Gretchen Gartman's Resume
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Location: New York, NY, USA
University: Binghamton University
Major: Master of Business Administration, Concentration in Marketing

Gretchen Gartman's Resume

Gretchen Gartman
509 East 77th Street, New York, NY 10075 | xxx-xxx-xxxx | xxx-xxx-xxxx

Binghamton University, State University of New York, School of Management
Master of Business Administration, Concentration in Marketing (May 2018)
Cumulative GPA: 3.5
SUNY Oneonta, State University of New York, School of Economics and Business
Bachelor of Science in Business Economics, Concentration in Marketing (May 2016)
Cumulative GPA: 3.4

Zenith Media - New York, NY
Assistant Planner, Strategy – Verizon June 2018 - Present
• Produce weekly creative messaging and tactical flowchart documents and daily social listening reports to be distributed to the client
• Create purchase authorizations by corresponding media tactic for client approval and update Mediatools to reflect the latest media weights by channel across Verizon FiOS’s multiple target markets
• Collaborate with internal Zenith teams on quarterly media planning, budget reallocation recommendation presentations, and new media platform research
• Coordinate and facilitate weekly status meetings with 10 team members by project type in order to maintain client project deadlines

Binghamton University - Binghamton, NY
Graduate Assistant – Marketing and Communications Department August 2016 – May 2018
• Manage Facebook and Twitter accounts as well as campus digital entry signage to make daily announcements and parking updates to the campus community
• Utilize InDesign, Photoshop, and Illustrator to create campus advertisements, promotional materials, and original social media content monthly
• Collaborate with Asst. Director of Marketing to develop monthly promotional activities on campus to boost department brand awareness and highlight service offerings
• Communicate campus services updates through student and staff email listservs and University web content management system Omniupdate
• Experience in creating content for and guest appearing in campus services videos for incoming freshmen families and students
• Host Facebook Live sessions through University’s account to highlight on-campus events and facilities for 60,000 page viewers

RVSA Advertising - Binghamton, NY
Intern – Digital Department June 2016 – August 2017
• Developed daily content and oversaw reputation management for 6 clients across their social media platforms
• Reviewed and responded to client platform inbox messages daily to maintain positive client to customer relationships
• Utilized social analytics tools to prepare monthly reports measuring online advertisement performance and social post reach for quarterly client meetings
• Analyzed existing social performance and developed digital marketing strategy proposals in preparation for client pitches
• Assisted in the organization and execution of media summit event for over 30 local businesses and non-profits in Binghamton area
• Coordinated schedules and managed project progress of 5 interns to increase efficiency of daily workflow

Universal McCann - New York, NY
Intern – New Business Department June 2015 – August 2015
• Conducted 3-month marketing research for media review pitch to Fortune 500 beverage company
• Assisted Creative Director in conducting 3 focus groups and acquiring talent for pitch presentation content
• Organized 3 office-wide events in conjunction with pitch progress for over 300 Universal McCann employees
• Presented 10-week analysis and SWOT findings of Interpublic Group (IPG) business unit with 6 team members
Binghamton University Binghamton, NY
Student Assistant – School of Management Dean’s Office May 2014 – January 2015
• Prepared vouchers of payment for Binghamton University employees and vendors
• Maintained electronic database of professor research and development

Student Advisory Council, School of Economics and Business
Council Member – SUNY Oneonta October 2015 – May 2016
• Liaised between undergraduate students and professors to voice concerns and requests
• Facilitated 4 professional development and alumni engagement events for School of Economics and Business students
Resident Student Organization/Hall Government
Council Member – SUNY Oneonta August 2014 – May 2016
• Coordinated bi-weekly events for students within residence halls
• Enhanced lines of communication between residents and residence hall director to promote positive living community
• Voted on proposals to improve residence life on campus

Technical: Microsoft Office, Adobe InDesign, Photoshop, MBox, ComScore, MRI, Mediatools, Netbase, Market Mate, SPSS, Omniupdate
Social Media: Facebook, Instagram, Twitter, Pinterest, YouTube

Gretchen Gartman's Resume