Kristen Hess
KRISTEN HESS :: PHOTOGRAPHER / FOOD STYLIST / CONTENT CREATOR
ph------------
em ------------
web ------------ /
portfolio ------------ /
social @artfulgourmet
BIO/SUMMARY
Kristen Hess is a freelance Photographer, Food/Prop Stylist, + Content Creator, specializing in food and beverage, still life, lifestyle, packaging, products and tabletop photography for major food and beverage brands, hospitality/travel, culinary events, retail, restaurants, catering companies, hotels, TV shows, PR and Advertising agencies, TV and Video Production companies, Chefs, Celebrities, Brand Experts and Cookbook Authors. Her commercial work spans across Print and Digital Advertising, Editorial, TV, Video, Advertising, Packaging, Cookbooks, Magazines, Web, Social Media, In-Store and Out of Home media.
She also is Creator/Author of the food and cooking blog, The Artful Gourmet, a website that celebrates the art of food and cooking through colorful recipes, restaurant reviews, product and cookbook reviews, travel stories, food styling and photography-related content.
Photography + Styling portfolio: ------------
The Artful Gourmet Food Blog: ------------
FREELANCE CLIENTS + EXPERIENCE
Bowlmor, Mahana Fresh, Del Monte, College Inn, Contadina, Ketologic, Steakhouse Elite, More Than Gourmet, Captain Morgan, DoorDash, HSN, Publix, Unilever (Knorr + Hellman’s), Coolhaus Ice Cream, Frigidaire, KitchenAid, Eggland’s Best, Cholula, Chipotle, Lilly Pulitzer, Locale Market/Farmtable Cucina, Tombstone Pizza, Stella Artois, Ketel One, McDonald’s, Arnold Bread, Arnold Bread, Cheetos, Muuna, Lo-Cal Kitchen, Bolthouse Farms, REMA 1000, Alaska Seafood, International Delights, Laughing Cow Cheese, Sargento Cheese, Idahoan Potatoes, Cholula, Chipotle, CA Almond Board, KodakIT, Forkable, The Daily Meal, Jelly Belly, Food Network, F------------, Shape Magazine, Downtown Magazine NY, NY State Restaurant Association, Land O’Lakes, Country Crock, Newman’s Own, Yura Catering, Baum-Essex, Morningstar Farms, 7 Barrels, Six Flags, Castello Cheese, Avocados from Mexico, Unilever, Bacardi Stoli Vodka, Neuman’s Kitchen, The Works Catering, Agencia International, Jill Photography, Sandra Lee Magazine, The Food Group, Norwegian Seafood, Colavita, Buitoni, Nespresso, Gary Null Whole Foods, Harper Collins, Stonesong Press, Baci by Perugina, Good Food Ireland, The National Pork Board, Foodable Web TV Network, eDiningN------------, Tavern on Jane, Slate Magazine, Jaguar, LDV Catering, Sterling Affair Catering and with top PR and advertising agencies including 360i, Digitas, CBSi, Y&R/Wunderman, Ketchum, Edelman, Porter Novelli, Weber-Shandwick, Coyne PR, Harvest PR, Maletzky Media, Carrot Creative, Transistor Studios, and more.
AGENCY CLIENTS + EXPERIENCE
Kristen also has a seasoned background as a Creative Producer + Art Director in traditional and digital Advertising, Marketing, Social Media and Design, managing integrated creative campaigns at some of the top advertising and digital agencies in the world in New York City, Atlanta and Melbourne, Australia.
Agency experience includes J. Walter Thompson (JWT NY), Interbrand New York, Digitas New York, 360i NY, Y&R Melbourne, McCann-Erickson Melbourne, Blue Marlin Brand Design, The Home Depot Advertising (Atlanta).
Clients managed: Kraft Foods, Oscar Mayer, Tassimo, Odwalla, John Deere, Valassis, American Express, IBM, TIAA-CREF, Domino’s Pizza, Macy’s, Cadbury/Stride, Brown Brothers Wine, Sensis AU.
