James Sears
Communications: Electronic Media/ Broadcasting
Location: Raleigh, NC, USA
University: Appalachian State University
Major: Communications: Electronic Media/ Broadcasting

James Sears

PROFESSIONAL SUMMARY

Effective communicator and problem-solver with an analytical mindset. Seeking to apply expertise and extensive experience in
account management, sales, and broadcast media to take on a challenging new role in marketing.

AREAS OF EXPERTISE

• Advertising
• Campaign management
• Account coordination
• Event planning and execution
• CRM
• Copywriting
• Market research and analysis
• Adobe Creative Suite
• Social media management
• Client Relations
• B2B and B2C Sales
• Microsoft Word and Excel

WORK HISTORY

Nov 2018 - Current
Integrated Marketing Specialist
Radio One - Raleigh

• Championed revenue growth through strategic marketing campaigns
• Inspired referrals and call-ins through successful on-air campaigns
Managed multiple demanding accounts through business-to-business sales
while maintaining and growing relationships, resulting in repeat business
• Strategized branding through writing creative copy for marketing efforts
• Conducted market research for crucial sales presentations

Oct 2017 - Oct 2018
Membership Representative
Nielsen - Greensboro, NC

• Produced remarkable recruits and expanded numbers by networking through
ongoing prospect recruiting for the TV ratings
• Leveraged emotions by inspiring households to become long-term participants
Conducted market research through detail-heavy interviews resulting in
thorough and accurate data

Jun 2017 - Jan 2018
On-Air Personality
99.9 FM The ZOO/ Classic Country 94.9 FM -
Asheboro, NC

• Delivered exceptional programming to audience members by always
researching events, guests and programs thoroughly
• Built broadcast story-lines to interest listeners and grew the audience

May 2016 - May 2017
Event Promotions Assistant
Asheville Radio Group - Asheville, NC

• Spearheaded promotional appearances on behalf of the station to increase
sales for advertisers
• Conferred with advertising partners to develop effective promotional strategies

Feb 2016 - Mar 2017
Account Coordinator
Carolina West Wireless - Boone, North Carolina

• Branded company products through effective salesmanship resulting in
customers returning to specifically ask for my name
• Executed a high level of consulting and problem-solving to clients to both
maintain and extend relationships that resulted in increased business

CERTIFICATIONS

• Google Analytics
• Integrated Media Specialist
• Hootsuite Platform
• RAB Radio Marketing Professional

EDUCATION

2017
Bachelor of Science: Communications - Electronic Media/ Broadcasting
Appalachian State University | Boone, NC
Minors: General Business, Spanish

Effective communicator, marketing, digital marketing, advertising, account coordination, CRM