Jim Quiggins
Jim Quiggins
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Professional Summary: Executive MBA Candidate and marketing leader with over 15 years of success partnering, collaborating, negotiating, and mediating among stakeholders. Proven success delivering brand development and higher than average returns on investments with a history of adapting to rapidly changing environments while creating innovative communications, marketing, and public relations efforts. Excellent written, and interpersonal communicator. Hands-on leader and mentor with a history of seeing around corners and effectively using real world as classroom. Known for analyzing trends and accurately predicting results. Consummate learner continually seeking new skills and best practices. Positive self-starter who remains optimistic under pressure.
Experience
MARKETING CONSULTANT, Louisville, KY January 2018 –Present
Provide marketing, communications, public relations, strategy, brand, and creative direction for clients. Manage E-commerce builds and software implementation. Other services include photography, content writing, press releases, event planning, promotions, social media, web design, SEO, SEM, and graphic design as well as supervising agencies and vendors in completion of contracts to maximize marketing investments for clients.
Client successes include:
• Supervised completion of previously stalled web development projects by identifying challenges and actively managing overseas developers and content creators to successfully solve issues.
• Identified keyword strategy to improve organic search rankings for client’s website.
• Improved brand social media engagement through managed content creation for target audiences.
Vice President of Marketing
SHOE SENSATION, INC.
Jeffersonville, IN
June 2012 – June 2017
Led marketing, brand, public relations, and communications strategy, planning, and execution driving 300% company growth and 8 consecutive years of comparative store increases. Mentored marketing personnel and social media team to manage projects, vendors, and budgets. Used P&L results and ROI (Return on Investment) including KPIs (Key Performance Indicators) to develop strategic marketing recommendations for board of directors. Spearheaded company public relations communications strategy and influencers. Ensured all stakeholder’s visions were represented in final marketing, communications, and public relations plans.
Key accomplishments:
• Delivered over 200% increase in return on investment as concept development and editorial lead for all marketing, communications and public relations marketing programs including SEO, SEM, email automation, print, radio, television, social media, direct mail, digital marketing, in-store marketing, and public relations.
• Increased traffic, activation, acquisitions, and conversion KPIs resulting in a sales increase of 20% with implementation of CRM (Customer relationship management) marketing automation program.
• Designed UI (user interface) and customer relationship management system improvements driven by analytics and KPIs (Key Performance Indicators) resulting in 50% conversion increase.
• Developed experiential engagement strategy targeting customers in local communities at events and festivals resulting in 25% increases in traffic and conversions following events.
• Developed strategic communication materials and product presentations for BtoB sales leading to 150% increase in year over year Work & Safety business.
• Established successful social media communications strategy and storytelling methodology resulting in more than doubling followers for social media channels year over year.
• Negotiated overall 10% reduction in rates for traditional marketing and in-store point of purchase program enabling reallocation of spend to digital media.
SHOE SENSATION, INC.
Jeffersonville, IN
March 2007 – June 2012
Advertising Director
Marketing, communications, and public relations leader for a rapidly growing retail company. Delivered increased customer footsteps, web traffic, conversion, and sales from communications, marketing, and public relations efforts driving company to comparative store gains at a rate well above industry peers. Mentored marketing personnel and social media team to manage projects, vendors and budgets for employee communications, media buys, in-store point of purchase, digital marketing, printing, direct mail, experiential, radio and television ensuring all efforts were accurate and timely. Performed SEO and SEM content refinement. Planned, managed and reported marketing P&L.
Key accomplishments:
• Facilitated charitable partnerships—including communicating plans and results to all stakeholders—resulting in 50% year over year sales increases in pilot locations.
• Negotiated increases in cooperative advertising funds by partnering with vendors to expand advertising reach.
• Created store associate incentive contests which engaged and invested teams of associates resulting in 25%-50% sales increases and improved employee retention.
• 100% increase in return on investment from traditional media with improved creative and refined targeting.
• Improved visual effectiveness of in-store marketing materials resulting in conversion increases of up to 50%.
• Maintained tight tolerances on marketing budget by identifying opportunities and overcoming challenges to expand marketing reach per dollar and increase return on marketing investment.
MARKETING CONSULTANT
Lexington, KY and Los Angeles, CA
January 2001 –March 2007
Communications, Marketing, and Public Relations Consultant— Provided global marketing, communications, public relations, strategy and creative direction for clients. Industries served included: textiles, distilled spirits, wine and beer, restaurant, and musical instruments. Managed E commerce builds and software implementation for clients. Other services included photography, content writing, press releases, event planning and promotion, web design, SEO, SEM and graphic design as well as supervising agencies and vendors in completion of contracts to maximize marketing investments for clients.
Education
University of Kentucky / Lexington, KY
o Masters of Business Administration - Executive MBA, Class of 2020
Eastern Kentucky University / Richmond, KY
o Bachelor’s Degree, Journalism
Skills
Leadership, People Management, Mentoring, Coaching, Strategy, Emotional Intelligence, Creative Thinking, Public Relations, Cross Functional Collaboration, Innovation, Engagement, Writing, Photography, Marketing, Project Management, Marketing Evaluation, Digital Marketing, Digital Strategy, Direct Response Marketing, Adobe Creative Suite, Microsoft Office, Design, WordPress, Magento, Shopify, User Experience, Marketing Strategy, Budget Planning and Management, Customer Relationship Management
Jim Quiggins
------------
------------/in/jim-quiggins/
------------/
------------
Professional Summary: Executive MBA Candidate and marketing leader with over 15 years of success partnering, collaborating, negotiating, and mediating among stakeholders. Proven success delivering brand development and higher than average returns on investments with a history of adapting to rapidly changing environments while creating innovative communications, marketing, and public relations efforts. Excellent written, and interpersonal communicator. Hands-on leader and mentor with a history of seeing around corners and effectively using real world as classroom. Known for analyzing trends and accurately predicting results. Consummate learner continually seeking new skills and best practices. Positive self-starter who remains optimistic under pressure.
