Kayla Reynolds
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Kayla Reynolds

Experience
Kayla Reynolds------------ K------------
Le Book Creative Services Coordinator, September 2019- present
Growing the brand through partnership/ outreach marketing and execution of trade shows. Responsible for leading 4 person team to develop outreach marketing strategies, b2b communication, overseeing production (ie: contacting venues, acquiring sponsorship, developing creative content, etc.)
Eberjey Field Merchandiser, January 2019- sept 2019
Field merchandiser for top wholesale accounts in the NYC area. Partner with the store leadership on training tools for store team in visual merchandising, maximize space allocation, drive capture rate, and sales. Responsibilities include conducting weekly store visits, use of visual displays and merchandise setups to tell brand story, analyzing sales trends, ability to plan, organize and effectively present ideas, concepts in both verbal and written form.
Market Connect Group Freelance Visual Merchandiser, August 2018- August 2019
Identify product presentation and fixturing opportunities to enhance the store appearance and provide visual merchandising direction. Responsibilities include ?stock replenishment, refreshing mannequins, executing new store set ups, collaborate with store management, provide market intelligence on new product placement, visual/fixture presentation, and marketing strategies. Ability to use visual merchandising skills to showcase brands and products on the retail floor to drive sales. Retailers serviced include: Levi’s, Men’s Warehouse, Belk, Macy’s, Dillard’s, Target
Gifts by Royalty Temporary Trade Show Sales Rep, May 2018- May 2019
Acquired trade show experience in both women and children apparel and gifts markets. Responsibilities include closing sales, writing purchase orders, preparing products to make them showroom ready, product knowledge, and building relationships with new and existing buyers. This position requires exceptional customer service and communication skills, attention to detail, visual merchandising knowledge, and basic retail math.
Winston Retail Freelance Visual Merchandiser, August 2017- July 2018
Gained experience in visual merchandising, brand displays, and styling on figure mannequins. Responsibilities include conducting store visits, updating floor sets and displays, maintaining knowledge of up to date trends in fashion/visual merchandising, submitting reports, and knowledge of brands (ie; Calvin Klein, Crocs, Under Armour)
Sandbox Studio Merchandise Coordinator, May 2017- April 2018
Responsible for all fashion and home goods samples that enter ecommerce photography studio. executed check in and return of product samples, placing products on appropriate photography set, as well as assists with prep and styling clothes for on set models. Must be Highly organized, a collaborative team player, ability to switch gears quickly and efficiently while handling multiple, concurrent tasks under tight timelines.
Victoria Beckham New York Fashion Week FW17 Intern
Was selected to be an intern for the Victoria Beckham NYFW show. assisted in styling and dressing models for casting, go sees, fittings, and presentation. This position required paying close attention to detail, superior organization skills to keep studio showroom organized, and the ability to multitask in a fast environment.
Lucky Brand Part Time Visual Manager, September 2016- June 2017
Part of management team in the store. Oversaw visual displays and floor set. Ability to maximize store space allocation, functionality to drive sales. requires strong leadership abilities, and a strong understanding of product presentation and merchandising trends.
Tiffany Brown Designs New York Fashion Week Intern, February 2016
Was selected as an intern in preparation for New York Fashion Week Show for Fall/Winter 2016 line. Responsibilities included helping
designer style looks, selecting models, tracking pieces during the show, and sitting in for press interviews.
Dillard’s Sales Associate, October 2015 – June 2016
Had the opportunity to merchandise designer jewelry and handbags while working as a sales associate in the accessories department. Gained product knowledge of multiple brands including Brahmin, Fossil, Coach, and Michael Kors. Learned about styling people and building relationships with customers and became certified as a JAmes Avery Jewelry Specialist.
The Attic Apparel Intern, Summer 2015
Gained experience with visual presentation. Ability to Identify product presentation and fixturing opportunities to enhance the store appearance. became knowledgeable with styling customers, analyzing sales, identifying appropriate fixtures to maximize store space allocation, functionality and drive sales, processing/receiving shipments, and event planning. This internship requires a strong interest in fashion trends, ability to analyze data through excel, excellent communication skills, and the ability to multitask.
Sunglass Hut, Sales Associate, Key Holder, March 2014 – July 2015
Gained over a year of experience in retail sales. Position requires exceptional communication skills and the ability to meet sales goals. Learned a lot about problem solving, working in a fast paced sales environment,visual presentation, and selling on trend/ high end fashion brands (ie: Ray Ban, Oakley, Dolce and Gabbana, and Tom Ford).
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Skills
visual merchandising and displays with multi unit specialty retail chain, styling, rendering with Adobe illustrator and photoshop, space planning, advanced in Microsoft office and proficient in adobe creative suite programs, analyzing retail data, b2b and b2c sales, advanced retail math skills. Has experience with event planning, fashion photography.
Education
? Parsons School of Design New York, NY United States
Associates in Applied Science: Fashion Design Jan 2019
? The University of Memphis – Memphis, TN United States
Bachelor’s Degree: Apparel and Accessory Merchandising and Marketing, December 2017 ? Pattonville High School – Maryland Heights, MO United States
High School Diploma: General Studies, 2014