Ifrah Kanwal Resume. Hotel Operations & Hotel Sales And Marketing. 2020.
Ifrah Kanwal
Contact Information
4314 Jennie Avenue
Amarillo, Texas 79106
IfrahKanwalU------------
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Cover Letter
I have consistently increased my responsibilities in each organization that I have served, by improving sales, profitability and processes. I am well versed in admin, project management, marketing (SEO/SEM), blogging, branding, social media management, customer service and team training, management, and human resources (talent acquisition/sourcing, interviewing, onboarding process, new hire paperwork, new hire orientation, developing and implementing training programs, and cross functional team building).
I am a growth hacker through the creation of promotional content and continuous advertising on Facebook, LinkedIn, Google Plus, Twitter, Pinterest, and more. I contribute to the content production, distributing the content across various social media platforms, and then measuring the success of campaigns, projects, contests, and more through analytical data. I help generate more traffic and volume of potentially interested customers by helping greater strengthen an online presence and branding, creating content, social media management, marketing, and sales.
I have earned my Master in Business Administration with an Emphasis in Marketing, and acquired working experience with sales and management, as a Target Team Lead and a Bath & Body Works Sales Lead.
I have acquired working experience in Marketing as Interactive 360’s Marketing Representative, Project Manager, and Search Engine Marketing Specialist.
I am invested in being one of the best, to continually keep up to date with the latest trends, to hold myself to a higher standard by continually learning and creating positive progress – allowing me to be aware of how to create a wider digital foot print through Facebook, Twitter, LinkedIn, Google Adwords, Bing Ads, in person sales, project management, and etc. I am invested in continually growing, and helping your company grow – that is why I earned a continuing education degree from Cornell, to be the best and bring you the best. As I am dedicated to excellence, the Amarillo Chamber of Commerce awarded me the honor of being a proud recipient of the “Top 20 Under 40 Award”. ------------/annual-banquet--business-excellence-awards.html
I am interested in pursuing a career that will allow me to continue growing personally and professionally by allowing me to find a good work life balance in a challenging environment that fosters team work. I am excited to speak to other team members who are interested in legendary customer service and finding a work family.
------------/in/ifrahkanwalusa/
Working in hospitality has allowed me to utilize my working experience, education, passion, and personality to interact with people, and allows me to make positive changes within the guests lives. Creating positive changes within the guests lives, has allowed me to meet a lot of people from a lot of different places with a lot of different titles and backgrounds. Interacting with guests and creating positive changes within the guests lives, by providing legendary customer service and helping create memorable experiences – is my way of helping them realize that our hotel is more than a building/facility, but rather their home away from home. Treating both guests and team members, like family, and creating a welcoming environment at the hotel and taking care of the hotel as if it is a house by focusing on hotel operations, always going above and beyond, and helping keep it clean/functional – is the philosophy that has allowed me to be promoted, consistently complimented, and cross trained. I have been able to grow personally and professionally, making a significant impact by choosing to focus on time management, adaptability, articulation, coachability, crisis management, effective communication, people, processes, and procedures. I am an asset to the team, because of my time management skills, leadership experience, and communication skills. With all the companies and industries that I have worked for, in various positions, one thing has remained constant – the need to be able to effectively communicate. The need to effectively communicate is so important to me, that I want to continue learning and growing, and continually improving.
Within a short time, I have been able to make lifelong friendships with both team members and guests, while improving hotel operations and improving survey metrics/feedback. I have been consistently providing legendary customer service and conflict resolution (crisis management for guest satisfaction), training team members (providing front desk training for new personnel), and working social hour/mixer, breakfast, and front desk (cross trained in front desk operations & food and beverage). I would like to continue learning and growing, personally and professionally.
Work Experience
Residence Inn by Marriott Amarillo, Amarillo, TX
Front Desk Associate/Social Hour Attendant
June 2019 – March 2020.
• FOSSE Trained
• Maintain warm, welcoming and professional demeanor when greeting and interacting with all guests
• Welcoming guests and giving general information about the city (restaurant recommendations)
• Creating long lasting working relationships with guests/clients, especially repeat corporate client accounts (relationship management/guest services management)
• Check guests in and out, ensuring proper payment is received, special requests are noted & fulfilled,
and accurate information is recorded. Complete guest check-in, which includes assigning guests their room and giving them keys.