DEGREES + CERTIFICATIONS
Kristen holds a Bachelor of Fine Arts (BFA) degree in Graphic Design from University of SC and a Master’s Degree (MA) in Advertising from RMIT University in Melbourne, Australia. She is a member of the American Society of Media Photographers (ASMP) and International Association of Culinary Professionals (IACP) and volunteers as a photographer/writer and marketer for The Culinary Trust in NYC.
She has intensive post-graduate training in photography, studio lighting, food media, culinary arts, food styling, prop and set styling, and video production from The Institute of Culinary Education (ICE), International Center of Photography (ICP), PhotoManhattan and Perfect Picture School of Photography in NYC. She has also studied professional food writing, blogging and social media with ICE, Parsons New School, Gotham Writer's/NY Times Knowledge Network and holds a Certificate in Food and Wine Pairing (Intro Sommelier Course) from the International Culinary Center (ICC) in New York City.
PROFESSIONAL WORK EXPERIENCE
Freelance Photographer, Food Stylist/Recipe Developer + Blogger FL + NYC (2012 - present)
• Freelance Photographer & Food Stylist - portfolio: ------------
• Photography, prop and set styling, food styling for several food and beverage clients, magazines, cookbooks, authors, chefs, PR and Advertising agencies for various Print, Web, Editorial, Video, Television, Social Media and Digital Advertising projects since 2012 (food, lifestyle, portraits, environmental, still life, tabletop, events, action shots)
• Publisher of the food blog, The Artful Gourmet: ------------
• Recipe development and creative content development around food and cooking, restaurants, product and book reviews, food styling, food photography, videos, industry trends and news and culinary travel for The Artful Gourmet food blog and for several food and beverage clients, PR and Advertising agencies, magazines (print and online), editorial/cookbooks, Chefs, Authors, Celebs, Nutritionists, etc.
• CLIENT EXPERIENCE - Bowlmor, Mahana Fresh, Del Monte, College Inn, Contadina, Ketologic, Steakhouse Elite, More Than Gourmet, DoorDash, Captain Morgan, HSN, Publix, Unilever (Hellman’s and Knorr), Frigidaire, Tombstone Pizza, Cholula, Chipotle, Lilly Pulitzer, Locale Market/Farmtable Cucina, Stella Artois, Ketel One, McDonald’s, Cheetos, Muuna, Lo-Cal Kitchen, Bolthouse Farms, REMA 1000, CA Almond Board, Alaska Seafood, International Delights, Kitchen Consultants, Sargento Cheese, Idahoan Potatoes, Eggland’s Best, Tavern on Jane, Slate Magazine, Jaguar, LDV Catering, Sterling Affair Catering, The Daily Meal/Jelly Belly, Laughing Cow Cheese, Country Crock, Arnold Bread, Newman’s Own, Yura Bakery & Catering, Baum-Essex, Six Flags, Morningstar Farms, Food Network, F------------, ShapeM------------, Land O’Lakes, KitchenAid, 7 Barrels, Castello Cheese, Avocados from Mexico, Unilever, Bacardi Stoli Vodka, Neuman’s Kitchen, The Works Catering, Downtown Magazine NYC, NY State Restaurant Association, Agencia International, Jill Photography, Sandra Lee Magazine, The Food Group, Norwegian Seafood, Colavita, Buitoni, Nespresso, Gary Null Whole Foods, Harper Collins, Stonesong Press, Baci by Perugina, Good Food Ireland, The National Pork Board, Foodable Web TV Network and eDiningN------------. Her PR and Advertising agency clients include Y&R/Wunderman, CBSi, Digitas, 360i, Maletzky Media, Ketchum, Coyne PR, Harvest PR, Weber Shandwick, Carrot NY, Transistor Studios, KodakIT, Doordash, Forkable, and more.
360i – Sr. Creative/Digital Producer New York, NY (3/11-1/12)
• Coordinated and managed multiple online advertising and digital campaigns, complex website design, social media and branding initiatives for large-scale clients in the food industry.
• Responsibilities included creative management, client management, strategic planning and research, technology team management, vendor and partnership management.
