Kristen Maldonado�s Resume
Kristen Maldonado
EDUCATION
Hofstra University, Hempstead, NY Graduated December 2012
Bachelor of Arts in Broadcast Journalism, Minors in English and Drama (Performance)
EXPERIENCE
Viacom, New York, NY September 2017 � Present
Manager of Social Media, MTV�s TRL
Launched and built TRL�s social platforms, including Instagram, Twitter, Facebook, and YouTube, from the ground up by creating relatable, engaging, and topical content
Oversee the workload and management of three coordinators posting across our TRL social platforms
Brainstorm and develop original digial video and social content around TRL to increase awareness and engagement
Work with the MTV talent teams to secure social requests with music, celebrity, and show talent across TRL social platforms
Lead content capture strategy with talent during TRL shows and social/digital shoots
Lead and execute content capture strategy as Social Producer for broader MTV on the ground live shoots, events, and tentpoles, including the MTV Movie and TV Awards, MTV Video Music Awards, MTV Election Afterparty, March For Our Lives, VidCon, red carpets, and more
Create and distribute tune-in cards, as well as pass along show content, to talent for them to promote their show appearances
Contribute to original TRL social and blog franchises, like Aux Cord, Fresh Out, TRL Pop Quiz, and more
Engage with online fans to discover and tap into their interests and build a strong and passionate community
Analyze pop culture and industry trends to develop best practices and amplify brand effectiveness across TRL platforms
Freelance, New York, NY January 2014 � Present
Pop Culture Host and Content Creator
Create original digital content weekly on YouTube, including discussions, reviews, and coverage of television shows, movies, music, books, and pop culture
Creators and host of two original digital series: The Dive, a music discovery series that introduces audiences to new music and rising artists; and The Fan Club, a star-studded celebrity interview series
Script, film, and edit videos each week using a Canon T3i camera, iMovie, Premiere Pro, and Picmonkey
Currently have over 1.5 million views on my channel
Showcase my goofy, bubbly personality and expertise on all things pop culture from television to comic book culture
Analyse pop culture and industry trends to develop engaging video content
Interact with online audience to build a strong and passionate community
Conduct interviews with talent, including JoJo, Adrien Brody, Dianna Agron, Jennifer Morrison, Viola Davis, Taylor Schilling, among others
Work with companies to review or feature relevant products that mesh well with my channel, like Quirk Books and Uppercase Box
Featured in numerous episodes of Glamour Magazine�s Women Sizes X Try On The Same X video series on body positivity
Pitched, wrote, and hosted All The Feels, an online recap show on MTV�s digital platforms targeting super fans of Faking It featuring interviews with talent; seen in videos across MTV platforms, including the Fresh Out Friday panel discussing Shawn Mendes� third album
Guest appearances on various podcasts discussing pop culture, millennials, social media and digital strategy, and online dating, including �DA� Podcast, The Dave Bullis Podcast, Talking Without Thinking Podcast, and P.S. I�m Single Podcast
Viacom, New York, NY June 2016 � September 2017
Manager of Digital Strategy and Fan Engagement at MTV and MTV2
Developed and oversaw the social and digital strategies for over 40 original MTV and MTV2 properties, including Wild �N Out, Catfish, Faking It, and the MTV2 brand
Brainstorm and develop original digial video and social content around show properties to increase awareness and engagement pre-season, in-season, and during bridge
Led and executed content capture strategy with talent during live shows and digital shoots
Managed and executed social strategy and takeovers on the ground at the 2017 MTV Video Music Awards with talent and influencers to bring awareness and engagement to the newly rebooted TRL across platforms
Worked with the MTV talent teams to secure social media takeovers across platforms like Instagram, Snapchat, and Facebook Live
Oversaw asset creation for talent and distributed content to them to promote their show appearances
Developed cross-promotion strategies for shows across related MTV properties and Viacom sister networks
Worked with outside vendors to create content that will resonate with and engage our audiences
Oversaw the workload of two coordinators
Viacom, New York, NY May 2014 � June 2016
Coordinator of Digital Strategy and Fan Engagement at MTV
