Gus Pellegrino
Gus Pellegrino
4870 North Citation Drive
Apartment 10-204
Delray Beach, Florida 33445
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Work Experience
Cheetah Digital (formerly Experian CheetahMail), New York, NY
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Manager, Client Services (June 2013 - June 2019)
Senior Account Manager (September 2007 - June 2013)
Account Manager (November 2005 - September 2007)
As a senior member of the Client Services team, I have managed relationships with clients
across multiple verticals ranging from a billion-dollar retailer, to a major airline, to a
multinational bank, overseeing an international team based in Costa Rica and across the
United States.
? Responsible for the building, testing, and deployment of email campaigns for desktop
and mobile (CheetahMail) and SMS/MMS broadcasts (Upland Waterfall)
? Maintain and cleanse subscriber databases
? Implement testing and segmentation strategies to optimize engagement
? Manage projects and production schedules (Jira, Salesforce)
? Enhance inbox deliverability (Return Path) and perform ISP whitelisting
? Report and analyze performance metrics (Google Analytics, Omniture)
? Continuously monitor new developments in digital marketing and social media and
provide strategic recommendations based on industry best practices
Pall Corporation , Port Washington, NY
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Web Technology Specialist (August 2001 - November 2005)
Web Customer Support Specialist (January 2001 - August 2001)
Managed one of NetMarketing’s Top 100 Business-to-Business Websites in collaboration with
our corporate marketing communications staff and an advertising agency.
? Redesigned the website three times following branding changes
? Integrated eight independent websites after acquisitions
? Migrated the 1,500-page static website into a content management system (Red Hat)
? Performed regular reporting and analytics (Webtrends)
? Increased site traffic through SEO/SEM (Google AdWords)
? Managed email marketing campaigns (DoubleClick DARTmail)
Education
Hofstra University - Graduate Certificate in Computer Science, Hempstead, NY, 2004
University at Albany - Bachelor of Arts in English, Albany, NY, 1999
Gus Pellegrino
4870 North Citation Drive
Apartment 10-204
Delray Beach, Florida 33445
------------
------------
Work Experience
Cheetah Digital (formerly Experian CheetahMail), New York, NY
------------
Manager, Client Services (June 2013 - June 2019)
Senior Account Manager (September 2007 - June 2013)
Account Manager (November 2005 - September 2007)
As a senior member of the Client Services team, I have managed relationships with clients
across multiple verticals ranging from a billion-dollar retailer, to a major airline, to a
multinational bank, overseeing an international team based in Costa Rica and across the
United States.
? Responsible for the building, testing, and deployment of email campaigns for desktop
and mobile (CheetahMail) and SMS/MMS broadcasts (Upland Waterfall)
? Maintain and cleanse subscriber databases
? Implement testing and segmentation strategies to optimize engagement
? Manage projects and production schedules (Jira, Salesforce)
? Enhance inbox deliverability (Return Path) and perform ISP whitelisting
? Report and analyze performance metrics (Google Analytics, Omniture)
? Continuously monitor new developments in digital marketing and social media and
provide strategic recommendations based on industry best practices
Pall Corporation , Port Washington, NY
------------
Web Technology Specialist (August 2001 - November 2005)
Web Customer Support Specialist (January 2001 - August 2001)
Managed one of NetMarketing’s Top 100 Business-to-Business Websites in collaboration with
our corporate marketing communications staff and an advertising agency.
? Redesigned the website three times following branding changes
? Integrated eight independent websites after acquisitions
? Migrated the 1,500-page static website into a content management system (Red Hat)
? Performed regular reporting and analytics (Webtrends)
? Increased site traffic through SEO/SEM (Google AdWords)
? Managed email marketing campaigns (DoubleClick DARTmail)
Education
Hofstra University - Graduate Certificate in Computer Science, Hempstead, NY, 2004
University at Albany - Bachelor of Arts in English, Albany, NY, 1999