• Ensured campaigns met client’s strategic and marketing objectives while delivering flawless execution of all campaign elements from concept through launch.
• Provided creative direction for creative team, art buying, managed freelance creatives
• Planned and managed photo shoots and video shoots with external vendors
• Participated in client events and publicity engagements, promoting client brands through social media.
• Managed clients, budgets, forecasting, project plans, scopes of work
• Managed the launch of the website redesign for Kraft Foods and Kraft Cheese: ------------ and ------------
• Clients: Kraft Foods, Tassimo, Oscar Mayer, Odwalla, Coca Cola
Digitas – Associate Director, Sr. Creative/Digital Producer New York, NY (5/08-3/11)
• Coordinated and managed multiple complex, integrated and digital advertising and marketing programs from concept to execution and launch, across cross-functional capabilities and manage external client and vendor relationships across both online and offline channels (Digital, Web, Print, Radio, Rich Media, Direct Mail, Email and Social Media).
• Managed clients, budgets, forecasting, project plans, scopes of work
• Partnered with Creative, Media, Account/Strategy and Tech Leads to plan, manage and execute top result integrated and digital advertising programs and campaigns.
• Managed Creative process, reviews, client presentations and production process through launch.
• Managed Photo and Video shoots, Studio, Art buying and production vendors throughout campaign
• Clients: American Express (A------------/OPEN/Consumer/Acquisition), IBM, TIAA-CREF, The Home Depot
J. Walter Thompson – Sr. Creative/Integrated PM - Freelance New York, NY (5/07-5/08)
• Responsible for managing integrated advertising campaigns on several client accounts (Television, Radio, Print, OOH and Interactive).
• Managed Creative teams, Strategy and Production teams, hired and managed vendors and partnered with Client Management and Creative Leads to ensure deliverables met strategic and creative direction, from project initiation through launch.
• Managed clients, budgets, forecasting, project plans, scopes of work
• Clients: Domino’s Pizza, Cadbury (Stride Gum), Macy’s, Rock the Vote, New York Cares, Calvin Klein
Interbrand – Sr. Program Manager, Corporate Branding New York, NY (04/06-5/07)
• Managed and produced several large and complex consumer and corporate branding campaigns for Fortune 500 clients.
• Responsible for project planning and account management, budgets, forecasting and profitability.
• Planned and managed strategic and creative brainstorms and developed creative strategy with lead Strategists.
• Managed clients, internal project teams, vendors and client engagements daily.
• Oversaw projects from concept through execution and launch.
• Clients: ADP, John Deere, Microsoft, Valassis, Victoria’s Secret, Hill’s Pet Nutrition.
Advertising / Marketing Consultant (Various Firms) Melbourne, Australia (4/04-10/05)
• Freelance Account Manager at Y&R Melbourne, McCann-Erickson and Blue Marlin Brand Design overseeing advertising, integrated marketing and branding initiatives. Lead Client Manager developing integrated advertising program concepts and strategy plans.
o Partnered with Strategy Planners and Creative Directors to oversee and execute creative strategy, creative development and production on all accounts through campaign launch.
o Managed projects integrated campaigns across Broadcast TV, Print, Radio, OOH, In-Store, Digital and Packaging.
• Freelance Graphic Designer at Price Waterhouse Coopers Melbourne, designing in-house print marketing materials and corporate identity
• Advertising Researcher/Interviewer for Roberts Research Group and RMIT University:
o Performed consumer advertising research, focus groups and in-person interviews in Melbourne and Sydney to acquire consumer insights to inform advertising and marketing strategies for the Australian Government and Optus clients
• Clients: Optus, Australian Government, L’Oreal-Maybelline, S------------.au, Sensis 1234, Cole’s Supermarkets, Brown Brothers Wine, Price Waterhouse Coopers
The Home Depot – Art Director/Sr Advertising Designer Atlanta, GA (11/01- 2/04)
• Designed and art directed a variety of advertising, direct marketing, corporate identity, print collateral, packaging, POP, catalogs and signage materials, and online advertising campaigns from concept through production in Creative Advertising department.