Developed and executed the digital and social strategies for over 25 official MTV show accounts during bridge and in-season, including Twitter, Facebook, Tumblr, Instagram, Vine, and YouTube
Live tweeted and live GIFed weekly episodes for high priority shows
Monitored social benchmarks across all MTV shows and coordinate weekly trending topics with Nielsen Social Guide
Assisted in creating content with talent on location during promo shoots, live after shows, and social takeovers
Managed a brandwide social media takeover with a team of popular social influencers from the fan pit of the 2015 MTV Video Music Awards
Pitched, write, and hosted All The Feels, an online recap show targeting super fans of MTV�s Faking It featuring interviews with talent
Developed #TripleCrushTuesday marketing strategy to �eventize� a show block, increase viewer retention, and grow social engagement
Fanhattan, San Francisco, CA December 2012 � March 2014
Fanhattan Insider
Pitched and wrote articles related to movies and television for Fan Voice editorial website
Conducted celebrity interviews, attended screenings, and covered red carpet events in New York City, including Tribeca Film Festival
WRHU Radio Hofstra University, Hempstead, New York September 2010 � December 2012
Staff Member
DJ�ed and engineered various music formats from pop to alternative to reggae
Wrote and delivered traffic, weather, and entertainment reporters, and anchored the evening newscast Newsline; co-hosted the morning show Hofstra�s Morning Wake-Up Call
Anchored Associated Press and Society of Professional Journalists award-winning newscasts of Newsline
Conducted interviews with country singer Risa Binder, singer Fefe Dobson, author R.L. Stine, Long Island band TOXIN, and more
SKILLS/ACHIEVEMENTS
Social and digital strategy, pop culture and trends, content capture, on-camera hosting, content creation, effective communicator, copywriting
Instagram, Twitter, Facebook, YouTube, Snapchat, Musical.ly
Photoshop (photo editing, gifs), Premiere Pro, basic HTML, Microsoft Office, Google Docs, WordPress
Shorty Awards Winner � 2018 Best Overall Twitter Presence for MTV�s TRL
Shorty Awards Finalist � 2018 Best Brand Identity for MTV�s TRL
Shorty Awards Finalist � 2018 Best Integration With Live Television for MTV�s TRL
Shorty Awards Finalist � 2015 #TVShow for MTV�s Faking It
Kristen Maldonado
EDUCATION
Hofstra University, Hempstead, NY Graduated December 2012
Bachelor of Arts in Broadcast Journalism, Minors in English and Drama (Performance)
EXPERIENCE
Viacom, New York, NY September 2017 � Present
Manager of Social Media, MTV�s TRL
Launched and built TRL�s social platforms, including Instagram, Twitter, Facebook, and YouTube, from the ground up by creating relatable, engaging, and topical content
Oversee the workload and management of three coordinators posting across our TRL social platforms
Brainstorm and develop original digial video and social content around TRL to increase awareness and engagement
Work with the MTV talent teams to secure social requests with music, celebrity, and show talent across TRL social platforms
Lead content capture strategy with talent during TRL shows and social/digital shoots
Lead and execute content capture strategy as Social Producer for broader MTV on the ground live shoots, events, and tentpoles, including the MTV Movie and TV Awards, MTV Video Music Awards, MTV Election Afterparty, March For Our Lives, VidCon, red carpets, and more
Create and distribute tune-in cards, as well as pass along show content, to talent for them to promote their show appearances
Contribute to original TRL social and blog franchises, like Aux Cord, Fresh Out, TRL Pop Quiz, and more
Engage with online fans to discover and tap into their interests and build a strong and passionate community
Analyze pop culture and industry trends to develop best practices and amplify brand effectiveness across TRL platforms
Freelance, New York, NY January 2014 � Present
Pop Culture Host and Content Creator
Create original digital content weekly on YouTube, including discussions, reviews, and coverage of television shows, movies, music, books, and pop culture
Creators and host of two original digital series: The Dive, a music discovery series that introduces audiences to new music and rising artists; and The Fan Club, a star-studded celebrity interview series
Script, film, and edit videos each week using a Canon T3i camera, iMovie, Premiere Pro, and Picmonkey
Currently have over 1.5 million views on my channel
Showcase my goofy, bubbly personality and expertise on all things pop culture from television to comic book culture
