employed, Pennsylvania — Project Manager
January 2015 - August 2017
? Project manager for multiple construction firms; Worked with the firms’
owners/project leaders to ensure that projects were adhering to schedule;
? Communicated with clients/homeowners about their expectations and the project’s
progress; Scheduled and managed employees across various job sites;
Youngstown Historical Center of Industry & Labor, Youngstown, OH —
Curator
August 2014 - December 2014
? Led tours to visitors; Researched, designed, and built exhibits; Archived and
chronicled physical artifacts from the region’s steel industry.
? Designed a website for the center to create a connection point for upcoming events.
GC Digital History, Geneva College, Beaver Falls, PA — Historian
January 2013 - December 2013
? Digital Archive - Member of a team that built a digital archive site centered on life
at Geneva College during the 1920s; Created website and managed individual
webpages; Established a social media presence; Reached out to experts in our
respective fields for feedback; Research physical archives for information.
? Sports & Analytics - Semester-long project on the role of analytics in sports. Wrote a
thesis on the growth of hockey in Western Pennsylvania following the arrival of
Sidney Crosby.
EDUCATION
Geneva College, Beaver Falls, PA — B.A. History
August 2010 - May 2014
Graduated with a B.A. degree in History and a minor in Philosophy. Concentration in sports
history.
VOLUNTEER EXPERIENCE
? STEM Day, YSU, Youngstown, OH
? Salvation Army, Ridgway, PA — Rang bell during their annual Red Kettle
drive; Collected and distributed toys to local children
Kyle Gipe
SUMMARY
I am the content manager for one of North America’s largest and most-respected hockey
websites. In this role, I’ve mastered SEO skills, content generation, and editing, all while
leading a team of 90+ writers. My passion for generating the best possible product in order
to promote a brand is evident. My aim is to work closely with a team that shares a common
goal of building the company’s brand in an ethical manner.
EXPERIENCE
The Hockey Writers, Remote — Content Manager
June 2019 - PRESENT
? SEO - Prepare every article for publishing by crafting URLs, SEO title, and meta
description, adding images and links, all while incorporating keyword phrases;
Google search ranks and application; Research competitors’ sites; Google Analytics
skills
? Content Generation, Application, and Management - Search through archives for
fresh topics and articles that need to be updated/rewritten; Topic distribution;
Planning evergreen posts; Connected with SEO aspects
? Writer Management - Manage 90+ writers; hiring new writers, reviewing applications
and writing samples, interviewing, and selecting applicants
? Onboarding new writers, account creation, MailChimp onboarding emails,
introduction to the team;
? Establishing goals for writers and ensuring they’re met; Close contact with
writers regarding production and progress; Firing writers who don’t meet
goals
? Mentoring writers, both new and veterans, as some of the writers aren’t
native English speakers;
? Train writers for self-publishing; Work with credentials manager to provide
qualified writers with credentials
? Editing Management - Manage a team of four copy editors; Train new editors;
setting and maintaining quotas; Schedule editing time frames; Establishing and
applying formatting standards; Fact-checking articles
? Planning and Direction - Participate in monthly meetings with the managing editor
and editor-in-chief to consider the site’s direction; Discuss content series; Consult
on media purchasing and ad revenue plans
? Site Growth - From Jan. 2019 through Feb. 2020, the site has grown by 29.8% in terms
of page views over the previous year; Site now averages over two million views per
month; Under my leadership, 2019 was a record year, with over 24.9 million views, 15
million of which occurred in the six months after I took over as content manager.
The Hockey Writers, Remote — Copy Editor & Team Lead
September 2017 - May 2019
? Copy Editing - Worked with the content manager to learn and apply
formating/technical standards; Edited forty-plus articles per week
? Team Lead - Led Nashville Predators coverage with fifteen-plus articles per month;
Content Contribution - Contributed to podcasts; Book reviews;
? NHL Network - Collaborated with the NHL Network to write an advanced review of
their documentary ‘Picture Perfect: The 1992-93 Season.’
? Adapted the Pythagorean Theorem model for hockey - to create a method for
comparing expected vs. actual team success based on goal differential;
Self-Employed, Pennsylvania — Project Manager
January 2015 - August 2017
? Project manager for multiple construction firms; Worked with the firms’
owners/project leaders to ensure that projects were adhering to schedule;
? Communicated with clients/homeowners about their expectations and the project’s
progress; Scheduled and managed employees across various job sites;
Youngstown Historical Center of Industry & Labor, Youngstown, OH —
Curator
August 2014 - December 2014
? Led tours to visitors; Researched, designed, and built exhibits; Archived and
chronicled physical artifacts from the region’s steel industry.
? Designed a website for the center to create a connection point for upcoming events.
GC Digital History, Geneva College, Beaver Falls, PA — Historian
January 2013 - December 2013
? Digital Archive - Member of a team that built a digital archive site centered on life
at Geneva College during the 1920s; Created website and managed individual
webpages; Established a social media presence; Reached out to experts in our
respective fields for feedback; Research physical archives for information.
? Sports & Analytics - Semester-long project on the role of analytics in sports. Wrote a
thesis on the growth of hockey in Western Pennsylvania following the arrival of
Sidney Crosby.
EDUCATION
Geneva College, Beaver Falls, PA — B.A. History
August 2010 - May 2014
Graduated with a B.A. degree in History and a minor in Philosophy. Concentration in sports
history.
VOLUNTEER EXPERIENCE
? STEM Day, YSU, Youngstown, OH
? Salvation Army, Ridgway, PA — Rang bell during their annual Red Kettle
drive; Collected and distributed toys to local children