• Answer the telephone in a professional manner/phone call management
• Follow set procedures on posting charges and settling guest accounts
• Effectively identify and resolve problems that arise, ensuring the problem is resolved to the guest's satisfaction
• Be knowledgeable of all emergency procedures and Hotel policies
• Handle all checks and cash according to Hotel policies and procedures
• Practice punctuality and timeliness when it comes to scheduled shifts and hotel-related functions (dependability)
• Adhere to dress code and grooming policies
• Actively solicit guest feedback/Receiving feedback and complaints
• Assisting guests with a phone reservation
• Providing guests with information regarding hotel amenities/services
• Printing out arrival report(s) and accordingly booking and blocking rooms according to guest preference
• Management of new reservations for new clients (walk in reservations and phone reservations)
• Programming room keys for the guests
• Billing of clients
• Collecting payments
• Marriott GXP (Guest Satisfaction Focused To Significantly Improve GSS Metrics)
• Promoting and informing guests about daily/weekly activities
• Market Inventory
• Guest Callback Log
• Counting cash drawer at the beginning and end of shift (making necessary cash drop)
• Administration tasks: booking, reservations, emails, calls, etc.
• Replying to email requests from prospective clients/guests.
• Replying to emails from clients/guests with reservations.
• Answering phone calls to clients.
• Helping prepare, set up, serve, and clean up the complementary light dinner, beer, wine, water, and alcoholic beverages during social hour/mixer
• Preparation of social hour dinners (Mixers) – setting tables, stocking service areas, etc.;
• Pro-actively assisting guests with their drink and dinner choices during dinner, taking in account dietary needs
• Taking drink orders and replenishing in a timely manner
• Tidying and cleaning up the lobby and service areas during the beginning and at the end of the shift
• Helping fold towels and linen to help housekeeping
Within a short time, I have been able to make lifelong friendships with both team members and guests, improve hotel operations and improve survey metrics/feedback, train team members (providing front desk training myself for new personnel), and be cross trained and working social hour/mixer, breakfast, and front desk (cross trained in front desk operations & food and beverage). I would like to continue learning and growing personally and professionally.
Improving hotel operations thru guest satisfaction, by improving Guest Satisfaction Surveys Metrics (GSS) by proactively anticipating the guests needs thru Marriott Guest Service and promptly addressing any questions, concerns, or problems.
American Laser Med Spa, Amarillo, TX
Marketing Manager
June 2016 – October 2016.
Drive360/Interactive 360, Amarillo, TX
HR Manager/Marketing Manager
May 2016– May 2016.
Chick-fil-A South Coulter Street, Amarillo, Texas
Marketing Director.
September 2015 – December 2015.
Amarillo Hut, Amarillo, Texas
Director of Sales and Marketing
January 2014 – August 2015.
C&B Marketing Solutions, Amarillo, Texas
Social Media Marketing Manager.
March 2014 – October 2014.
Interactive 360, Amarillo, Texas
Search Engine Marketing Specialist
July 2013 – November 2013.
Interactive 360, Amarillo, Texas
Project Manager (Promoted)
April 2013 – June 2013.
Interactive 360, Amarillo, Texas
Marketing Representative (Promoted)
February 2013 – March 2013
Education And Certifications
West Texas A&M University
Master’s Degree, MA (Communications), June 2020– Present.
Amarillo College – Amarillo, Texas.
Associate’s Degree, Nuclear Medicine Technology, August 2018 – December 2018.
Amarillo College – Amarillo, Texas.
Associate’s Degree, Dental Hygiene, August 2017 – December 2017.
Cornell University
Master’s Degree, Human Resources Management, January 2016 – August 2016.
Inbound Certification. HubSpot. April 2015 – May 2016
Google AdWords Certification. Google Partners. May 2015 – April 2016.
Cornell University - Johnson Graduate School of Management.
Master’s Degree, Marketing Strategy, 4.0. GPA. 2014.
West Texas A&M University – Canyon, Texas.
Master Of Business Administration MBA With An Emphasis In Marketing. 3.6. GPA. 2013.
West Texas A&M University – Canyon, Texas.
Bachelor’s Degree In English. 3.2 GPA. 2011.
Competencies:
• Human resources, talent acquisition (sourcing), interviewing, onboarding process, new hire paperwork, new hire orientation, cross functional team building, developing and implementing training programs
• Growth Hacker. Marketing (SEO/SEM). Marketing And Advertising, Blogging, Branding.
• Basecamp. GoToMeeting. Salesforce
• Brand strategies/Segmentation/Customer marketing and online reviews/ and Consumer promotions. Social media Management. Creating Content.
• Outlook. Microsoft Office Suite (Word, Excel, and PowerPoint).
• Creates and maintains active files. Creates and maintains database records. Account Management.
• Public Relations. Reports information to department and external clients in a useful and well-organized manner. Time Management.
• Plans meetings, conference calls, and events (arranges and manages meetings).