• Creative Direction for assigned photo shoots
• Managed outside creative agencies to ensure creative consistencies across all campaign materials
• Project Management overseeing campaigns on several integrated and online/direct marketing assignments, hired vendors and managed timelines and budgets for campaign
• Worked across all Home Depot, Expo, Supply and Pro brands.
Self Employed/Freelance Art Director/Sr Graphic Designer Atlanta, GA (01/99 - 2/04)
• Designed and art directed a variety of advertising, direct marketing, corporate identity, print collateral, packaging, POP, catalogs and signage materials, and online advertising campaigns from concept through production for freelance clients including Max Commerce, Choicepoint, Hampstead Lighting
EDUCATION/DEGREES
• RMIT University – (MA) Master of Arts, Advertising – Melbourne, Australia (2005)
• University of South Carolina – (BFA) Bachelor of Fine Arts, Graphic Design – Columbia, SC (1990-1991)
• SUNY Buffalo State College – Graphic Design Major – Buffalo, NY (1987-1989)
CONTINUING EDUCATION + PROFESSIONAL TRAINING
• International Culinary Center – Certificate in Food and Wine Pairing – New York NY (Nov-Dec 2014)
• International Center of Photography – Digital Photography, Food Photography, Studio Lighting, Daylight Studio Portraits – New York, NY (2011-2016)
• PhotoManhattan – Studio Lighting Course (Nov 2012)
• Picture Perfect School of Photography
• Food Photography 201 with Ron Goldman (May 2012)
• The Freelance Photographer (April-May 2012)
• Food Styling and Photography I with Lara Ferroni and Ron Goldman (Jan 2012)
• Everyday Food Styling – Lisa Golden Schroeder / F------------ (Aug 2011)
• Parsons New School – Professional Food Writing – New York, NY (Summer 2011)
• Institute of Culinary Education (Food Media Training) - Food Styling and Photography, Online Video Production, Food Blogging, Culinary Travel Writing (2010-present)
• Institute of Culinary Education (Culinary Training): Techniques of Burgundian Cooking, Techniques of Italian Cooking, Techniques of Fine Cooking (French), Techniques of Healthy Cooking, Essentials of Cooking: Thai, Italian, French, Spanish Surf and Turf, Tuscan, Provencal, Malaysian, Southern Cooking, Whole/Organic, Hot and Spicy Cooking, California Food and Wine Pairing (2007-present)
• Atlanta College of Art & Design – Advertising Design & Illustration, Painting Courses (1998-2002)
• Georgia State University – Small Business, Marketing, Advertising Courses (2000-2001)
SKILLS
• Writing / Editorial, Blogging, Content Creation
• Brand Ambassador/Influencer
• Food Styling, Food Photography
• Social Media Marketing
• Prop Styling/Art Direction
• Restaurant, Event and Portrait and Lifestyle Photography
• Digital Video
• Studio Lighting, Natural Lighting
• Recipe Development
• TV Cooking Show Host (Cooking with Color 4 Kids NYC)
• Creative Direction and Producer
• Digital and Traditional Design
• Marketing / Advertising / Social Media
• Integrated Campaign Management
• Leadership skills
• Producing and Project Management
• Professional research and interviewing skills
• Professionally trained in writing, food styling, and digital photography, online video/multimedia journalism and production
• Client, Vendor and Team Management experience
• Macintosh - Adobe Photoshop, Lightroom, Illustrator, InDesign, Microsoft Word, Powerpoint, Project and Excel for Mac (and PC)
• Have work experience across multi-channels - Advertising, Editorial, TV/Video, Print, Direct, Web, Mobile, PR, Social Media, Branding and Corporate identity, Events
• Knowledgeable and experienced with interactive technologies (Flash, Dreamweaver, HTML, JavaScript, ASP, Rich Media)
• Proficient and knowledgeable across several capabilities: Creative Management, Strategy, Client Management, Advertising/Marketing/Social Media Campaign Management, Project/Program Management, Production
• Agency and Client-side experience, International experience (Australia)
• Excellent creative, strategy, leadership, organizational, communication and presentation skills
KRISTEN HESS :: PHOTOGRAPHER / FOOD STYLIST / CONTENT CREATOR
ph------------
em ------------
web ------------ /
portfolio ------------ /
social @artfulgourmet
BIO/SUMMARY
Kristen Hess is a freelance Photographer, Food/Prop Stylist, + Content Creator, specializing in food and beverage, still life, lifestyle, packaging, products and tabletop photography for major food and beverage brands, hospitality/travel, culinary events, retail, restaurants, catering companies, hotels, TV shows, PR and Advertising agencies, TV and Video Production companies, Chefs, Celebrities, Brand Experts and Cookbook Authors. Her commercial work spans across Print and Digital Advertising, Editorial, TV, Video, Advertising, Packaging, Cookbooks, Magazines, Web, Social Media, In-Store and Out of Home media.
