Kasey Hewitt Resume
KASEY ERIN HEWITT
Astoria, NY 11102 | ------------
------------ | ------------/in/kasey-hewitt/
Education
Pace University | Master of Science, Social Media and Mobile Marketing
May 2020
GPA: 3.8
St. John’s University | Bachelor of Science, Advertising Communications
May 2018
GPA: 3.8 – Magna Cum Laude
Experience
MARKETING AND PROMOTIONS INTERN May 2019-Present
CHRISTINE VALMY INTERNATIONAL SCHOOL
New York, New York
• Manage email marketing on Mad Mimi, tracking analytics, importing new leads and tracking bounce rates, opt outs, etc.
• Assist in the development of new e-commerce and CMS sites including developing marketing materials, writing copy and consistently utilizing Shopify and Word Press for content creation.
• Support Head of Marketing in creating and initiating strategies to promote seminars and courses.
• Utilize Adobe Photoshop for creative and marketing promotional materials.
• Consistently building online presence and maintaining engagement on all social media platforms including Facebook, Instagram, Linkedin, Twitter and YouTube.
• Research industry statistics for blogs and internal insights.
SOCIAL AND MOBILE STRATEGIST INTERN November 2018-March 2019
SAINT LUNA SPIRITS
New York, New York
• Developed and created content including photos, videos while managing engagement before the public launch of the company for all social pages.
• Researched and manage company’s brand book and marketing materials
• Research and execute awards, trade shows, sponsorship opportunities, and global distributors
SOCIAL MEDIA COORDINATOR June 2018-December 2018
SALON AKS
New York, New York
• Managed the marketing operations while gaining hundreds of new followers, increasing viewership, and increasing sales through social media strategy.
• Recruited beauty, fashion and lifestyle influencers for partnerships.
• Developed and scheduled social media content by capturing and editing content while also tracking content performance and analytics on Hootsuite and Google Analytics.
SENIOR MARKETING/ADVERTISING INTERN August 2016-June 2018
FURMAN ROTH
New York, New York
• Placed radio insertion orders and monitored media traffic.
• Acquired research and insights for RFPs and campaigns.
• Constantly formulated excel spreadsheets to monitor and organize daily administration duties within the agency.
Volunteer Activities
Lubin Women in Leadership: Director of Marketing and Social Media
St. Mel’s Liturgical Mentorship, Love Hope Strength, City Harvest, Ronal McDonald House
Core Competencies & Certifications
Microsoft Office (Word, Excel, PowerPoint, Outlook, One Note), Adobe Photoshop, Adobe Illustrator, Shopify, Canva, Email Marketing (Mad Mimi, Constant Contact), Hootsuite, Google Analytics, Agora Pulse, HIPPA Awareness for Mental Health, Facebook Blueprint Course, Instagram, Facebook, Twitter, Snapchat, Pinterest, LinkedIn, Social Media strategy, Content Creation, Media Planning and Scheduling, Grassroots Marketing, Customer Service, Time Management, Public Speaking, Organization, Adaptability, Beauty Communications and Marketing, Word Press.
KASEY ERIN HEWITT
Astoria, NY 11102 | ------------
------------ | ------------/in/kasey-hewitt/
Education
Pace University | Master of Science, Social Media and Mobile Marketing
May 2020
GPA: 3.8
St. John’s University | Bachelor of Science, Advertising Communications
May 2018
GPA: 3.8 – Magna Cum Laude
Experience
MARKETING AND PROMOTIONS INTERN May 2019-Present
CHRISTINE VALMY INTERNATIONAL SCHOOL
New York, New York
• Manage email marketing on Mad Mimi, tracking analytics, importing new leads and tracking bounce rates, opt outs, etc.
• Assist in the development of new e-commerce and CMS sites including developing marketing materials, writing copy and consistently utilizing Shopify and Word Press for content creation.
• Support Head of Marketing in creating and initiating strategies to promote seminars and courses.
• Utilize Adobe Photoshop for creative and marketing promotional materials.
• Consistently building online presence and maintaining engagement on all social media platforms including Facebook, Instagram, Linkedin, Twitter and YouTube.
• Research industry statistics for blogs and internal insights.
SOCIAL AND MOBILE STRATEGIST INTERN November 2018-March 2019
SAINT LUNA SPIRITS
New York, New York
• Developed and created content including photos, videos while managing engagement before the public launch of the company for all social pages.
• Researched and manage company’s brand book and marketing materials
• Research and execute awards, trade shows, sponsorship opportunities, and global distributors
SOCIAL MEDIA COORDINATOR June 2018-December 2018
SALON AKS
New York, New York
• Managed the marketing operations while gaining hundreds of new followers, increasing viewership, and increasing sales through social media strategy.
• Recruited beauty, fashion and lifestyle influencers for partnerships.
• Developed and scheduled social media content by capturing and editing content while also tracking content performance and analytics on Hootsuite and Google Analytics.
SENIOR MARKETING/ADVERTISING INTERN August 2016-June 2018
FURMAN ROTH
New York, New York
• Placed radio insertion orders and monitored media traffic.
• Acquired research and insights for RFPs and campaigns.
• Constantly formulated excel spreadsheets to monitor and organize daily administration duties within the agency.
Volunteer Activities
Lubin Women in Leadership: Director of Marketing and Social Media
St. Mel’s Liturgical Mentorship, Love Hope Strength, City Harvest, Ronal McDonald House
Core Competencies & Certifications
Microsoft Office (Word, Excel, PowerPoint, Outlook, One Note), Adobe Photoshop, Adobe Illustrator, Shopify, Canva, Email Marketing (Mad Mimi, Constant Contact), Hootsuite, Google Analytics, Agora Pulse, HIPPA Awareness for Mental Health, Facebook Blueprint Course, Instagram, Facebook, Twitter, Snapchat, Pinterest, LinkedIn, Social Media strategy, Content Creation, Media Planning and Scheduling, Grassroots Marketing, Customer Service, Time Management, Public Speaking, Organization, Adaptability, Beauty Communications and Marketing, Word Press.