John Swedin
PROFESSIONAL EXPERIENCE
Marketing Coordinator
Achieve IT Solutions � Port Jefferson, NY
� Analyzed and optimized campaigns to meet and/or exceed objectives, including social media, direct mail, and email marketing
� Coordinated all aspects of marketing campaign, network contacts, partners and vendors as well as creating and maintaining marketing materials and analytics
� Understand Google Adwords, Google Analytics, Facebook Advertising, Instagram Ads, and LinkedIn Ads
Assistant Director of Media Production & Event Coverage
The Blackbird Film Festival - Cortland,NY
� Oversaw Media Production team as they implemented new and engaging media such as, promotional clips, film bumpers, trailers, short features and television and radio advertisements
� Booked entertainment for film festival
� Conducted interviews for internship candidates
Public Relations Intern
Autumn Communications � New York, NY
� Tracked digital and print coverage
� Created media lists and social media campaigns
� Reviewed and drafted press materials
� Assisted in event planning, developing social media displays and campaigns, and drafting and submitting targeted pitches
Fire Mic Music Festival - Cortland, NY
WSUC-FM
� Secured performers for first ever student and acclaimed artist music festival
� Managed all aspects of booking and promotions, including ticketing, flyer design and social media promotion
� Founded and managed student music festival on a shoe-string budget
� Delegated event planning tasks to other board members and created a time-slot schedule
� Created successful social media, television and radio campaigns
ORGANIZATIONS
WSUC 90.5 The Dragon
� President/Station Manager
� Host and Producer of own radio show broadcast titled �Here�s Johnny�
� Conducted efficient, purposeful and organized weekly meetings with 25+ in attendance
� Fostered teamwork, delegated and oversaw committees to completion
� Monitored programming activities by ensuring every student adhered to FCC rules and regulations
� Renewed FCC station license as well as upload quarterly issues and programs list into online inspection file
Cortland Television Station
� Producer/Editor/Writer
� Created and marketed advertisements for television shows and commercials for Channel 20
EDUCATION
State University of New York at Cortland
Bachelor of Arts and Sciences in Digital Communication Studies
� Concentration in Public Relations, Advertising, and Media Production
� Minor in Management
� The National Society of Leadership and Success
SKILLS
- Marketing
- Promotions
- Multitasking
- Problem Solving
- Microsoft Office Suite - DaVinci Resolve
- Google Documents
- Production
- Adobe Premiere
- Adobe Photoshop - Adobe Audition
- Final Cut Pro
- Cision
- Mailchimp
- Play Guitar
- Motion
- Audacity
- Social Media
- Serato DJ
- G-Mail
- Dropbox
PROFESSIONAL EXPERIENCE
Marketing Coordinator
Achieve IT Solutions � Port Jefferson, NY
� Analyzed and optimized campaigns to meet and/or exceed objectives, including social media, direct mail, and email marketing
� Coordinated all aspects of marketing campaign, network contacts, partners and vendors as well as creating and maintaining marketing materials and analytics
� Understand Google Adwords, Google Analytics, Facebook Advertising, Instagram Ads, and LinkedIn Ads
Assistant Director of Media Production & Event Coverage
The Blackbird Film Festival - Cortland,NY
� Oversaw Media Production team as they implemented new and engaging media such as, promotional clips, film bumpers, trailers, short features and television and radio advertisements
� Booked entertainment for film festival
� Conducted interviews for internship candidates
Public Relations Intern
Autumn Communications � New York, NY
� Tracked digital and print coverage
� Created media lists and social media campaigns
� Reviewed and drafted press materials
� Assisted in event planning, developing social media displays and campaigns, and drafting and submitting targeted pitches
Fire Mic Music Festival - Cortland, NY
WSUC-FM
� Secured performers for first ever student and acclaimed artist music festival
� Managed all aspects of booking and promotions, including ticketing, flyer design and social media promotion
� Founded and managed student music festival on a shoe-string budget
� Delegated event planning tasks to other board members and created a time-slot schedule
� Created successful social media, television and radio campaigns
ORGANIZATIONS
WSUC 90.5 The Dragon
� President/Station Manager
� Host and Producer of own radio show broadcast titled �Here�s Johnny�
� Conducted efficient, purposeful and organized weekly meetings with 25+ in attendance
� Fostered teamwork, delegated and oversaw committees to completion
� Monitored programming activities by ensuring every student adhered to FCC rules and regulations
� Renewed FCC station license as well as upload quarterly issues and programs list into online inspection file
Cortland Television Station
� Producer/Editor/Writer
� Created and marketed advertisements for television shows and commercials for Channel 20
EDUCATION
State University of New York at Cortland
Bachelor of Arts and Sciences in Digital Communication Studies
� Concentration in Public Relations, Advertising, and Media Production
� Minor in Management
� The National Society of Leadership and Success
SKILLS
- Marketing
- Promotions
- Multitasking
- Problem Solving
- Microsoft Office Suite - DaVinci Resolve
- Google Documents
- Production
- Adobe Premiere
- Adobe Photoshop - Adobe Audition
- Final Cut Pro
- Cision
- Mailchimp
- Play Guitar
- Motion
- Audacity
- Social Media
- Serato DJ
- G-Mail
- Dropbox