Innovative small-business professional looking for a role in writing, editing or photography and relating to the fine art, leisure and travel, food and wine, or humanitarian industries.
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Innovative small-business professional looking for a role in writing, editing or photography and relating to the fine art, leisure and travel, food and wine, or humanitarian industries.

JODY HOLMAN

Innovative and experienced small-business professional looking for a socially impactful role in writing, editing or photography and relating to the fine art, leisure and travel, food and wine, or humanitarian industries.

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San Francisco Bay Area & remote


EXPERIENCE

Owner/ Event & Portrait Photographer
Holman Photography, LLC
2003 - Present Pacifica, CA
Manage all aspects of running a small business:

? creation of digital and print marketing materials
? trademark and brand establishment
? social media and website development/maintenance
? photographing & writing content for blog
? accounting
? management of community outreach & charity events
? planning for on-location shoots
? communication with and retention of client base
? on-time product and service delivery
? market research

Co- Founder & President of the Board
Kids 4 Change & Teens 4 Change (501(c)3)
2008 -Present Pacifica, CA
Launched organization and achieved non-profit status. Oversee all aspects of the organization, including:

? strategic development
? fundraising
? event management
? participant & community outreach
? board oversight
? creation and oversight of digital presence
? partnerships
? print and electronic communication
? accounting and tax related activities
? project oversight and coordination
? gifting and microlending
? brand establishment & trademarking.


Managing Director, North America
LTU Technologies
2001- 2002 Millbrae, CA
Launched the American operations arm for a Paris- based visual recognition technology company.
? Defined the go-to-market strategy, key target markets, business development and sales strategies for N. American markets
? Created and implemented strategic marketing campaigns
? Managed sales and business development processes
? Successfully refocused company brand and name
? Recruited and oversaw employees and contractors

Clients included the US Bureau of Immigration and Customs Enforcement (DHS-ICE), the French Gendarmerie Nationale and other agencies investigating traffic in stolen or illegal objects.

Strategic Business Consultant
New Canoe
2000 Sausalito, CA
Delivered successful business growth strategies for digital marketing company. Developed recommendations to streamline and enhance service and delivery process. Provided strategic directions for building a Client Services organization and strengthening operational infrastructure.

Vice President, Marketing Services
iXL
1998- 2000 San Francisco, CA
Launched iXL�s Client Marketing Services arm.
? Created and oversaw all service offerings including: community and traffic building, online advertising, measurement and data analytics systems, brand extension, product positioning, strategic partnering.
? Sold and managed over $10m in revenue annually
? Developed all service delivery processes, training programs and materials for service growth corporate-wide
? Managed services team
? Oversaw direct sales and partnerships for division
Clients included: Netscape, Mayo Health Clinic, Budget Rent a Car, Esprit, Renaissance Cruises, BV Wines, S------------, Union Bank of California.


Account Manager, Audience Development
Cybernautics (acquired by USWeb)
1996-1998 Sausalito, CA
Managed multiple large accounts for the first online marketing company. Led clients in successful implementation of their first digital presence, including:

? brand extension,
? digital marketing and advertising campaigns,
? development of creative
? audience acquisition and development
? content development
? online ROI,
? audience and traffic data analysis
? Search Engine Optimization

Clients included: Bristol-Myers Squibb, Mayo Clinic, Simon & Schuster, Avon Cosmetics, American Airlines, Robert Mondavi


Business Development Manager & Office Manager
NPD Trading & American Drug Company
1994-1995 Washington, DC
Developed medical product lines for sale into former Eastern Bloc countries and Russia. Helped create packaging design and marketing angles of ADC Health products. Acted as office manager simultaneously.

Corporate Account Manager
USAssist , Inc.(under Societ� Francaise d'Assistance)
1992-1994 Washington, DC
Worked directly with Fortune 500 Corporate Medical Directors to run international healthcare and emergency evacuation programs for expatriates. Managed client accounts and projects, delivered marketing services, oversaw client budgets, assisted with sales of product to over 10 clients.

Clients included Pepperidge Farms, Guardian Industries, GE.


Worldwide Personal Assistance Representative
USAssist , Inc.(under Societ� Francaise d'Assistance)
1991-1992
Customer service representative for American Express Platinum, Range Rover, Delta and other assistance programs. Serviced Fine Dining, Gift, Ticketing, Medical and Financial requests, fulfilling �anytime, anywhere� mantra (a vial of Red Sea water, a donkey from the Macy's catalog among many other requests, pre-internet).




CERTIFICATIONS/ VOLUNTEER

California Substitute Teaching Certificate
Pacifica School District
2017 - Present Pacifica, CA

Art Teacher (Volunteer), K- 8
Pacifica School District , Ocean Shore School
2000- Present Pacifica, CA

Candidate Interviewer
Georgetown University
2017 to Present

Parent Teacher Organization Board Member
Pacifica School District , Ocean Shore School
? elected position 2011-2019
? fundraising head 2012-2014

Private Pilot�s License


SKILLS

Tech:
? Microsoft Office Suite
? Adobe Photoshop & Lightroom
? Google Analytics
Languages: French, fluent

Creative Direction
? Photo Retouching
? Travel & Event Photography
? Editing/Writing/Proofreading
? Art Education
? Children's Portraits
? Travel Blogging


Interpersonal:
? Strategic Partnerships
? Client Services
? Team Leadership
? Communications

Business
? Business and Marketing Strategy Development
? Audience Development
? Digital Marketing
? Advertising
? Go-to-market Strategy
? Affiliate Marketing
? Project Management
? Contract Negotiation
? Account Management
? Entrepreneurship
? Fundraising
? Organization Skills