Kumar Resume Soukovelos Team
Jonathan Kumar, MBA
9727 E. Sharon Dr.
------------
------------
Scottsdale, AZ
------------/in/kumar-digital-marketing
SUMMARY
Digital Marketing Specialist with 3 years of experience seeking a new opportunity. Extensive experience in digital marketing across different channels. Areas of expertise: marketing strategy development, pay-per-click (PPC) advertising, blog writing, social media marketing/management, email marketing, search engine optimization (SEO), data analysis, and research. Technical skills: Google Ads, Google Analytics, Adobe Creative Suite, Amazon Seller Central, Amazon Marketing Services, eBay, WordPress, MS Excel, and MS PowerPoint. Dedicated leader with outstanding communication skills and a proven track record of accomplishing digital marketing objectives. Some of the content that I have written for clients can be viewed at ------------/digitalspace.
PROFESSIONAL EXPERIENCE
JONATHAN KUMAR CONSULTING: Marketing Consultant/Content Writer: 2016 – Present
*Research marketing trends and various topics to create marketing strategies and unique content for clients such as D------------, Foreo, iCracked and Can Monkey.
*Develop expertly crafted marketing content of various types including blog posts, emails, social media advertisements and listings for online retail sites.
*Ensure that content does an excellent job of promoting each clients’ brand while fulfilling their other needs.
*Repurpose content for different mediums.
*Perform A/B tests on different product descriptions to discover which ones generate the most conversions.
*Rewrite HTML code for clients’ websites.
*All clients have been satisfied with amount of revenue generated by all content that was written for them.
*Continuously get asked by existing clients to produce more content for them based on quality of previously submitted work.
Key Accomplishment
*Utilized SEO tactics to get Can Monkey’s website to go from ranking on page twenty-two to being the number one search result for a Google search for the term “Can Monkey.”
ARTEMETRIX: Owner: 2017 – Present
*Conducted research on guitar gig bags, guitar gig bag consumers and other sellers of guitar gig bags.
*Generated description of Artemetrix Acoustic Guitar Bag that highlights traits of the bag that are most important to shoppers and that make the bag superior to similar ones offered by competitors.
*Implement digital marketing strategies to increase brand awareness, drive qualified traffic to landing pages and generate sales.
*The strategies include the use of Youtube influencers as well as paid ads and organic posts (with appropriate hashtags) on Facebook, Twitter and Instagram.
*Utilize Facebook Ads Manager, Twitter Ads Manager and other analytical tools to measure success of marketing strategies and determine what improvements should be made to them.
*Collect customer feedback through social media and provide responses when necessary.
*Used various marketing tactics to get listing for the Artemetrix Acoustic Guitar Bag to go from appearing on page twenty to page four for a search for the term “acoustic guitar bag” on Amazon.
Key Accomplishment
*Grew sales by more than 50% in one month through social media advertising.
INTERVIEW TANK: Digital Marketing Intern: 2015 – 2016
*Assisted with digital marketing efforts of a startup organization that made an app that helped companies and job seekers connect with one another.
*Obtained vital consumer information through email survey campaign.
*Created hard-copy flyers, social media paid ads and a video to advertise the app.
*Discovered new customer leads and conducted discovery calls with potential customers.
*Collaborated with management to draft client proposals.
*Analyzed success of marketing efforts according to certain KPIs and reported results of analysis to management.
Key Accomplishment
*All marketing efforts achieved results that exceeded goals set by management.
EXPRESS SCRIPTS: Purchasing Specialist: 2013 – 2014
AMERICAN EXPRESS: Supplier Risk Analyst: 2011 – 2013
THE WALT DISNEY COMPANY: Strategic Sourcing Summer Intern: 2010 – 2010
EDUCATION
Boston College: MBA: Brand Management: 2016
Arizona State University (Barrett Honors College): BS: Supply Chain Management: Communications (Minor): 2010
Jonathan Kumar, MBA
9727 E. Sharon Dr.
------------
------------
Scottsdale, AZ
------------/in/kumar-digital-marketing
SUMMARY
Digital Marketing Specialist with 3 years of experience seeking a new opportunity. Extensive experience in digital marketing across different channels. Areas of expertise: marketing strategy development, pay-per-click (PPC) advertising, blog writing, social media marketing/management, email marketing, search engine optimization (SEO), data analysis, and research. Technical skills: Google Ads, Google Analytics, Adobe Creative Suite, Amazon Seller Central, Amazon Marketing Services, eBay, WordPress, MS Excel, and MS PowerPoint. Dedicated leader with outstanding communication skills and a proven track record of accomplishing digital marketing objectives. Some of the content that I have written for clients can be viewed at ------------/digitalspace.
PROFESSIONAL EXPERIENCE
JONATHAN KUMAR CONSULTING: Marketing Consultant/Content Writer: 2016 – Present
*Research marketing trends and various topics to create marketing strategies and unique content for clients such as D------------, Foreo, iCracked and Can Monkey.
*Develop expertly crafted marketing content of various types including blog posts, emails, social media advertisements and listings for online retail sites.
*Ensure that content does an excellent job of promoting each clients’ brand while fulfilling their other needs.
*Repurpose content for different mediums.
*Perform A/B tests on different product descriptions to discover which ones generate the most conversions.
*Rewrite HTML code for clients’ websites.
*All clients have been satisfied with amount of revenue generated by all content that was written for them.
*Continuously get asked by existing clients to produce more content for them based on quality of previously submitted work.
Key Accomplishment
*Utilized SEO tactics to get Can Monkey’s website to go from ranking on page twenty-two to being the number one search result for a Google search for the term “Can Monkey.”
ARTEMETRIX: Owner: 2017 – Present
*Conducted research on guitar gig bags, guitar gig bag consumers and other sellers of guitar gig bags.
*Generated description of Artemetrix Acoustic Guitar Bag that highlights traits of the bag that are most important to shoppers and that make the bag superior to similar ones offered by competitors.
*Implement digital marketing strategies to increase brand awareness, drive qualified traffic to landing pages and generate sales.
*The strategies include the use of Youtube influencers as well as paid ads and organic posts (with appropriate hashtags) on Facebook, Twitter and Instagram.
*Utilize Facebook Ads Manager, Twitter Ads Manager and other analytical tools to measure success of marketing strategies and determine what improvements should be made to them.
*Collect customer feedback through social media and provide responses when necessary.
*Used various marketing tactics to get listing for the Artemetrix Acoustic Guitar Bag to go from appearing on page twenty to page four for a search for the term “acoustic guitar bag” on Amazon.
Key Accomplishment
*Grew sales by more than 50% in one month through social media advertising.
INTERVIEW TANK: Digital Marketing Intern: 2015 – 2016
*Assisted with digital marketing efforts of a startup organization that made an app that helped companies and job seekers connect with one another.
*Obtained vital consumer information through email survey campaign.
*Created hard-copy flyers, social media paid ads and a video to advertise the app.
*Discovered new customer leads and conducted discovery calls with potential customers.
*Collaborated with management to draft client proposals.
*Analyzed success of marketing efforts according to certain KPIs and reported results of analysis to management.
Key Accomplishment
*All marketing efforts achieved results that exceeded goals set by management.
EXPRESS SCRIPTS: Purchasing Specialist: 2013 – 2014
AMERICAN EXPRESS: Supplier Risk Analyst: 2011 – 2013
THE WALT DISNEY COMPANY: Strategic Sourcing Summer Intern: 2010 – 2010
EDUCATION
Boston College: MBA: Brand Management: 2016
Arizona State University (Barrett Honors College): BS: Supply Chain Management: Communications (Minor): 2010