She also is Creator/Author of the food and cooking blog, The Artful Gourmet, a website that celebrates the art of food and cooking through colorful recipes, restaurant reviews, product and cookbook reviews, travel stories, food styling and photography-related content.
Photography + Styling portfolio: ------------
The Artful Gourmet Food Blog: ------------
FREELANCE CLIENTS + EXPERIENCE
Bowlmor, Mahana Fresh, Del Monte, College Inn, Contadina, Ketologic, Steakhouse Elite, More Than Gourmet, Captain Morgan, DoorDash, HSN, Publix, Unilever (Knorr + Hellman’s), Coolhaus Ice Cream, Frigidaire, KitchenAid, Eggland’s Best, Cholula, Chipotle, Lilly Pulitzer, Locale Market/Farmtable Cucina, Tombstone Pizza, Stella Artois, Ketel One, McDonald’s, Arnold Bread, Arnold Bread, Cheetos, Muuna, Lo-Cal Kitchen, Bolthouse Farms, REMA 1000, Alaska Seafood, International Delights, Laughing Cow Cheese, Sargento Cheese, Idahoan Potatoes, Cholula, Chipotle, CA Almond Board, KodakIT, Forkable, The Daily Meal, Jelly Belly, Food Network, F------------, Shape Magazine, Downtown Magazine NY, NY State Restaurant Association, Land O’Lakes, Country Crock, Newman’s Own, Yura Catering, Baum-Essex, Morningstar Farms, 7 Barrels, Six Flags, Castello Cheese, Avocados from Mexico, Unilever, Bacardi Stoli Vodka, Neuman’s Kitchen, The Works Catering, Agencia International, Jill Photography, Sandra Lee Magazine, The Food Group, Norwegian Seafood, Colavita, Buitoni, Nespresso, Gary Null Whole Foods, Harper Collins, Stonesong Press, Baci by Perugina, Good Food Ireland, The National Pork Board, Foodable Web TV Network, eDiningN------------, Tavern on Jane, Slate Magazine, Jaguar, LDV Catering, Sterling Affair Catering and with top PR and advertising agencies including 360i, Digitas, CBSi, Y&R/Wunderman, Ketchum, Edelman, Porter Novelli, Weber-Shandwick, Coyne PR, Harvest PR, Maletzky Media, Carrot Creative, Transistor Studios, and more.
AGENCY CLIENTS + EXPERIENCE
Kristen also has a seasoned background as a Creative Producer + Art Director in traditional and digital Advertising, Marketing, Social Media and Design, managing integrated creative campaigns at some of the top advertising and digital agencies in the world in New York City, Atlanta and Melbourne, Australia.
Agency experience includes J. Walter Thompson (JWT NY), Interbrand New York, Digitas New York, 360i NY, Y&R Melbourne, McCann-Erickson Melbourne, Blue Marlin Brand Design, The Home Depot Advertising (Atlanta).
Clients managed: Kraft Foods, Oscar Mayer, Tassimo, Odwalla, John Deere, Valassis, American Express, IBM, TIAA-CREF, Domino’s Pizza, Macy’s, Cadbury/Stride, Brown Brothers Wine, Sensis AU.
