Kayla Ashman
MARKETING INTERN � SOCIAL MEDIA AND MARKETING INTERN
Sales & Marketing / High-Impact Presentations / Brand Management / Public Relations / eMarketing
Rising Business Development Professional with an engaging and enthusiastic appeal, recognized for building instant rapport. World-minded with the ability to support a large cause, bringing marketing ideas and concepts to fruition with rigorous work as a team member; specialized experience in Communications, Customer Service, Marketing, Trend Analysis, eMarketing, Strategic Planning, Promotions Coordination, Social Media and Client/Staff Relations. Self-motivated self-starter, outgoing personality, committed to high quality work and attentive to details. Demonstrated experience in:
Marketing and Promoting a Business
Marketing Communications Compelling Visual and Written Communications
Social Media Campaigns
Creative Writing
Marketing Materials
Social Media Marketing Development and Presence
Entrepreneurial Spirit
Advertising/Marketing Planning and Execution Fast Thinker
Hard-Working
Dedicated Team Member
Online-Driven Marketing Campaign Creation
Community Outreach Meet/Exceed Expectations and Deadlines
Optimize Social Media Campaigns
Tweaking Campaigns
Monitor Analytics and Social Media Engagement
Website Development Collaboration and Maintenance
eMarketing
Forecasting
Tracking
Attending Networking Events
EDUCATION
University of Mississippi; Oxford, Mississippi, B.S. in Marketing and Corporate Relations expected May 2020
Kappa Kappa Gamma
Relevant Coursework:
Micro/Macro Economics, Accounting, Marketing, Social Media Marketing, MIS and Management
Journalism Project Spring 2018, Instructor staged two (2) local businesses to create a marketing plan for; created memorable press releases, direct mail marketing promotions, social media posts to Instagram, Facebook and Twitter along with an outline on how to navigate public relations, brand management and how to increase online traffic and hits
RIDE Indoor Cycling; Austin, Texas, RIDE-IndoorC------------ Summers 2017 & 2018
Whether you're a cycling newbie or a vet, you'll find plenty of cycling variety at RIDE
LEAD � CUSTOMER SERVICE STAFF
� Served as an agent of genuine hospitality, which influenced success for both the guests� experience and company�s business
� Provided frontline customer service by greeting with a warm smile and friendly attitude while answering phones, taking requests, booking classes and providing assistance on how to get set-up
� Maintained a sharp awareness of both the spoken/unspoken needs of guests, immediately responding to concerns or inquiries
� Handled numerous customer issues at one time, maintaining composure while resolving concerns using tact and good judgment as well as deploying crisis management tactics resolving escalations
� Sold merchandise, accessories and future classes; balanced at the end of each shift, entering totals into an Excel spreadsheet
J. Crew; Austin, Texas, J------------ 2015-2016
An American multi-brand, multi-channel, specialty retailer
SALES ASSOCIATE
� Maintained a lively, upbeat, energetic and positive attitude; utilized a special talent in relating well with all types of individuals from various socioeconomic and cultural backgrounds
� Made valuable suggestions on product/merchandise placement as well as created memorable moments with every interaction by consistently going above-and-beyond expectation
� Created inviting displays for impulse buying as well as fronting shelves and transferring merchandise from store-to-store
� Provided excellent customer service, building client relationships that increased repeat business
� Increased patronage and customer satisfaction by implementing standards and cleanliness of the store
� Ran register, checking customers out and taking payments, which included cash, checks and credit cards
Nordstrom BP Fashion Board; Austin, Texas, N------------ 2012-2015
A chain of luxury department stores, also operating in Canada and headquartered in Seattle, Washington
FOCUS GROUP MEMBER
� Tasked with a variety of fashion projects, utilizing Nordstrom�s floor merchandise
� Collaboratively designed social media posts, participated in marketing activities on styles and what to wear when and where
� Created a Pinterest Boutique, pinging clothing and accessories; outlined targeted audience, business location, vision and presented to Nordstrom BP. Managers
AFFILIATIONS:Feed the Hunger; Austin Boxer Rescue; Habitat for Humanity; Austin Marketing Ladies Group; Head for the Cure; Ole Miss Student Marketing Association
ACTIVITIES:Cycling, Running and Walking
TECHNOLOGY:PC/Mac; Window, Mac OS X, MS Office, Access, HTML and Social Media�Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat and LinkedIn