Analyse pop culture and industry trends to develop engaging video content
Interact with online audience to build a strong and passionate community
Conduct interviews with talent, including JoJo, Adrien Brody, Dianna Agron, Jennifer Morrison, Viola Davis, Taylor Schilling, among others
Work with companies to review or feature relevant products that mesh well with my channel, like Quirk Books and Uppercase Box
Featured in numerous episodes of Glamour Magazine�s Women Sizes X Try On The Same X video series on body positivity
Pitched, wrote, and hosted All The Feels, an online recap show on MTV�s digital platforms targeting super fans of Faking It featuring interviews with talent; seen in videos across MTV platforms, including the Fresh Out Friday panel discussing Shawn Mendes� third album
Guest appearances on various podcasts discussing pop culture, millennials, social media and digital strategy, and online dating, including �DA� Podcast, The Dave Bullis Podcast, Talking Without Thinking Podcast, and P.S. I�m Single Podcast
Viacom, New York, NY June 2016 � September 2017
Manager of Digital Strategy and Fan Engagement at MTV and MTV2
Developed and oversaw the social and digital strategies for over 40 original MTV and MTV2 properties, including Wild �N Out, Catfish, Faking It, and the MTV2 brand
Brainstorm and develop original digial video and social content around show properties to increase awareness and engagement pre-season, in-season, and during bridge
Led and executed content capture strategy with talent during live shows and digital shoots
Managed and executed social strategy and takeovers on the ground at the 2017 MTV Video Music Awards with talent and influencers to bring awareness and engagement to the newly rebooted TRL across platforms
Worked with the MTV talent teams to secure social media takeovers across platforms like Instagram, Snapchat, and Facebook Live
Oversaw asset creation for talent and distributed content to them to promote their show appearances
Developed cross-promotion strategies for shows across related MTV properties and Viacom sister networks
Worked with outside vendors to create content that will resonate with and engage our audiences
Oversaw the workload of two coordinators
Viacom, New York, NY May 2014 � June 2016
Coordinator of Digital Strategy and Fan Engagement at MTV
Developed and executed the digital and social strategies for over 25 official MTV show accounts during bridge and in-season, including Twitter, Facebook, Tumblr, Instagram, Vine, and YouTube
Live tweeted and live GIFed weekly episodes for high priority shows
Monitored social benchmarks across all MTV shows and coordinate weekly trending topics with Nielsen Social Guide
Assisted in creating content with talent on location during promo shoots, live after shows, and social takeovers
Managed a brandwide social media takeover with a team of popular social influencers from the fan pit of the 2015 MTV Video Music Awards
Pitched, write, and hosted All The Feels, an online recap show targeting super fans of MTV�s Faking It featuring interviews with talent
Developed #TripleCrushTuesday marketing strategy to �eventize� a show block, increase viewer retention, and grow social engagement
Fanhattan, San Francisco, CA December 2012 � March 2014
Fanhattan Insider
Pitched and wrote articles related to movies and television for Fan Voice editorial website
Conducted celebrity interviews, attended screenings, and covered red carpet events in New York City, including Tribeca Film Festival
WRHU Radio Hofstra University, Hempstead, New York September 2010 � December 2012
Staff Member
DJ�ed and engineered various music formats from pop to alternative to reggae
Wrote and delivered traffic, weather, and entertainment reporters, and anchored the evening newscast Newsline; co-hosted the morning show Hofstra�s Morning Wake-Up Call
Anchored Associated Press and Society of Professional Journalists award-winning newscasts of Newsline
Conducted interviews with country singer Risa Binder, singer Fefe Dobson, author R.L. Stine, Long Island band TOXIN, and more
SKILLS/ACHIEVEMENTS
Social and digital strategy, pop culture and trends, content capture, on-camera hosting, content creation, effective communicator, copywriting
Instagram, Twitter, Facebook, YouTube, Snapchat, Musical.ly
Photoshop (photo editing, gifs), Premiere Pro, basic HTML, Microsoft Office, Google Docs, WordPress
Shorty Awards Winner � 2018 Best Overall Twitter Presence for MTV�s TRL
Shorty Awards Finalist � 2018 Best Brand Identity for MTV�s TRL
Shorty Awards Finalist � 2018 Best Integration With Live Television for MTV�s TRL
Shorty Awards Finalist � 2015 #TVShow for MTV�s Faking It