Hilary Hoffman
Hilary Hoffman
Smithtown, NY 11787 |------------ | ------------
Social Media Community Coordinator
Self-motivated, energetic, and confident social media marketing professional with a creative drive for content creation. Lifelong learner that excels in time management and communication skills�stays highly organized to meet tight deadlines on budget and to specification. Ability to research and strategize to find creative solutions for new and recurring problems. Proven networking and project management skills that require performing multiple tasks effectively in a fast-paced environment. Reliable and driven with the ability to use effective management and interpersonal skills in a new way to help deliver quality customer service in a digital world.
KEY SKILLS AND QUALIFICATIONS
� Facebook/Instagram Ad Manager
� Social Media Management
� Microsoft Office
� Adobe Creative Suite- Photoshop
� Content Creation
� WordPress
EDUCATION
Bachelor of Science in Marketing with a concentration in Social Media Marketing October 2018
Southern New Hampshire University Manchester, NH
� GPA: 3.9/4.0
MARKETING PROJECT EXPERIENCE
� Generated weekly blog content utilizing WordPress for assignments on marketing objectives and the benefits of social media channels including Facebook, Instagram, and Pinterest
� Developed mock social media marketing presentations to identify target markets to devise online strategies and identify social media needs to meet the communication goals of a specific organization
� Executed feedback scenarios to practice skills on how to address customer concerns raised on social media
PROFESSIONAL EXPERIENCE
Social Media Consultant April 2018- Present
Freelance Smithtown, NY
� Create content for social media that effectively promotes client brands and increases customer engagement
� Track and analyze social media metrics using Insight reporting to create a strategic marketing plan
� Utilize Facebook Ad Manager to create advertising campaigns based on target demographics and business goals
� Design visual content utilizing Adobe Photoshop and Spark to optimize images for content posts
� Research trends and competitors to help create, edit and maintain social media posts
Administrative Assistant January 2017 � April 2018
Nature�s Bounty Co. � Contracted through Randstad Staffing Ronkonkoma, NY
� Managed professional calendars and coordinated domestic travel arrangements by applying in-depth knowledge of the company�s meeting, travel, and expense policies; contacted vendors as needed for problem resolution
� Liaised with client base to maintain strong business relationships between internal and external departments
� Legal data entry and filing using Lotus Notes and MS SharePoint systems; Updates to CRM as needed
� Provided general administrative support to 8 lawyers and paralegals in the department
Assistant Branch Manager June 2005 � June 2016
Chase Bank Selden, NY
� Reviewed branch marketing media to ensure alignment with corporate marketing guidelines and effectively increase awareness of companywide promotions; managed inventory, invoices, and purchase orders as needed
� Lead a team of 6-10 direct reports and developed contest for employees to drive productivity to meet weekly and quarterly sales goals
� Built strong relationships with customers utilizing active listening to identify the customer�s specific needs and tailor service approach to improve overall customer satisfaction
� Established consistent company culture in employees through proper training of procedures and policies to improve overall employee performance and sales
� Community event coordination; managed the tables at the functions to promote and market our brand
Hilary Hoffman
Smithtown, NY 11787 |------------ | ------------
Social Media Community Coordinator
Self-motivated, energetic, and confident social media marketing professional with a creative drive for content creation. Lifelong learner that excels in time management and communication skills�stays highly organized to meet tight deadlines on budget and to specification. Ability to research and strategize to find creative solutions for new and recurring problems. Proven networking and project management skills that require performing multiple tasks effectively in a fast-paced environment. Reliable and driven with the ability to use effective management and interpersonal skills in a new way to help deliver quality customer service in a digital world.
KEY SKILLS AND QUALIFICATIONS
� Facebook/Instagram Ad Manager
� Social Media Management
� Microsoft Office
� Adobe Creative Suite- Photoshop
� Content Creation
� WordPress
EDUCATION
Bachelor of Science in Marketing with a concentration in Social Media Marketing October 2018
Southern New Hampshire University Manchester, NH
� GPA: 3.9/4.0
MARKETING PROJECT EXPERIENCE
� Generated weekly blog content utilizing WordPress for assignments on marketing objectives and the benefits of social media channels including Facebook, Instagram, and Pinterest
� Developed mock social media marketing presentations to identify target markets to devise online strategies and identify social media needs to meet the communication goals of a specific organization
� Executed feedback scenarios to practice skills on how to address customer concerns raised on social media
PROFESSIONAL EXPERIENCE
Social Media Consultant April 2018- Present
Freelance Smithtown, NY
� Create content for social media that effectively promotes client brands and increases customer engagement
� Track and analyze social media metrics using Insight reporting to create a strategic marketing plan
� Utilize Facebook Ad Manager to create advertising campaigns based on target demographics and business goals
� Design visual content utilizing Adobe Photoshop and Spark to optimize images for content posts
� Research trends and competitors to help create, edit and maintain social media posts
Administrative Assistant January 2017 � April 2018
Nature�s Bounty Co. � Contracted through Randstad Staffing Ronkonkoma, NY
� Managed professional calendars and coordinated domestic travel arrangements by applying in-depth knowledge of the company�s meeting, travel, and expense policies; contacted vendors as needed for problem resolution
� Liaised with client base to maintain strong business relationships between internal and external departments
� Legal data entry and filing using Lotus Notes and MS SharePoint systems; Updates to CRM as needed
� Provided general administrative support to 8 lawyers and paralegals in the department
Assistant Branch Manager June 2005 � June 2016
Chase Bank Selden, NY
� Reviewed branch marketing media to ensure alignment with corporate marketing guidelines and effectively increase awareness of companywide promotions; managed inventory, invoices, and purchase orders as needed
� Lead a team of 6-10 direct reports and developed contest for employees to drive productivity to meet weekly and quarterly sales goals
� Built strong relationships with customers utilizing active listening to identify the customer�s specific needs and tailor service approach to improve overall customer satisfaction
� Established consistent company culture in employees through proper training of procedures and policies to improve overall employee performance and sales
� Community event coordination; managed the tables at the functions to promote and market our brand