Greg_Archerdm19
B.S. Journalism; A.A. CIS - Web Development
Location: Sioux Falls, SD, USA
University: South Dakota State University
Major: B.S. Journalism; A.A. CIS - Web Development

Greg_Archerdm19

GREG ARCHER

PROFILE
I do not view digital marketing as a tactic but rather an opportunity to life in an integrated fashion by creating a modern approach to marketing while engaging consumers and elevating brands.
SKILL HIGHLIGHTS

• Marketing Strategies & Campaigns
• SEO/SEM Strategy & Execution
• Website Building
• A/B Testing & Tactics
PROFESSIONAL EXPERIENCE
Marketing Coordinator, South Dakota State University Bookstore
June 2016 – Current
• Develop and launch print, web and direct marketing campaigns to propel sales.
• Track web performance, digital trends and KPIs and make adjustment in each digital campaign.
• Design promotional materials, programs, and events in line with strategy and customer segmentation.
• Develop strategy and oversee execution of online marketing, SEO and paid search campaigns
• Create platforms that demonstrate key marketing analytics and demographics for enhanced marketing campaigns.
• Recommend new and innovative ways to reach customers and prospects.

IT Systems Manager/Digital Marketing Coordinator, Einspahr Auto Plaza
March 2013 – June 2016
• Director for digital and customer experience initiatives with primary areas of focus on customer acquisition, CRM, website operations and digital platform management.
• Provider for digital innovation within infrastructure to ensure integrity, reliability, and seamless integration of CRM platforms, third-party systems, network applications, PPC, SEO/SEM, and website content and design.
• Develop and launch integrated, multi-channel print, web and direct marketing campaigns to propel sales.
• Manage marketing materials, internal and external messaging, and internal communications.

E-commerce Specialist, Noble RV (Independent Contractor)
April 2012 – December 2012
• Create and expand demand for all promoted brands via websites, social media, email and traditional marketing.
• Marketing lead in charge of campaigns, landing page development while developing and implementing CRM.
• Manage web strategy across search engines based on unique market requirements and nuances.
• Plan and manage the execution of logistics for trade show events across the state.


Public Relations Specialist, Prairie Lakes Healthcare System
July 2007 – August 2010
• Coordinate internal and external marketing department communications.
• Author content for brochures, direct mail, internal communications, video, social media, newsletters, customer notifications, and other marketing collateral.
• Manage day-to-day digital content on websites.
• Articulate hospital’s desired image and position as a regional healthcare provider.

Owner, Hamlin County Publishing
October 1993 – May 2007 – August 2009
• Owner of three community weekly newspapers that formed Hamlin County Publishing.
• Director of business growth generating revenue through innovative publishing ideas.
• Manager for all news content.
• Assist over 200 businesses with advertising and marketing packages weekly.

EDUCATION
Computer Information Systems, May 2012
Lake Area Technical Institute - Watertown, SD
Journalism, 1990
South Dakota State University - Brookings, S.D.

TECHNICAL TOOL BOX
JavaScript, jQuery, CSS, PHP, HTML, XHTML, XML, Java, .Net, xxx-xxx-xxxx, Python, MySQL, Google Analytics, WordPress, Photoshop, Lightroom, InDesign, Premiere Pro, Dreamweaver.

CERTIFICATIONS:
• Google AdWords
• Microsoft Certified Solutions Expert (MCSE)
• Microsoft Certified Solutions Associate (MCSA)

digital marketing; Google AdWords, SEO; SEM,