MARKETING INTERN � SOCIAL MEDIA AND MARKETING INTERN
Sales & Marketing / High-Impact Presentations / Brand Management / Public Relations / eMarketing
Rising Business Development Professional with an engaging and enthusiastic appeal, recognized for building instant rapport. World-minded with the ability to support a large cause, bringing marketing ideas and concepts to fruition with rigorous work as a team member; specialized experience in Communications, Customer Service, Marketing, Trend Analysis, eMarketing, Strategic Planning, Promotions Coordination, Social Media and Client/Staff Relations. Self-motivated self-starter, outgoing personality, committed to high quality work and attentive to details. Demonstrated experience in:
Marketing and Promoting a Business
Marketing Communications Compelling Visual and Written Communications
Social Media Campaigns
Creative Writing
Marketing Materials
Social Media Marketing Development and Presence
Entrepreneurial Spirit
Advertising/Marketing Planning and Execution Fast Thinker
Hard-Working
Dedicated Team Member
Online-Driven Marketing Campaign Creation
Community Outreach Meet/Exceed Expectations and Deadlines
Optimize Social Media Campaigns
Tweaking Campaigns
Monitor Analytics and Social Media Engagement
Website Development Collaboration and Maintenance
eMarketing
Forecasting
Tracking
Attending Networking Events
EDUCATION
University of Mississippi; Oxford, Mississippi, B.S. in Marketing and Corporate Relations expected May 2020
Kappa Kappa Gamma
Relevant Coursework:
Micro/Macro Economics, Accounting, Marketing, Social Media Marketing, MIS and Management
Journalism Project Spring 2018, Instructor staged two (2) local businesses to create a marketing plan for; created memorable press releases, direct mail marketing promotions, social media posts to Instagram, Facebook and Twitter along with an outline on how to navigate public relations, brand management and how to increase online traffic and hits
RIDE Indoor Cycling; Austin, Texas, RIDE-IndoorC------------ Summers 2017 & 2018
Whether you're a cycling newbie or a vet, you'll find plenty of cycling variety at RIDE
LEAD � CUSTOMER SERVICE STAFF
� Served as an agent of genuine hospitality, which influenced success for both the guests� experience and company�s business
� Provided frontline customer service by greeting with a warm smile and friendly attitude while answering phones, taking requests, booking classes and providing assistance on how to get set-up
� Maintained a sharp awareness of both the spoken/unspoken needs of guests, immediately responding to concerns or inquiries
� Handled numerous customer issues at one time, maintaining composure while resolving concerns using tact and good judgment as well as deploying crisis management tactics resolving escalations
� Sold merchandise, accessories and future classes; balanced at the end of each shift, entering totals into an Excel spreadsheet
J. Crew; Austin, Texas, J------------ 2015-2016
An American multi-brand, multi-channel, specialty retailer
SALES ASSOCIATE
� Maintained a lively, upbeat, energetic and positive attitude; utilized a special talent in relating well with all types of individuals from various socioeconomic and cultural backgrounds
� Made valuable suggestions on product/merchandise placement as well as created memorable moments with every interaction by consistently going above-and-beyond expectation
� Created inviting displays for impulse buying as well as fronting shelves and transferring merchandise from store-to-store
� Provided excellent customer service, building client relationships that increased repeat business
� Increased patronage and customer satisfaction by implementing standards and cleanliness of the store
� Ran register, checking customers out and taking payments, which included cash, checks and credit cards
Nordstrom BP Fashion Board; Austin, Texas, N------------ 2012-2015
A chain of luxury department stores, also operating in Canada and headquartered in Seattle, Washington
FOCUS GROUP MEMBER
� Tasked with a variety of fashion projects, utilizing Nordstrom�s floor merchandise
� Collaboratively designed social media posts, participated in marketing activities on styles and what to wear when and where
� Created a Pinterest Boutique, pinging clothing and accessories; outlined targeted audience, business location, vision and presented to Nordstrom BP. Managers
AFFILIATIONS:Feed the Hunger; Austin Boxer Rescue; Habitat for Humanity; Austin Marketing Ladies Group; Head for the Cure; Ole Miss Student Marketing Association
ACTIVITIES:Cycling, Running and Walking
TECHNOLOGY:PC/Mac; Window, Mac OS X, MS Office, Access, HTML and Social Media�Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat and LinkedIn