• Initiates purchase requisitions. Orders office supplies and equipment
• Maintains weekly schedules for employees (Manages calendars)
• Handles and screens telephone calls
• Processes client orders, invoices and payments
• Performs basic bookkeeping activities
• Liaison with local authorities and vendors
• New product launches. Process and project management
Ifrah Kanwal
Contact Information
4314 Jennie Avenue
Amarillo, Texas 79106
IfrahKanwalU------------
------------
Cover Letter
I have consistently increased my responsibilities in each organization that I have served, by improving sales, profitability and processes. I am well versed in admin, project management, marketing (SEO/SEM), blogging, branding, social media management, customer service and team training, management, and human resources (talent acquisition/sourcing, interviewing, onboarding process, new hire paperwork, new hire orientation, developing and implementing training programs, and cross functional team building).
I am a growth hacker through the creation of promotional content and continuous advertising on Facebook, LinkedIn, Google Plus, Twitter, Pinterest, and more. I contribute to the content production, distributing the content across various social media platforms, and then measuring the success of campaigns, projects, contests, and more through analytical data. I help generate more traffic and volume of potentially interested customers by helping greater strengthen an online presence and branding, creating content, social media management, marketing, and sales.
I have earned my Master in Business Administration with an Emphasis in Marketing, and acquired working experience with sales and management, as a Target Team Lead and a Bath & Body Works Sales Lead.
I have acquired working experience in Marketing as Interactive 360’s Marketing Representative, Project Manager, and Search Engine Marketing Specialist.
I am invested in being one of the best, to continually keep up to date with the latest trends, to hold myself to a higher standard by continually learning and creating positive progress – allowing me to be aware of how to create a wider digital foot print through Facebook, Twitter, LinkedIn, Google Adwords, Bing Ads, in person sales, project management, and etc. I am invested in continually growing, and helping your company grow – that is why I earned a continuing education degree from Cornell, to be the best and bring you the best. As I am dedicated to excellence, the Amarillo Chamber of Commerce awarded me the honor of being a proud recipient of the “Top 20 Under 40 Award”. ------------/annual-banquet--business-excellence-awards.html
I am interested in pursuing a career that will allow me to continue growing personally and professionally by allowing me to find a good work life balance in a challenging environment that fosters team work. I am excited to speak to other team members who are interested in legendary customer service and finding a work family.
------------/in/ifrahkanwalusa/
Working in hospitality has allowed me to utilize my working experience, education, passion, and personality to interact with people, and allows me to make positive changes within the guests lives. Creating positive changes within the guests lives, has allowed me to meet a lot of people from a lot of different places with a lot of different titles and backgrounds. Interacting with guests and creating positive changes within the guests lives, by providing legendary customer service and helping create memorable experiences – is my way of helping them realize that our hotel is more than a building/facility, but rather their home away from home. Treating both guests and team members, like family, and creating a welcoming environment at the hotel and taking care of the hotel as if it is a house by focusing on hotel operations, always going above and beyond, and helping keep it clean/functional – is the philosophy that has allowed me to be promoted, consistently complimented, and cross trained. I have been able to grow personally and professionally, making a significant impact by choosing to focus on time management, adaptability, articulation, coachability, crisis management, effective communication, people, processes, and procedures. I am an asset to the team, because of my time management skills, leadership experience, and communication skills. With all the companies and industries that I have worked for, in various positions, one thing has remained constant – the need to be able to effectively communicate. The need to effectively communicate is so important to me, that I want to continue learning and growing, and continually improving.
Within a short time, I have been able to make lifelong friendships with both team members and guests, while improving hotel operations and improving survey metrics/feedback. I have been consistently providing legendary customer service and conflict resolution (crisis management for guest satisfaction), training team members (providing front desk training for new personnel), and working social hour/mixer, breakfast, and front desk (cross trained in front desk operations & food and beverage). I would like to continue learning and growing, personally and professionally.
Work Experience
Residence Inn by Marriott Amarillo, Amarillo, TX
Front Desk Associate/Social Hour Attendant
June 2019 – March 2020.
• FOSSE Trained
• Maintain warm, welcoming and professional demeanor when greeting and interacting with all guests
• Welcoming guests and giving general information about the city (restaurant recommendations)
• Creating long lasting working relationships with guests/clients, especially repeat corporate client accounts (relationship management/guest services management)
• Check guests in and out, ensuring proper payment is received, special requests are noted & fulfilled,
and accurate information is recorded. Complete guest check-in, which includes assigning guests their room and giving them keys.
