Gwynn Goodner, Creative
Gwynn Goodner
Creative
1605 158th Court
Vancouver, WA 98684
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I am a self-motivated freelance design professional with over 25 years of experience in creative direction, design, advertising, catalogs, management, product development, trade shows and copywriting. As owner of Studio Voltaire Art Licensing, I have built a business from the ground up, with over 2,000 licenses from artwork created by my studio. I am currently seeking new clients to increase my client load.
Skills
• Creative Direction and management of internal employees and external talent
• Design of catalogs, product, trade shows, advertising and a variety of graphic projects
• Fluency in most standard graphics programs including Adobe Creative Suite:
Photoshop, Illustrator, Fireworks, and In Design
• Excellent copywriting and communication skills
• Experience designing retail and wholesale catalogs, direct mail and advertising
• Project management from creative concept to final publication
• Website creation, development and management
• Contract negotiation
Employment
Studio Voltaire Art Licensing, Vancouver, WA, Owner and Principal, 2005-present
Studio Voltaire is an art licensing and design agency which grew out of my expertise in art direction and art buying. I have personally created over 3000 pieces of licensed art and maintain a freelance design business with a loyal client base. Wholesale revenue of products featuring my designs has exceeded $12M.
• Oversee all aspects of business with primary focus on sales and marketing of
licensed art for wholesale manufacturers and major retailers
• Create art for specific major retail clients like Target, Bed Bath & Beyond,
Walmart, JC Penney, Costco/Kirklands, Sam’s Club, Michael’s Arts & Crafts,
Aaron Brothers, TJ Maxx, Kohls, Home Goods, Fred Meyer and Ross
• Adapt art for product specific needs and applications
• Design and implement web site with over 6,000 individual image pages
• Develop freelance client base and fulfill needs on a timely basis
• Negotiate and administer contracts, licensing agreements and product
development presentations
• Design marketing strategies and support materials, direct mail campaigns
• Produce trade show booth for new client contacts and development
• Freelance design services for licensing and non-licensing clients
Portal Publications, Novato, CA, Managing Art Director, 1994-2005
Portal Publications was a major manufacturer of posters, calendars and cards with sales over $80M. I managed the poster and calendar creative division with four art directors as direct reports. I was personally responsible for the product development and art direction of a single artist whose annual revenue exceeded $18M.
• Managed and supervised the efforts of art directors for a $40M product line
• Created and implemented concepts for calendar, matted print and poster line
• Sourced talent and supervised external artists and contract photographers
• Developed and art directed new product concepts
• Headed the creative direction and development for the visual display of
trade shows
• Managed personnel budgets and employee reviews
Papyrus, Fairfield, CA, Visual Communications Manager, 1989-1994
Papyrus/Marcel Schurman Company is a medium sized manufacturer of greeting cards and gift-wrap. I was responsible for the creation of catalogs, sales material, direct mail, advertising and tradeshow design.
• Designed and art directed catalogs for a 4,000 SKU product line.
• Created sales support, direct mail, marketing materials and signage.
• Supervised three full time designers, and contract designers and photographers
• Art directed and styled photo shoots with contract photographers
• Designed and supervised the assembly and décor of trade show booths and permanent show rooms
• Created and managed catalog print budgets, salaries and performance reviews
House of Fabrics/Sofro Fabrics, Van Nuys, CA, Retail Advertising Senior Designer
Fashion Bar, Denver, CO, Retail Advertising Layout Artist
Education
Colorado State University, Fort Collins, CO, Bachelor of Fine Arts
Partial Client List
NeedleP------------, Thornton, CO
Adams County School District, Adams County, CO
Duran Consulting, Aurora, CO
Portland Gay Men’s Chorus, Portland, OR
Norcard Enterprises, London, ON
Premier Kites, Hyattsville, MD
Speaker's World, San Francisco, CA
Aspiriant Wealth Management, San Francisco, CA
Brewster Belt Co, Denver, CO
Nelsen & Wong Accountants, San Francisco, CA
GwynnGoodnerD------------
Gwynn Goodner
Creative
1605 158th Court
Vancouver, WA 98684
------------
------------
I am a self-motivated freelance design professional with over 25 years of experience in creative direction, design, advertising, catalogs, management, product development, trade shows and copywriting. As owner of Studio Voltaire Art Licensing, I have built a business from the ground up, with over 2,000 licenses from artwork created by my studio. I am currently seeking new clients to increase my client load.
