J. Melanie Howard
J. Melanie Howard
Experienced Marketing Specialist, Graphic Designer and Founder of GeekGirlCon
622 Percival St NW
Olympia, WA 98502
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EXPERIENCE
Marketing Specialist, True North LLC. — Seattle, WA
MARCH 2016 - MARCH 2019
Local manufacturer of fire-resistant clothing and packs for Firefighters & Utility Workers
Created, wrote, and managed automated email campaigns to 10k+ subscribers. Including quarterly newsletters, eCommerce sales, and product announcements.
Designed web banner & print advertisements featured in leading magazines and websites within the Firefighter, Utility, Gas & Oil industries.
Maintained and designed product spec sheets, tradeshow floor banners, flyers, posters and all general marketing materials for U.S & Canadian Sales Team.
Acted as Event Coordinator for yearly attendance at 25+ trade shows, community events, and meetings. Including handling invoices, shipping, and all operations.
Managed, designed, controlled inventory, and deployed monthly sales through an eCommerce website with a substantial increase in sales over a 3 yr. time period.
Headed deployment of social media campaigns across all major platforms. Including designing visuals, writing, managing ads, and posting calendar.
Directed and assisted in the setup of product photography and video shoots. With a focus in apparel, travel packs and accessories.
Provided all back-end support to three websites through a CMS portal to maintain current and create new product listings, blog posts, file and photo uploads, newsletter signups, etc.
EDUCATION
Northwest College of Art + Design, Tacoma, WA - Sept 2005
Bachelors of Fine Art
Bachelors of Graphic Design
Luminous Works, Seattle, WA - August 2017
Photoshop CC Essentials Certificate
Photoshop Level 2 for Design & Illustration Certificate
PORTFOLIO + LinkedIn
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SKILLS
Social Media
Event Coordination
eCommerce
Graphic Design
Email Automation/Campaigns
CMS
Photo Editing/Retouching
B2B & B2C
Photography/Video
SOFTWARE
Illustrator/Photoshop/InDesign
Acrobat
Canva
Bee-Pro
Drip Email Automation
Benchmark
Facebook Ads Manager
Hootsuite
Animoto
Zapier
Pipedrive/SalesForce
Excel/Word/PowerPoint/Outlook
Asana/Trello/Basecamp
Shopify
Efelle Media CMS
J. Melanie Howard
Experienced Marketing Specialist, Graphic Designer and Founder of GeekGirlCon
622 Percival St NW
Olympia, WA 98502
------------
------------
EXPERIENCE
Marketing Specialist, True North LLC. — Seattle, WA
MARCH 2016 - MARCH 2019
Local manufacturer of fire-resistant clothing and packs for Firefighters & Utility Workers
Created, wrote, and managed automated email campaigns to 10k+ subscribers. Including quarterly newsletters, eCommerce sales, and product announcements.
Designed web banner & print advertisements featured in leading magazines and websites within the Firefighter, Utility, Gas & Oil industries.
Maintained and designed product spec sheets, tradeshow floor banners, flyers, posters and all general marketing materials for U.S & Canadian Sales Team.
Acted as Event Coordinator for yearly attendance at 25+ trade shows, community events, and meetings. Including handling invoices, shipping, and all operations.
Managed, designed, controlled inventory, and deployed monthly sales through an eCommerce website with a substantial increase in sales over a 3 yr. time period.
Headed deployment of social media campaigns across all major platforms. Including designing visuals, writing, managing ads, and posting calendar.
Directed and assisted in the setup of product photography and video shoots. With a focus in apparel, travel packs and accessories.
Provided all back-end support to three websites through a CMS portal to maintain current and create new product listings, blog posts, file and photo uploads, newsletter signups, etc.
EDUCATION
Northwest College of Art + Design, Tacoma, WA - Sept 2005
Bachelors of Fine Art
Bachelors of Graphic Design
Luminous Works, Seattle, WA - August 2017
Photoshop CC Essentials Certificate
Photoshop Level 2 for Design & Illustration Certificate
PORTFOLIO + LinkedIn
------------/
------------/in/melanie-howard-83a12554/
SKILLS
Social Media
Event Coordination
eCommerce
Graphic Design
Email Automation/Campaigns
CMS
Photo Editing/Retouching
B2B & B2C
Photography/Video
SOFTWARE
Illustrator/Photoshop/InDesign
Acrobat
Canva
Bee-Pro
Drip Email Automation
Benchmark
Facebook Ads Manager
Hootsuite
Animoto
Zapier
Pipedrive/SalesForce
Excel/Word/PowerPoint/Outlook
Asana/Trello/Basecamp
Shopify
Efelle Media CMS