Karina Nyman Resume
Karina V. Nyman
1600 Clarendon Blvd. ● Arlington, VA 22209 ●------------ ● ------------
Digital Marketer with 2 years of experience supporting campaigns using SEO-conscious content generation, PR outreach, and social media skills. Ready to work directly with clients that need support in a variety of marketing/communications services, building long term, trusted relationships and becoming a well-rounded strategist. Ability to integrate into existing interdisciplinary teams that require communication between project managers, clients, technical positions, and creative positions that make the marketing campaign a success.
Copywriting ● Social Media ● Outreach Campaigns ● Search Engine Optimization ●Keyword Research ●Link Building ● B2B Marketing ● B2C Marketing ● Content Lead Generation
321 Web Marketing Fairfax, VA 05/2019-Present
Digital Marketer (Contract)
Aids the digital marketing and website development departments with SEO and content marketing techniques such as content generation and dissemination, Google Analytics, social media marketing, search engine optimization, and email marketing campaigns. Supported marketing agency operations by enhancing my knowledge specifically on HTML, WordPress, Yoast SEO, Adobe Creative Suite, Ahrefs, and MailChimp to help edit, create, and communicate marketing materials for existing and prospective clients. Performed basic client outreach campaigns to advance exposure in the community while generating website traffic and tracking interaction in CRM tool.
Edited and posted a minimum of 20 SEO-conscious 800-word blogs each month.
Drafted 100 to 300 SEO-conscious 600-word articles each month for managing editor.
Drafted 20 SEO-conscious 400-word Press Releases each month for managing editor.
Selected, compressed, and optimized 500 images for website content using Adobe Photoshop and WordPress.
Learned on-page SEO rules as outlined by company that specializes in SEO and data analytics.
Learned best practices for supporting different industries including legal, IT, nonprofit, financial, insurance, healthcare, and lifestyle.
Learned how to work in a Scrum environment with an interdisciplinary team.
Auburn Campus Recreation Auburn, AL 01/2019-05/2019
Supported marketing department in providing a holistic college experience by engaging college students using digital marketing assets such as the organization’s blog. Promoted Campus Recreation Center Events including intramural sports, in addition to health and wellness events. Wrote/edited social media posts, promotional copy, video/audio scripts, news releases, and blog posts.
Planned and led a promotional mini-series of 15 videos to demonstrate exercise equipment for campus recreation newcomers to be displayed on the Instagram T.V channel.
Curated/wrote and scheduled approximately 150 social media posts per week on four active social media channels.
Auburn Alumni Association Auburn, AL 01/2019-05/2019
Assisted in marketing efforts to gain membership to the university-wide Alumni Association and local alumni hubs to create an inclusive alumni network; worked on key marketing channels, such as the magazine, social media, and event promotions.
Administered the association’s social media outlets including Facebook, Twitter, Instagram, and LinkedIn.
Obtained valuable public relations and communications skills through event planning, membership, marketing, outreach, awards, teamwork, networking, and board association.
Scheduled and coordinated social media outreach through Hootsuite and MailChimp.
KISS Auburn, AL 09/2018-12/2018
Contributed to the roll-out of the new KISS imPRESS product by representing the brand for Auburn students.
Stimulated brand sales by hosting up to 20 events and disseminating 450 items across campus per week.
Provided hand-to-hand sampling in high-profile areas via tabling or guerilla marketing methods to help boost awareness on campus.
Utilized social media to endorse imPRESS brand and increase student awareness.
B.A. Communications, Public Administration Minor 08/2015-05/2019
Auburn University, Auburn, AL
Adobe Photoshop - Beginner
Adobe InDesign - Beginner
HTML - Beginner
WordPress (Editor/SEO Role) - Beginner
Microsoft Office Suite - Expert
Google Office Suite - Expert
Hootsuite - Intermediate
AWARDS AND COMMUNITY INVOLVEMENT
Dean’s List: Spring, Summer, Fall Semesters 2018, Auburn University College of Liberal Arts
Member, Women in Technology
Member, American Marketing Association
Member, Public Relations Society of America
Lead Coordinator, Alzheimer’s Association
Panhellenic Delegate, Sigma Kappa Sorority
Assistant Vice President of New Member Education, Sigma Kappa Sorority
Assistant Coordinator, Gerontology