Skills
• Creative Direction and management of internal employees and external talent
• Design of catalogs, product, trade shows, advertising and a variety of graphic projects
• Fluency in most standard graphics programs including Adobe Creative Suite:
Photoshop, Illustrator, Fireworks, and In Design
• Excellent copywriting and communication skills
• Experience designing retail and wholesale catalogs, direct mail and advertising
• Project management from creative concept to final publication
• Website creation, development and management
• Contract negotiation
Employment
Studio Voltaire Art Licensing, Vancouver, WA, Owner and Principal, 2005-present
Studio Voltaire is an art licensing and design agency which grew out of my expertise in art direction and art buying. I have personally created over 3000 pieces of licensed art and maintain a freelance design business with a loyal client base. Wholesale revenue of products featuring my designs has exceeded $12M.
• Oversee all aspects of business with primary focus on sales and marketing of
licensed art for wholesale manufacturers and major retailers
• Create art for specific major retail clients like Target, Bed Bath & Beyond,
Walmart, JC Penney, Costco/Kirklands, Sam’s Club, Michael’s Arts & Crafts,
Aaron Brothers, TJ Maxx, Kohls, Home Goods, Fred Meyer and Ross
• Adapt art for product specific needs and applications
• Design and implement web site with over 6,000 individual image pages
• Develop freelance client base and fulfill needs on a timely basis
• Negotiate and administer contracts, licensing agreements and product
development presentations
• Design marketing strategies and support materials, direct mail campaigns
• Produce trade show booth for new client contacts and development
• Freelance design services for licensing and non-licensing clients
Portal Publications, Novato, CA, Managing Art Director, 1994-2005
Portal Publications was a major manufacturer of posters, calendars and cards with sales over $80M. I managed the poster and calendar creative division with four art directors as direct reports. I was personally responsible for the product development and art direction of a single artist whose annual revenue exceeded $18M.
• Managed and supervised the efforts of art directors for a $40M product line
• Created and implemented concepts for calendar, matted print and poster line
• Sourced talent and supervised external artists and contract photographers
• Developed and art directed new product concepts
• Headed the creative direction and development for the visual display of
trade shows
• Managed personnel budgets and employee reviews
Papyrus, Fairfield, CA, Visual Communications Manager, 1989-1994
Papyrus/Marcel Schurman Company is a medium sized manufacturer of greeting cards and gift-wrap. I was responsible for the creation of catalogs, sales material, direct mail, advertising and tradeshow design.
• Designed and art directed catalogs for a 4,000 SKU product line.
• Created sales support, direct mail, marketing materials and signage.
• Supervised three full time designers, and contract designers and photographers
• Art directed and styled photo shoots with contract photographers
• Designed and supervised the assembly and décor of trade show booths and permanent show rooms
• Created and managed catalog print budgets, salaries and performance reviews
House of Fabrics/Sofro Fabrics, Van Nuys, CA, Retail Advertising Senior Designer
Fashion Bar, Denver, CO, Retail Advertising Layout Artist
Education
Colorado State University, Fort Collins, CO, Bachelor of Fine Arts
Partial Client List
NeedleP------------, Thornton, CO
Adams County School District, Adams County, CO
Duran Consulting, Aurora, CO
Portland Gay Men’s Chorus, Portland, OR
Norcard Enterprises, London, ON
Premier Kites, Hyattsville, MD
Speaker's World, San Francisco, CA
Aspiriant Wealth Management, San Francisco, CA
Brewster Belt Co, Denver, CO
Nelsen & Wong Accountants, San Francisco, CA
GwynnGoodnerD------------