Jessica Allred
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Jessica Allred

ABOUT

I am a creative and forward-thinking professional with 10 years experience in visual merchandising and retail marketing, both in stores and at the corporate level. Having recently completed an accelerated course in graphic design, I am?looking to take my experience into a fresh?career in the design world.

EDUCATION

B.A. – Anthropology, English
The College of William and Mary

Certificate – Graphic Design, 2019
Shillington School of Graphic Design


PROFESSIONAL EXPERIENCE

GRAPHIC DESIGNER • FREELANCE
July 2019 – Present ?
Specific skills include: Adobe Creative Suite (InDesign, Photoshop, Illustrator), Sketch & digital design, conceptual thinking & concept-driven design, branding, logo design, retail marketing materials, typography & typesetting, corporate & annual reports, presentation design,?packaging, print & production?

GLOBAL RETAIL PROGRAM MANAGER • SPECIALIZED BICYCLE COMPONENTS
June 2015 – January 2018?
Led visual merchandising and retail communications and training for 28 global subsidiaries
Developed tools to improve brand presentation in the retail environment, including interactive retail marketing playbooks, apparel and equipment assortment planning guides, and visual directives
Managed GTM process for retail and in-store marketing initiatives for international subsidiaries
Created and led internal training seminars throughout Asia, Europe, Latin America, and Africa
Planned and implemented global retail management workshops for international subsidiaries
Implemented process to improve global-regional communication and feedback, leading better coordination, messaging, and adoption across international marketplaces
Developed tiered marketing strategy for in-store campaigns, deployed to markets globally
Key stakeholder in brand-driven retail executions globally
?Key Projects
Managed visual merchandising and product assortment for two executions of a pop-up stores in Dusseldorf, Germany: one for a major product launch and one for the 2017 Tour de France
Launched company-directed apparel program in strategic regions in the USA and in Southeast Asian markets, resulting in 20% increase in sell-in and over 40% improvement in sell-through
Authored in-depth visual merchandising, retail operations, and assortment planning curriculum, utilized globally in SBCU – Specialized’s educational branch

VISUAL MERCHANDISING MANAGER, USA • SPECIALIZED BICYCLE COMPONENTS
November 2014 – June 2015?
Responsible for the development and implementation of visual merchandising strategy to achieve premium brand experience across a network of more than 100 retailers
Collaborated with Sales and Business Development organizations to improve sales of apparel and on-rider equipment through visual merchandising guidance and assortment planning strategies
Provided visual merchandising planning, direction, and implementation for key brand moments

VISUAL MERCHANDISER, USA • SPECIALIZED BICYCLE COMPONENTS
June 2012 – November 2014?
Provided visual merchandising direction and hands-on support to 25 top retailers in the U.S.
Collaborated with Marketing and Sales to plan and execute in-store marketing initiatives and ensure signage and messaging relevance throughout retailer network
Developed and executed visual merchandising and marketing plans for new U.S. stores

ASSISTANT STORE MANAGER • LULULEMON ATHLETICA
May 2009 – May 2012?
Visual Merchandising Manager; Led the design and implementation of VM strategy
Implemented process to measure and activate inventory sell-through
Responsible for hiring, training, coaching, and reviewing a team of 25 people

SKILLS

Graphic Design • Visual Merchandising • Retail Marketing • Project Management • Cross-Functional Collaboration • Creative Solutions

TECHNICAL SKILLS

Adobe Creative Cloud • Sketch • Microsoft Office Suite • Mac OS • Windows • Atlassian: Confluence, JIRA, JIRA Service Desk