• Answer the telephone in a professional manner/phone call management
• Follow set procedures on posting charges and settling guest accounts
• Effectively identify and resolve problems that arise, ensuring the problem is resolved to the guest's satisfaction
• Be knowledgeable of all emergency procedures and Hotel policies
• Handle all checks and cash according to Hotel policies and procedures
• Practice punctuality and timeliness when it comes to scheduled shifts and hotel-related functions (dependability)
• Adhere to dress code and grooming policies
• Actively solicit guest feedback/Receiving feedback and complaints
• Assisting guests with a phone reservation
• Providing guests with information regarding hotel amenities/services
• Printing out arrival report(s) and accordingly booking and blocking rooms according to guest preference
• Management of new reservations for new clients (walk in reservations and phone reservations)
• Programming room keys for the guests
• Billing of clients
• Collecting payments
• Marriott GXP (Guest Satisfaction Focused To Significantly Improve GSS Metrics)
• Promoting and informing guests about daily/weekly activities
• Market Inventory
• Guest Callback Log
• Counting cash drawer at the beginning and end of shift (making necessary cash drop)
• Administration tasks: booking, reservations, emails, calls, etc.
• Replying to email requests from prospective clients/guests.
• Replying to emails from clients/guests with reservations.
• Answering phone calls to clients.
• Helping prepare, set up, serve, and clean up the complementary light dinner, beer, wine, water, and alcoholic beverages during social hour/mixer
• Preparation of social hour dinners (Mixers) – setting tables, stocking service areas, etc.;
• Pro-actively assisting guests with their drink and dinner choices during dinner, taking in account dietary needs
• Taking drink orders and replenishing in a timely manner
• Tidying and cleaning up the lobby and service areas during the beginning and at the end of the shift
• Helping fold towels and linen to help housekeeping
Within a short time, I have been able to make lifelong friendships with both team members and guests, improve hotel operations and improve survey metrics/feedback, train team members (providing front desk training myself for new personnel), and be cross trained and working social hour/mixer, breakfast, and front desk (cross trained in front desk operations & food and beverage). I would like to continue learning and growing personally and professionally.
Improving hotel operations thru guest satisfaction, by improving Guest Satisfaction Surveys Metrics (GSS) by proactively anticipating the guests needs thru Marriott Guest Service and promptly addressing any questions, concerns, or problems.
American Laser Med Spa, Amarillo, TX
Marketing Manager
June 2016 – October 2016.
Drive360/Interactive 360, Amarillo, TX
HR Manager/Marketing Manager
May 2016– May 2016.
Chick-fil-A South Coulter Street, Amarillo, Texas
Marketing Director.
September 2015 – December 2015.
Amarillo Hut, Amarillo, Texas
Director of Sales and Marketing
January 2014 – August 2015.
C&B Marketing Solutions, Amarillo, Texas
Social Media Marketing Manager.
March 2014 – October 2014.
Interactive 360, Amarillo, Texas
Search Engine Marketing Specialist
July 2013 – November 2013.
Interactive 360, Amarillo, Texas
Project Manager (Promoted)
April 2013 – June 2013.
Interactive 360, Amarillo, Texas
Marketing Representative (Promoted)
February 2013 – March 2013
Education And Certifications
West Texas A&M University
Master’s Degree, MA (Communications), June 2020– Present.
Amarillo College – Amarillo, Texas.
Associate’s Degree, Nuclear Medicine Technology, August 2018 – December 2018.
Amarillo College – Amarillo, Texas.
Associate’s Degree, Dental Hygiene, August 2017 – December 2017.
Cornell University
Master’s Degree, Human Resources Management, January 2016 – August 2016.
Inbound Certification. HubSpot. April 2015 – May 2016
Google AdWords Certification. Google Partners. May 2015 – April 2016.
Cornell University - Johnson Graduate School of Management.
Master’s Degree, Marketing Strategy, 4.0. GPA. 2014.
West Texas A&M University – Canyon, Texas.
Master Of Business Administration MBA With An Emphasis In Marketing. 3.6. GPA. 2013.
West Texas A&M University – Canyon, Texas.
Bachelor’s Degree In English. 3.2 GPA. 2011.
Competencies:
• Human resources, talent acquisition (sourcing), interviewing, onboarding process, new hire paperwork, new hire orientation, cross functional team building, developing and implementing training programs
• Growth Hacker. Marketing (SEO/SEM). Marketing And Advertising, Blogging, Branding.
• Basecamp. GoToMeeting. Salesforce
• Brand strategies/Segmentation/Customer marketing and online reviews/ and Consumer promotions. Social media Management. Creating Content.
• Outlook. Microsoft Office Suite (Word, Excel, and PowerPoint).
• Creates and maintains active files. Creates and maintains database records. Account Management.
• Public Relations. Reports information to department and external clients in a useful and well-organized manner. Time Management.
• Plans meetings, conference calls, and events (arranges and manages meetings).
• Initiates purchase requisitions. Orders office supplies and equipment
• Maintains weekly schedules for employees (Manages calendars)
• Handles and screens telephone calls
• Processes client orders, invoices and payments
• Performs basic bookkeeping activities
• Liaison with local authorities and vendors
• New product launches. Process and project management