Kelly Nguyen_Resume
Kelly Nguyen
------------ •------------ • ------------/in/ke-nguyen • Seattle, WA
EDUCATION
Michael G. Foster School of Business, University of Washington Seattle, WA
B.A. in Business Administration with Marketing Emphasis, Minor in Diversity Alumni; June 2019
• Cumulative GPA: 3.5
WORK EXPERIENCE
University of Washington, Department of Recreation Seattle, WA
Marketing & Communications Lead Feb 2019 - Present
• Led initiatives to increase faculty engagement by identifying customer segmentation and outreach platforms, conducting market research, and deriving insights from user data. Projected to increase faculty class enrollment by 5%.
• Collaborated with program directors to develop training guides and marketing materials for outreach events to increase brand visibility on campus by up to 20%.
• Assumed interim project management role to monitor and prioritize incoming marketing requests, structure project teams, and manage timely project execution and deliverables.
University of Washington, School of Social Work Seattle, WA
Student Assistant Nov 2015 - Mar 2019
• Created and updated weekly digital newsletter with over 600 student subscribers.
• Managed cross-functional communication with staff to ensure accurate schedule and appointment management.
• Prepared data entries to ensure departmental efficiencies.
Trupanion Pet Insurance Seattle, WA
Digital Marketing Intern Jun 2018 – Sep 2018
• Collaborated with department leads to launch SMS message campaign by creating outreach schedules, developing progress reports, and improving project performance based on customer feedback, resulting in enrollment of 20 new customers.
• Led and executed marketing initiative and used insights derived from customer data metrics to develop beta, text-message campaign.
• Launched project to increase user engagement by designing landing page for text-message marketing campaigns, building performance report, and presenting final findings to communication team. Project increased user engagement by 6%.
CASE PROJECT EXPERIENCE
University of Washington, Consulting and Business Development Center Seattle, WA
Consultant Jan 2019 - Mar 2019
• Performed root cause analysis methods to identify core business issues preventing continued growth for local Seattle business with 200K annual revenue.
• Developed and distributed customer surveys, using insights to identify company strengths and evaluate potential successful expansion locations.
• Led Instagram analytics initiative to create social media posting schedule, identified platforms to improve posting efficiency, and created relevant KPIs, resulting in an increase in social media post engagement by 10%.
University of Washington, Biz Buzz Seattle, WA
Marketing Specialist Nov 2019 - Feb 2019
• Utilized data gathered from competitive analysis to create rebranding and marketing strategy by developing target persona, overseeing logo redesign, and creating new brand visual identity.
• Designed flyer materials for recruitment events projected to increase student organization awareness on campus by 50%.
SUMMARY OF QUALIFICATIONS
• Excellent written and verbal communication abilities
• Project management and strategic planning
• Strong analytical and problem-solving skills
• Ability to grasp and apply new concepts efficiently
• Adobe Creative Cloud (InDesign, Illustrator)
• Certifications: Google AdWords Fundamentals, Google Garage: Fundamentals of Digital Marketing
• Microsoft Suite (Excel, PowerPoint, Word)
• Marketo
• WordPress
Kelly Nguyen
------------ •------------ • ------------/in/ke-nguyen • Seattle, WA
EDUCATION
Michael G. Foster School of Business, University of Washington Seattle, WA
B.A. in Business Administration with Marketing Emphasis, Minor in Diversity Alumni; June 2019
• Cumulative GPA: 3.5
WORK EXPERIENCE
University of Washington, Department of Recreation Seattle, WA
Marketing & Communications Lead Feb 2019 - Present
• Led initiatives to increase faculty engagement by identifying customer segmentation and outreach platforms, conducting market research, and deriving insights from user data. Projected to increase faculty class enrollment by 5%.
• Collaborated with program directors to develop training guides and marketing materials for outreach events to increase brand visibility on campus by up to 20%.
• Assumed interim project management role to monitor and prioritize incoming marketing requests, structure project teams, and manage timely project execution and deliverables.
University of Washington, School of Social Work Seattle, WA
Student Assistant Nov 2015 - Mar 2019
• Created and updated weekly digital newsletter with over 600 student subscribers.
• Managed cross-functional communication with staff to ensure accurate schedule and appointment management.
• Prepared data entries to ensure departmental efficiencies.
Trupanion Pet Insurance Seattle, WA
Digital Marketing Intern Jun 2018 – Sep 2018
• Collaborated with department leads to launch SMS message campaign by creating outreach schedules, developing progress reports, and improving project performance based on customer feedback, resulting in enrollment of 20 new customers.
• Led and executed marketing initiative and used insights derived from customer data metrics to develop beta, text-message campaign.
• Launched project to increase user engagement by designing landing page for text-message marketing campaigns, building performance report, and presenting final findings to communication team. Project increased user engagement by 6%.
CASE PROJECT EXPERIENCE
University of Washington, Consulting and Business Development Center Seattle, WA
Consultant Jan 2019 - Mar 2019
• Performed root cause analysis methods to identify core business issues preventing continued growth for local Seattle business with 200K annual revenue.
• Developed and distributed customer surveys, using insights to identify company strengths and evaluate potential successful expansion locations.
• Led Instagram analytics initiative to create social media posting schedule, identified platforms to improve posting efficiency, and created relevant KPIs, resulting in an increase in social media post engagement by 10%.
University of Washington, Biz Buzz Seattle, WA
Marketing Specialist Nov 2019 - Feb 2019
• Utilized data gathered from competitive analysis to create rebranding and marketing strategy by developing target persona, overseeing logo redesign, and creating new brand visual identity.
• Designed flyer materials for recruitment events projected to increase student organization awareness on campus by 50%.
SUMMARY OF QUALIFICATIONS
• Excellent written and verbal communication abilities
• Project management and strategic planning
• Strong analytical and problem-solving skills
• Ability to grasp and apply new concepts efficiently
• Adobe Creative Cloud (InDesign, Illustrator)
• Certifications: Google AdWords Fundamentals, Google Garage: Fundamentals of Digital Marketing
• Microsoft Suite (Excel, PowerPoint, Word)
• Marketo
• WordPress