Justin Arcilla Digital Marketing Resume
no image
Location: Jersey City, NJ, USA
School: Rutgers University- New Brunswick
Field of Study: Marketing

Justin Arcilla Digital Marketing Resume

Justin Arcilla
393 Ogden Avenue # 1 · Jersey City, NJ 07307
------------ · ------------ · ------------/in/jarcilla/ ·
------------

Experience

JENNY SAYQUA STUDIO Jersey City, NJ
Digital Marketing Intern 12/19 – Present

● Launched and simplified the language of product listings on B2C sales channels such as Shopify
website, Facebook Marketplace, Instagram Shopping, and Amazon Marketplace
● Redesigned Shopify website to improve overall aesthetic and highlight merchandise
● Spearheaded marketing campaign that includes social media, advertisements, and website Increased
average organic reach by 21% and online sales by 15%
● Directed production of cross-channel media for advertisements on website and social media
● Researched target customers using a tracking pixel along with Facebook Analytics and Shopify Analytics
● Designed and streamlined product line sheet and lookbook for B2B, increased sales by 300%
● Provided thought leadership for brand management, product positioning, and strategy for leadership
TJ WEB MEDIA New Brunswick, NJ
Search Engine Optimization Intern 9/18 – 12/18
● Optimized website and raised Search Engine Ranking Position (SERP) from page 5 to page 1 on Google
● Tweaked meta-tags and geo-tags to boost blog articles for keywords and locations
● Redesigned layout of pages to improve readability scores and aesthetic

Education

RUTGERS UNIVERSITY New Brunswick, NJ
Bachelor of Science: Marketing GPA: 3.13
Concentration: Entrepreneurship
Certificate: Music Technology

Courses

● Marketing:
▪ Digital Marketing, Marketing Strategy and Decisions, Marketing Research
▪ Consumer Behavior, Social Media & Mobile Marketing, Brand Management

● Entrepreneurship:
▪ Managing Growing Ventures, Creativity, Innovation, & Entrepreneurship

● Certifications:
▪ Hootsuite Platform Certified

Expertise

● Marketing:
▪ Content Management Systems: Shopify, WordPress, Wix
▪ Analytics: Shopify, Facebook, Instagram
▪ Digital Marketing: Facebook Business Advertisements, Google Ads – Keyword Planner

● Software:

▪ Media: Adobe Photoshop and Lightroom, Affinity Designer and Publisher, FL Studio, ProTools
▪ Content Management Systems: WordPress, Shopify
▪ Productivity: Microsoft Office: Word, PowerPoint, Excel, Google Suite

● Programming Languages:
▪ HTML, CSS, JavaScript, SQL

Justin Arcilla, Digital Marketing, E-Commerce, Marketing