Justin Arcilla Digital Marketing Resume
Justin Arcilla
393 Ogden Avenue # 1 � Jersey City, NJ 07307
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Experience
JENNY SAYQUA STUDIO Jersey City, NJ
Digital Marketing Intern 12/19 � Present
? Launched and simplified the language of product listings on B2C sales channels such as Shopify
website, Facebook Marketplace, Instagram Shopping, and Amazon Marketplace
? Redesigned Shopify website to improve overall aesthetic and highlight merchandise
? Spearheaded marketing campaign that includes social media, advertisements, and website Increased
average organic reach by 21% and online sales by 15%
? Directed production of cross-channel media for advertisements on website and social media
? Researched target customers using a tracking pixel along with Facebook Analytics and Shopify Analytics
? Designed and streamlined product line sheet and lookbook for B2B, increased sales by 300%
? Provided thought leadership for brand management, product positioning, and strategy for leadership
TJ WEB MEDIA New Brunswick, NJ
Search Engine Optimization Intern 9/18 � 12/18
? Optimized website and raised Search Engine Ranking Position (SERP) from page 5 to page 1 on Google
? Tweaked meta-tags and geo-tags to boost blog articles for keywords and locations
? Redesigned layout of pages to improve readability scores and aesthetic
Education
RUTGERS UNIVERSITY New Brunswick, NJ
Bachelor of Science: Marketing GPA: 3.13
Concentration: Entrepreneurship
Certificate: Music Technology
Courses
? Marketing:
? Digital Marketing, Marketing Strategy and Decisions, Marketing Research
? Consumer Behavior, Social Media & Mobile Marketing, Brand Management
? Entrepreneurship:
? Managing Growing Ventures, Creativity, Innovation, & Entrepreneurship
? Certifications:
? Hootsuite Platform Certified
Expertise
? Marketing:
? Content Management Systems: Shopify, WordPress, Wix
? Analytics: Shopify, Facebook, Instagram
? Digital Marketing: Facebook Business Advertisements, Google Ads � Keyword Planner
? Software:
? Media: Adobe Photoshop and Lightroom, Affinity Designer and Publisher, FL Studio, ProTools
? Content Management Systems: WordPress, Shopify
? Productivity: Microsoft Office: Word, PowerPoint, Excel, Google Suite
? Programming Languages:
? HTML, CSS, JavaScript, SQL
Justin Arcilla
393 Ogden Avenue # 1 � Jersey City, NJ 07307
------------ � ------------ � ------------/in/jarcilla/ �
------------/drive/u/0/folders/1VYLVMZDoK8zk9Li2kGGeuuckTXUtFkxV
Experience
JENNY SAYQUA STUDIO Jersey City, NJ
Digital Marketing Intern 12/19 � Present
? Launched and simplified the language of product listings on B2C sales channels such as Shopify
website, Facebook Marketplace, Instagram Shopping, and Amazon Marketplace
? Redesigned Shopify website to improve overall aesthetic and highlight merchandise
? Spearheaded marketing campaign that includes social media, advertisements, and website Increased
average organic reach by 21% and online sales by 15%
? Directed production of cross-channel media for advertisements on website and social media
? Researched target customers using a tracking pixel along with Facebook Analytics and Shopify Analytics
? Designed and streamlined product line sheet and lookbook for B2B, increased sales by 300%
? Provided thought leadership for brand management, product positioning, and strategy for leadership
TJ WEB MEDIA New Brunswick, NJ
Search Engine Optimization Intern 9/18 � 12/18
? Optimized website and raised Search Engine Ranking Position (SERP) from page 5 to page 1 on Google
? Tweaked meta-tags and geo-tags to boost blog articles for keywords and locations
? Redesigned layout of pages to improve readability scores and aesthetic
Education
RUTGERS UNIVERSITY New Brunswick, NJ
Bachelor of Science: Marketing GPA: 3.13
Concentration: Entrepreneurship
Certificate: Music Technology
Courses
? Marketing:
? Digital Marketing, Marketing Strategy and Decisions, Marketing Research
? Consumer Behavior, Social Media & Mobile Marketing, Brand Management
? Entrepreneurship:
? Managing Growing Ventures, Creativity, Innovation, & Entrepreneurship
? Certifications:
? Hootsuite Platform Certified
Expertise
? Marketing:
? Content Management Systems: Shopify, WordPress, Wix
? Analytics: Shopify, Facebook, Instagram
? Digital Marketing: Facebook Business Advertisements, Google Ads � Keyword Planner
? Software:
? Media: Adobe Photoshop and Lightroom, Affinity Designer and Publisher, FL Studio, ProTools
? Content Management Systems: WordPress, Shopify
? Productivity: Microsoft Office: Word, PowerPoint, Excel, Google Suite
? Programming Languages:
? HTML, CSS, JavaScript, SQL