DEGREES + CERTIFICATIONS
Kristen holds a Bachelor of Fine Arts (BFA) degree in Graphic Design from University of SC and a Master’s Degree (MA) in Advertising from RMIT University in Melbourne, Australia. She is a member of the American Society of Media Photographers (ASMP) and International Association of Culinary Professionals (IACP) and volunteers as a photographer/writer and marketer for The Culinary Trust in NYC.
She has intensive post-graduate training in photography, studio lighting, food media, culinary arts, food styling, prop and set styling, and video production from The Institute of Culinary Education (ICE), International Center of Photography (ICP), PhotoManhattan and Perfect Picture School of Photography in NYC. She has also studied professional food writing, blogging and social media with ICE, Parsons New School, Gotham Writer's/NY Times Knowledge Network and holds a Certificate in Food and Wine Pairing (Intro Sommelier Course) from the International Culinary Center (ICC) in New York City.
PROFESSIONAL WORK EXPERIENCE
Freelance Photographer, Food Stylist/Recipe Developer + Blogger FL + NYC (2012 - present)
• Freelance Photographer & Food Stylist - portfolio: ------------
• Photography, prop and set styling, food styling for several food and beverage clients, magazines, cookbooks, authors, chefs, PR and Advertising agencies for various Print, Web, Editorial, Video, Television, Social Media and Digital Advertising projects since 2012 (food, lifestyle, portraits, environmental, still life, tabletop, events, action shots)
• Publisher of the food blog, The Artful Gourmet: ------------
• Recipe development and creative content development around food and cooking, restaurants, product and book reviews, food styling, food photography, videos, industry trends and news and culinary travel for The Artful Gourmet food blog and for several food and beverage clients, PR and Advertising agencies, magazines (print and online), editorial/cookbooks, Chefs, Authors, Celebs, Nutritionists, etc.
• CLIENT EXPERIENCE - Bowlmor, Mahana Fresh, Del Monte, College Inn, Contadina, Ketologic, Steakhouse Elite, More Than Gourmet, DoorDash, Captain Morgan, HSN, Publix, Unilever (Hellman’s and Knorr), Frigidaire, Tombstone Pizza, Cholula, Chipotle, Lilly Pulitzer, Locale Market/Farmtable Cucina, Stella Artois, Ketel One, McDonald’s, Cheetos, Muuna, Lo-Cal Kitchen, Bolthouse Farms, REMA 1000, CA Almond Board, Alaska Seafood, International Delights, Kitchen Consultants, Sargento Cheese, Idahoan Potatoes, Eggland’s Best, Tavern on Jane, Slate Magazine, Jaguar, LDV Catering, Sterling Affair Catering, The Daily Meal/Jelly Belly, Laughing Cow Cheese, Country Crock, Arnold Bread, Newman’s Own, Yura Bakery & Catering, Baum-Essex, Six Flags, Morningstar Farms, Food Network, F------------, ShapeM------------, Land O’Lakes, KitchenAid, 7 Barrels, Castello Cheese, Avocados from Mexico, Unilever, Bacardi Stoli Vodka, Neuman’s Kitchen, The Works Catering, Downtown Magazine NYC, NY State Restaurant Association, Agencia International, Jill Photography, Sandra Lee Magazine, The Food Group, Norwegian Seafood, Colavita, Buitoni, Nespresso, Gary Null Whole Foods, Harper Collins, Stonesong Press, Baci by Perugina, Good Food Ireland, The National Pork Board, Foodable Web TV Network and eDiningN------------. Her PR and Advertising agency clients include Y&R/Wunderman, CBSi, Digitas, 360i, Maletzky Media, Ketchum, Coyne PR, Harvest PR, Weber Shandwick, Carrot NY, Transistor Studios, KodakIT, Doordash, Forkable, and more.
360i – Sr. Creative/Digital Producer New York, NY (3/11-1/12)
• Coordinated and managed multiple online advertising and digital campaigns, complex website design, social media and branding initiatives for large-scale clients in the food industry.
• Responsibilities included creative management, client management, strategic planning and research, technology team management, vendor and partnership management.
