Greg_Archerdm19
GREG ARCHER
PROFILE
I do not view digital marketing as a tactic but rather an opportunity to life in an integrated fashion by creating a modern approach to marketing while engaging consumers and elevating brands.
SKILL HIGHLIGHTS
� Marketing Strategies & Campaigns
� SEO/SEM Strategy & Execution
� Website Building
� A/B Testing & Tactics
PROFESSIONAL EXPERIENCE
Marketing Coordinator, South Dakota State University Bookstore
June 2016 � Current
� Develop and launch print, web and direct marketing campaigns to propel sales.
� Track web performance, digital trends and KPIs and make adjustment in each digital campaign.
� Design promotional materials, programs, and events in line with strategy and customer segmentation.
� Develop strategy and oversee execution of online marketing, SEO and paid search campaigns
� Create platforms that demonstrate key marketing analytics and demographics for enhanced marketing campaigns.
� Recommend new and innovative ways to reach customers and prospects.
IT Systems Manager/Digital Marketing Coordinator, Einspahr Auto Plaza
March 2013 � June 2016
� Director for digital and customer experience initiatives with primary areas of focus on customer acquisition, CRM, website operations and digital platform management.
� Provider for digital innovation within infrastructure to ensure integrity, reliability, and seamless integration of CRM platforms, third-party systems, network applications, PPC, SEO/SEM, and website content and design.
� Develop and launch integrated, multi-channel print, web and direct marketing campaigns to propel sales.
� Manage marketing materials, internal and external messaging, and internal communications.
E-commerce Specialist, Noble RV (Independent Contractor)
April 2012 � December 2012
� Create and expand demand for all promoted brands via websites, social media, email and traditional marketing.
� Marketing lead in charge of campaigns, landing page development while developing and implementing CRM.
� Manage web strategy across search engines based on unique market requirements and nuances.
� Plan and manage the execution of logistics for trade show events across the state.
Public Relations Specialist, Prairie Lakes Healthcare System
July 2007 � August 2010
� Coordinate internal and external marketing department communications.
� Author content for brochures, direct mail, internal communications, video, social media, newsletters, customer notifications, and other marketing collateral.
� Manage day-to-day digital content on websites.
� Articulate hospital�s desired image and position as a regional healthcare provider.
Owner, Hamlin County Publishing
October 1993 � May 2007 � August 2009
� Owner of three community weekly newspapers that formed Hamlin County Publishing.
� Director of business growth generating revenue through innovative publishing ideas.
� Manager for all news content.
� Assist over 200 businesses with advertising and marketing packages weekly.
EDUCATION
Computer Information Systems, May 2012
Lake Area Technical Institute ? Watertown, SD
Journalism, 1990
South Dakota State University ? Brookings, S.D.
TECHNICAL TOOL BOX
JavaScript, jQuery, CSS, PHP, HTML, XHTML, XML, Java, .Net, ASP.NET, Python, MySQL, Google Analytics, WordPress, Photoshop, Lightroom, InDesign, Premiere Pro, Dreamweaver.
CERTIFICATIONS:
� Google AdWords
� Microsoft Certified Solutions Expert (MCSE)
� Microsoft Certified Solutions Associate (MCSA)
GREG ARCHER
PROFILE
I do not view digital marketing as a tactic but rather an opportunity to life in an integrated fashion by creating a modern approach to marketing while engaging consumers and elevating brands.
SKILL HIGHLIGHTS
� Marketing Strategies & Campaigns
� SEO/SEM Strategy & Execution
� Website Building
� A/B Testing & Tactics
PROFESSIONAL EXPERIENCE
Marketing Coordinator, South Dakota State University Bookstore
June 2016 � Current
� Develop and launch print, web and direct marketing campaigns to propel sales.
� Track web performance, digital trends and KPIs and make adjustment in each digital campaign.
� Design promotional materials, programs, and events in line with strategy and customer segmentation.
� Develop strategy and oversee execution of online marketing, SEO and paid search campaigns
� Create platforms that demonstrate key marketing analytics and demographics for enhanced marketing campaigns.
� Recommend new and innovative ways to reach customers and prospects.
IT Systems Manager/Digital Marketing Coordinator, Einspahr Auto Plaza
March 2013 � June 2016
� Director for digital and customer experience initiatives with primary areas of focus on customer acquisition, CRM, website operations and digital platform management.
� Provider for digital innovation within infrastructure to ensure integrity, reliability, and seamless integration of CRM platforms, third-party systems, network applications, PPC, SEO/SEM, and website content and design.
� Develop and launch integrated, multi-channel print, web and direct marketing campaigns to propel sales.
� Manage marketing materials, internal and external messaging, and internal communications.
E-commerce Specialist, Noble RV (Independent Contractor)
April 2012 � December 2012
� Create and expand demand for all promoted brands via websites, social media, email and traditional marketing.
� Marketing lead in charge of campaigns, landing page development while developing and implementing CRM.
� Manage web strategy across search engines based on unique market requirements and nuances.
� Plan and manage the execution of logistics for trade show events across the state.
Public Relations Specialist, Prairie Lakes Healthcare System
July 2007 � August 2010
� Coordinate internal and external marketing department communications.
� Author content for brochures, direct mail, internal communications, video, social media, newsletters, customer notifications, and other marketing collateral.
� Manage day-to-day digital content on websites.
� Articulate hospital�s desired image and position as a regional healthcare provider.
Owner, Hamlin County Publishing
October 1993 � May 2007 � August 2009
� Owner of three community weekly newspapers that formed Hamlin County Publishing.
� Director of business growth generating revenue through innovative publishing ideas.
� Manager for all news content.
� Assist over 200 businesses with advertising and marketing packages weekly.
EDUCATION
Computer Information Systems, May 2012
Lake Area Technical Institute ? Watertown, SD
Journalism, 1990
South Dakota State University ? Brookings, S.D.
TECHNICAL TOOL BOX
JavaScript, jQuery, CSS, PHP, HTML, XHTML, XML, Java, .Net, ASP.NET, Python, MySQL, Google Analytics, WordPress, Photoshop, Lightroom, InDesign, Premiere Pro, Dreamweaver.
CERTIFICATIONS:
� Google AdWords
� Microsoft Certified Solutions Expert (MCSE)
� Microsoft Certified Solutions Associate (MCSA)