Experience
MARKETING CONSULTANT, Louisville, KY January 2018 –Present
Provide marketing, communications, public relations, strategy, brand, and creative direction for clients. Manage E-commerce builds and software implementation. Other services include photography, content writing, press releases, event planning, promotions, social media, web design, SEO, SEM, and graphic design as well as supervising agencies and vendors in completion of contracts to maximize marketing investments for clients.
Client successes include:
• Supervised completion of previously stalled web development projects by identifying challenges and actively managing overseas developers and content creators to successfully solve issues.
• Identified keyword strategy to improve organic search rankings for client’s website.
• Improved brand social media engagement through managed content creation for target audiences.
Vice President of Marketing
SHOE SENSATION, INC.
Jeffersonville, IN
June 2012 – June 2017
Led marketing, brand, public relations, and communications strategy, planning, and execution driving 300% company growth and 8 consecutive years of comparative store increases. Mentored marketing personnel and social media team to manage projects, vendors, and budgets. Used P&L results and ROI (Return on Investment) including KPIs (Key Performance Indicators) to develop strategic marketing recommendations for board of directors. Spearheaded company public relations communications strategy and influencers. Ensured all stakeholder’s visions were represented in final marketing, communications, and public relations plans.
Key accomplishments:
• Delivered over 200% increase in return on investment as concept development and editorial lead for all marketing, communications and public relations marketing programs including SEO, SEM, email automation, print, radio, television, social media, direct mail, digital marketing, in-store marketing, and public relations.
• Increased traffic, activation, acquisitions, and conversion KPIs resulting in a sales increase of 20% with implementation of CRM (Customer relationship management) marketing automation program.
• Designed UI (user interface) and customer relationship management system improvements driven by analytics and KPIs (Key Performance Indicators) resulting in 50% conversion increase.
• Developed experiential engagement strategy targeting customers in local communities at events and festivals resulting in 25% increases in traffic and conversions following events.
• Developed strategic communication materials and product presentations for BtoB sales leading to 150% increase in year over year Work & Safety business.
• Established successful social media communications strategy and storytelling methodology resulting in more than doubling followers for social media channels year over year.
• Negotiated overall 10% reduction in rates for traditional marketing and in-store point of purchase program enabling reallocation of spend to digital media.
SHOE SENSATION, INC.
Jeffersonville, IN
March 2007 – June 2012
Advertising Director
Marketing, communications, and public relations leader for a rapidly growing retail company. Delivered increased customer footsteps, web traffic, conversion, and sales from communications, marketing, and public relations efforts driving company to comparative store gains at a rate well above industry peers. Mentored marketing personnel and social media team to manage projects, vendors and budgets for employee communications, media buys, in-store point of purchase, digital marketing, printing, direct mail, experiential, radio and television ensuring all efforts were accurate and timely. Performed SEO and SEM content refinement. Planned, managed and reported marketing P&L.
Key accomplishments:
• Facilitated charitable partnerships—including communicating plans and results to all stakeholders—resulting in 50% year over year sales increases in pilot locations.
• Negotiated increases in cooperative advertising funds by partnering with vendors to expand advertising reach.
• Created store associate incentive contests which engaged and invested teams of associates resulting in 25%-50% sales increases and improved employee retention.
• 100% increase in return on investment from traditional media with improved creative and refined targeting.
• Improved visual effectiveness of in-store marketing materials resulting in conversion increases of up to 50%.
• Maintained tight tolerances on marketing budget by identifying opportunities and overcoming challenges to expand marketing reach per dollar and increase return on marketing investment.
MARKETING CONSULTANT
Lexington, KY and Los Angeles, CA
January 2001 –March 2007
Communications, Marketing, and Public Relations Consultant— Provided global marketing, communications, public relations, strategy and creative direction for clients. Industries served included: textiles, distilled spirits, wine and beer, restaurant, and musical instruments. Managed E commerce builds and software implementation for clients. Other services included photography, content writing, press releases, event planning and promotion, web design, SEO, SEM and graphic design as well as supervising agencies and vendors in completion of contracts to maximize marketing investments for clients.
Education
University of Kentucky / Lexington, KY
o Masters of Business Administration - Executive MBA, Class of 2020
Eastern Kentucky University / Richmond, KY
o Bachelor’s Degree, Journalism
Skills
Leadership, People Management, Mentoring, Coaching, Strategy, Emotional Intelligence, Creative Thinking, Public Relations, Cross Functional Collaboration, Innovation, Engagement, Writing, Photography, Marketing, Project Management, Marketing Evaluation, Digital Marketing, Digital Strategy, Direct Response Marketing, Adobe Creative Suite, Microsoft Office, Design, WordPress, Magento, Shopify, User Experience, Marketing Strategy, Budget Planning and Management, Customer Relationship Management