• Ensured campaigns met client’s strategic and marketing objectives while delivering flawless execution of all campaign elements from concept through launch.
• Provided creative direction for creative team, art buying, managed freelance creatives
• Planned and managed photo shoots and video shoots with external vendors
• Participated in client events and publicity engagements, promoting client brands through social media.
• Managed clients, budgets, forecasting, project plans, scopes of work
• Managed the launch of the website redesign for Kraft Foods and Kraft Cheese: ------------ and ------------
• Clients: Kraft Foods, Tassimo, Oscar Mayer, Odwalla, Coca Cola
Digitas – Associate Director, Sr. Creative/Digital Producer New York, NY (5/08-3/11)
• Coordinated and managed multiple complex, integrated and digital advertising and marketing programs from concept to execution and launch, across cross-functional capabilities and manage external client and vendor relationships across both online and offline channels (Digital, Web, Print, Radio, Rich Media, Direct Mail, Email and Social Media).
• Managed clients, budgets, forecasting, project plans, scopes of work
• Partnered with Creative, Media, Account/Strategy and Tech Leads to plan, manage and execute top result integrated and digital advertising programs and campaigns.
• Managed Creative process, reviews, client presentations and production process through launch.
• Managed Photo and Video shoots, Studio, Art buying and production vendors throughout campaign
• Clients: American Express (A------------/OPEN/Consumer/Acquisition), IBM, TIAA-CREF, The Home Depot
J. Walter Thompson – Sr. Creative/Integrated PM - Freelance New York, NY (5/07-5/08)
• Responsible for managing integrated advertising campaigns on several client accounts (Television, Radio, Print, OOH and Interactive).
• Managed Creative teams, Strategy and Production teams, hired and managed vendors and partnered with Client Management and Creative Leads to ensure deliverables met strategic and creative direction, from project initiation through launch.
• Managed clients, budgets, forecasting, project plans, scopes of work
• Clients: Domino’s Pizza, Cadbury (Stride Gum), Macy’s, Rock the Vote, New York Cares, Calvin Klein
Interbrand – Sr. Program Manager, Corporate Branding New York, NY (04/06-5/07)
• Managed and produced several large and complex consumer and corporate branding campaigns for Fortune 500 clients.
• Responsible for project planning and account management, budgets, forecasting and profitability.
• Planned and managed strategic and creative brainstorms and developed creative strategy with lead Strategists.
• Managed clients, internal project teams, vendors and client engagements daily.
• Oversaw projects from concept through execution and launch.
• Clients: ADP, John Deere, Microsoft, Valassis, Victoria’s Secret, Hill’s Pet Nutrition.
Advertising / Marketing Consultant (Various Firms) Melbourne, Australia (4/04-10/05)
• Freelance Account Manager at Y&R Melbourne, McCann-Erickson and Blue Marlin Brand Design overseeing advertising, integrated marketing and branding initiatives. Lead Client Manager developing integrated advertising program concepts and strategy plans.
o Partnered with Strategy Planners and Creative Directors to oversee and execute creative strategy, creative development and production on all accounts through campaign launch.
o Managed projects integrated campaigns across Broadcast TV, Print, Radio, OOH, In-Store, Digital and Packaging.
• Freelance Graphic Designer at Price Waterhouse Coopers Melbourne, designing in-house print marketing materials and corporate identity
• Advertising Researcher/Interviewer for Roberts Research Group and RMIT University:
o Performed consumer advertising research, focus groups and in-person interviews in Melbourne and Sydney to acquire consumer insights to inform advertising and marketing strategies for the Australian Government and Optus clients
• Clients: Optus, Australian Government, L’Oreal-Maybelline, S------------.au, Sensis 1234, Cole’s Supermarkets, Brown Brothers Wine, Price Waterhouse Coopers
The Home Depot – Art Director/Sr Advertising Designer Atlanta, GA (11/01- 2/04)
• Designed and art directed a variety of advertising, direct marketing, corporate identity, print collateral, packaging, POP, catalogs and signage materials, and online advertising campaigns from concept through production in Creative Advertising department.
