Jenny Pham_Resume
Jenny Pham_Resume

PAID MEDIA SPECIALIST – Capital One 2018 – Present; McLean, VA
Lead social media campaign strategy, planning, and execution for technology, enterprise content, and brand partnership lines of business. Determine and present measurement approach for social campaigns to partners. Manage timelines for deliverables of paid media recommendations and reporting. Enforce quality control in campaigns. Monitor digital trends in financial and technology spaces to innovate social media strategies.
Select Accomplishments:
• Achieved 7% lift in brand awareness across Facebook and Pinterest platforms within first three months of launch of Capital One’s new content hub, "Learn and Grow.”
• Reduced campaign report turnaround time from three to one month per report. Implemented new workflow with deadlines, KPIs, and lessons learned across five internal and external stakeholders.
• Exceeded client target in executing 15 campaigns in six months under $20 million budget.

DIGITAL INVESTMENT ASSOCIATE – Wavemaker 2017 – 2018; New York, NY
Created and executed digital advertising campaigns for Campbell’s Soup account. Evaluated digital publishers to determine and negotiate ad placements for Campbell’s digital campaigns. Set key performance indicators (KPIs) for campaigns with partners. Extracted and presented campaign performance insights to clients and recommended optimizations to maximize KPIs.
Select Accomplishments:
• Increased year-over-year lift in brand awareness by 25%. Delivered $20.5 million worth of digital activity across Campbell’s Soup portfolio within one year.
• Secured four new partner relationships in seven months for 2018 campaigns. Secured first-to-market digital marketing opportunities with ESPN, IBM Watson, The Weather Channel, and Meredith.
• Achieved brand lift by 12% in seven months through digital campaign optimization recommendations.
• Generated $2,000 worth of value-added services for campaigns by negotiating rates with partners.

MEDIA PLANNING ASSOCIATE – Wavemaker 2016 – 2017; New York, NY
Developed over $82 million worth of multi-media tactics for over 10 Campbell's Soup brands across digital, print, TV, radio, social, and search platforms. Conducted competitive and target audience analyses to hone messaging and implement brand-consistent campaigns to market segments. Managed monthly flowcharts to ensure campaigns were delivered on budget and time.
Select Accomplishments:
• Identified and recommended target audience for new product launch, Well Yes! Which was adopted by leadership for each Well Yes! campaign in subsequent years.
• Led team to win 2017 WPPed Cream Award for campaign using real-time storm monitoring to tailor messaging. Created system for storm-monitoring and reporting with 100% accuracy during tenure.

DIGITAL MARKETING INTERN – Prestwick House 2015; Smyrna, DE
Raised brand awareness by improving search engine optimization (SEO). Researched keywords, conducted competitive analysis, and wrote web copy. Developed over 30 product surveys.
Select Accomplishments:
• Increased click-through rates on product pages by 30% month-over-month within three months by improving SEO with more relevant keywords and webpage content.
• Recommended creation of new product adopted by production team. Created and administered surveys to 450 customers, which enabled identification of new product opportunities.