Jennifer Hsu, FIDM student seeking fashion internship
For my resumer PDF file, please click the following link: ------------/s/4kdrazlae79d0y2/Resume_Jennifer%20Hsu.pdf?dl=0
WORK EXPERIENCE
Public Relations Executive | Sisley Paris | Nov 2017 - Jul 2019
- Managed all media, press and public relations issues
- Coordinated 1-3 public relations activities monthly, including event execution
- Developed and executed influencer marketing strategies and creative campaigns for 3 different product lines: Skincare, Makeup, and Hair (scalp) care.
- Leveraged existing media and influencer relationships and cultivate new contacts, such as coordinating brand workshop sessions and media visits
- Increased official website traffic by 60% in 3 months period when the E-commerce site first launched by planning, developing, and implementing PR strategies
- Tracked, measured, and analyzed all initiatives to report on media relations campaign ROI. Increased PR value by 88% in 6 months period
Contributing Digital Editor | C------------ | Nov 2015 - Jul 2017
- Researched, wrote, and pitched 3 online fashion, beauty, and lifestyle features daily
- Developed social media plans, managed and updated social media content daily, increased fan page likes and website traffic by 40% in 3 months
- Coordinated and communicated designer, celebrity, and industry professionals interviews to keep abreast of latest fashion trends
- Wrote advertorial articles to demonstrate and analyze fashion items, 3C and beauty products within assigned deadlines
- Arranged, planned, starred in native ads about upcoming fashion and beauty trends
EDUCATION
Fashion Institute of Design & Merchandising | Los Angeles, California | Oct 2019 - Present
Associate of Arts, Professional Designation (A.A.P.D)
Merchandising & Marketing
Shih hsin university | Taipei, Taiwan | Sep 2013 - Jun 2017
Bachelor of Arts in Journalism
LANGUAGE PROFICIENCY
English: Fluent
Mandarin: Fluent
For my resumer PDF file, please click the following link: ------------/s/4kdrazlae79d0y2/Resume_Jennifer%20Hsu.pdf?dl=0
WORK EXPERIENCE
Public Relations Executive | Sisley Paris | Nov 2017 - Jul 2019
- Managed all media, press and public relations issues
- Coordinated 1-3 public relations activities monthly, including event execution
- Developed and executed influencer marketing strategies and creative campaigns for 3 different product lines: Skincare, Makeup, and Hair (scalp) care.
- Leveraged existing media and influencer relationships and cultivate new contacts, such as coordinating brand workshop sessions and media visits
- Increased official website traffic by 60% in 3 months period when the E-commerce site first launched by planning, developing, and implementing PR strategies
- Tracked, measured, and analyzed all initiatives to report on media relations campaign ROI. Increased PR value by 88% in 6 months period
Contributing Digital Editor | C------------ | Nov 2015 - Jul 2017
- Researched, wrote, and pitched 3 online fashion, beauty, and lifestyle features daily
- Developed social media plans, managed and updated social media content daily, increased fan page likes and website traffic by 40% in 3 months
- Coordinated and communicated designer, celebrity, and industry professionals interviews to keep abreast of latest fashion trends
- Wrote advertorial articles to demonstrate and analyze fashion items, 3C and beauty products within assigned deadlines
- Arranged, planned, starred in native ads about upcoming fashion and beauty trends
EDUCATION
Fashion Institute of Design & Merchandising | Los Angeles, California | Oct 2019 - Present
Associate of Arts, Professional Designation (A.A.P.D)
Merchandising & Marketing
Shih hsin university | Taipei, Taiwan | Sep 2013 - Jun 2017
Bachelor of Arts in Journalism
LANGUAGE PROFICIENCY
English: Fluent
Mandarin: Fluent