• Creative Direction for assigned photo shoots
• Managed outside creative agencies to ensure creative consistencies across all campaign materials
• Project Management overseeing campaigns on several integrated and online/direct marketing assignments, hired vendors and managed timelines and budgets for campaign
• Worked across all Home Depot, Expo, Supply and Pro brands.
Self Employed/Freelance Art Director/Sr Graphic Designer Atlanta, GA (01/99 - 2/04)
• Designed and art directed a variety of advertising, direct marketing, corporate identity, print collateral, packaging, POP, catalogs and signage materials, and online advertising campaigns from concept through production for freelance clients including Max Commerce, Choicepoint, Hampstead Lighting
EDUCATION/DEGREES
• RMIT University – (MA) Master of Arts, Advertising – Melbourne, Australia (2005)
• University of South Carolina – (BFA) Bachelor of Fine Arts, Graphic Design – Columbia, SC (1990-1991)
• SUNY Buffalo State College – Graphic Design Major – Buffalo, NY (1987-1989)
CONTINUING EDUCATION + PROFESSIONAL TRAINING
• International Culinary Center – Certificate in Food and Wine Pairing – New York NY (Nov-Dec 2014)
• International Center of Photography – Digital Photography, Food Photography, Studio Lighting, Daylight Studio Portraits – New York, NY (2011-2016)
• PhotoManhattan – Studio Lighting Course (Nov 2012)
• Picture Perfect School of Photography
• Food Photography 201 with Ron Goldman (May 2012)
• The Freelance Photographer (April-May 2012)
• Food Styling and Photography I with Lara Ferroni and Ron Goldman (Jan 2012)
• Everyday Food Styling – Lisa Golden Schroeder / F------------ (Aug 2011)
• Parsons New School – Professional Food Writing – New York, NY (Summer 2011)
• Institute of Culinary Education (Food Media Training) - Food Styling and Photography, Online Video Production, Food Blogging, Culinary Travel Writing (2010-present)
• Institute of Culinary Education (Culinary Training): Techniques of Burgundian Cooking, Techniques of Italian Cooking, Techniques of Fine Cooking (French), Techniques of Healthy Cooking, Essentials of Cooking: Thai, Italian, French, Spanish Surf and Turf, Tuscan, Provencal, Malaysian, Southern Cooking, Whole/Organic, Hot and Spicy Cooking, California Food and Wine Pairing (2007-present)
• Atlanta College of Art & Design – Advertising Design & Illustration, Painting Courses (1998-2002)
• Georgia State University – Small Business, Marketing, Advertising Courses (2000-2001)
SKILLS
• Writing / Editorial, Blogging, Content Creation
• Brand Ambassador/Influencer
• Food Styling, Food Photography
• Social Media Marketing
• Prop Styling/Art Direction
• Restaurant, Event and Portrait and Lifestyle Photography
• Digital Video
• Studio Lighting, Natural Lighting
• Recipe Development
• TV Cooking Show Host (Cooking with Color 4 Kids NYC)
• Creative Direction and Producer
• Digital and Traditional Design
• Marketing / Advertising / Social Media
• Integrated Campaign Management
• Leadership skills
• Producing and Project Management
• Professional research and interviewing skills
• Professionally trained in writing, food styling, and digital photography, online video/multimedia journalism and production
• Client, Vendor and Team Management experience
• Macintosh - Adobe Photoshop, Lightroom, Illustrator, InDesign, Microsoft Word, Powerpoint, Project and Excel for Mac (and PC)
• Have work experience across multi-channels - Advertising, Editorial, TV/Video, Print, Direct, Web, Mobile, PR, Social Media, Branding and Corporate identity, Events
• Knowledgeable and experienced with interactive technologies (Flash, Dreamweaver, HTML, JavaScript, ASP, Rich Media)
• Proficient and knowledgeable across several capabilities: Creative Management, Strategy, Client Management, Advertising/Marketing/Social Media Campaign Management, Project/Program Management, Production
• Agency and Client-side experience, International experience (Australia)
• Excellent creative, strategy, leadership, organizational, communication and presentation skills